Mais conteúdo relacionado Semelhante a Some messages from silicon valley (17) Some messages from silicon valley7. • Telephony,
1887
• Computer,
IBM,
1943
• Honda
50,
American
HONDA
Motor,
1959
• MicrosoZ,
1975
• Apple
Computer,
1976
• Adobe,
1982
• Walkman,
Sony,
1979
• Amazon.com,
1994
• Yahoo!,
1995
• Google,
1998
• Lululemon,
1998
• Camera
Phone,
J-‐Phone,
1999
• TwiHer,
2006
…
10. SOLVE
THE
RIGHT
PROBLEM
Andy
Bechtolsheim
(アンディ・ベクトルシャイム)
–
Serial
Entrepreneur(Sun
Microsystems,
etc.),
Investor
Lecture
at
Stanford
11. • You
do
not
have
to
be
the
first
to
succeed
• What
maHers
is
to
solve
the
right
problem
Be
first
at
this!
12. 登場
Apple
リリース
MP3
Player
1997
iPod
2001
MP3
Download
(Napster)
1999
iTune
Store
2003
Smart
Phone
2001
iPhone
2007
Mobile
App
(Docomo)
1999
App
Store
2008
NetBook
2007
iPad
2010
17. “There's
just
a
ton
of
opportunines
in
the
world
we're
in
that
need
beHer
solunons”
19. “There's
just
a
ton
of
opportuni-es
in
the
world
we're
in
that
need
beNer
solu-ons”
23. "Our
customers
want
to
know
who
is
Apple
and
what
is
it
that
we
stand
for,
where
do
we
fit
in
this
world?"
…
we
wanted
to
find
a
way
to
communicate
this,
…
25. • 優れた製品
(Great
Products)
• 製品の良さを伝える
(Great
Markenng
Communicanons)
Imagine
a
beHer
life
with
your
product
!
26. まとめ
• Make
Meaning
• Dangerous
Bozo
• Solve
the
Right
Problem
• Markenng
is
About
Values
始める技術
イノベーションの本質
伝える技術