SlideShare uma empresa Scribd logo
1 de 28
JAN CHIPCHASE tech@state
~8.6 billion humans
~5 billion subscribers Source: ITU, estimate for end of 2010
~1.2 billion phones sold Source: Nokia, 2009
“cell phone”
aspiration
convenience & privacy
convenience & privacy some, but not all transactions
“illiteracy”
“illiteracy”
“competency”
“competency” to be connected?
“competency” to complete a financial transaction?
“competency” what does the user need to know to complete the task in any given context?
“competency” what does it mean to be  financially literate in any given context?
rote learning
proximate literacy
proximate literacy
ownership is not “use”
ownership is not “use” the path of least financial resistance
corner-shop app stores
corner-shop app stores
corner-shop app stores content mediators, technical competency
user literacy our literacy of users
user literacy our literacy of users
Scaling the Mobile Frontier

Mais conteúdo relacionado

Mais procurados

444967 634152998402153750
444967 634152998402153750444967 634152998402153750
444967 634152998402153750
azmirangga
 
Mobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International PerspectiveMobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International Perspective
Stephen Jenkins
 

Mais procurados (15)

444967 634152998402153750
444967 634152998402153750444967 634152998402153750
444967 634152998402153750
 
Gotham Proposal
Gotham ProposalGotham Proposal
Gotham Proposal
 
Future of mobile payments 2014
Future of mobile payments 2014Future of mobile payments 2014
Future of mobile payments 2014
 
Brief History of ICT and Smart City Concept
Brief History of ICT and Smart City ConceptBrief History of ICT and Smart City Concept
Brief History of ICT and Smart City Concept
 
Mobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International PerspectiveMobile Internet, Content & Apps: The International Perspective
Mobile Internet, Content & Apps: The International Perspective
 
Nexcom techmarket2014 smartthings_davidkim_v1.1
Nexcom techmarket2014 smartthings_davidkim_v1.1Nexcom techmarket2014 smartthings_davidkim_v1.1
Nexcom techmarket2014 smartthings_davidkim_v1.1
 
Mobile Era & Mobility
Mobile Era & MobilityMobile Era & Mobility
Mobile Era & Mobility
 
Analyse your audience by device - Webinar AT Internet
Analyse your audience by device - Webinar AT InternetAnalyse your audience by device - Webinar AT Internet
Analyse your audience by device - Webinar AT Internet
 
Digital Divide
Digital Divide Digital Divide
Digital Divide
 
6 Ways Consumers Can Utilize NFC
6 Ways Consumers Can Utilize NFC 6 Ways Consumers Can Utilize NFC
6 Ways Consumers Can Utilize NFC
 
Kiritashelly
KiritashellyKiritashelly
Kiritashelly
 
Mobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile WorldMobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile World
 
Build an AI/ML Chatbot Workshop
Build an AI/ML Chatbot WorkshopBuild an AI/ML Chatbot Workshop
Build an AI/ML Chatbot Workshop
 
Going Mobile
Going MobileGoing Mobile
Going Mobile
 
Lg final....
Lg  final....Lg  final....
Lg final....
 

Semelhante a Scaling the Mobile Frontier

The Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial ServicesThe Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial Services
Relayware
 
Group 7 iPhone TOUCH
Group 7 iPhone TOUCHGroup 7 iPhone TOUCH
Group 7 iPhone TOUCH
magggie1160
 
On the phenomenology and ethics of "smart" technology - Michel Puech
On the phenomenology and ethics of "smart" technology - Michel PuechOn the phenomenology and ethics of "smart" technology - Michel Puech
On the phenomenology and ethics of "smart" technology - Michel Puech
mpuech
 

Semelhante a Scaling the Mobile Frontier (20)

The Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial ServicesThe Big Flip: Mobile Apps in Financial Services
The Big Flip: Mobile Apps in Financial Services
 
Accessibility Means Business
Accessibility Means BusinessAccessibility Means Business
Accessibility Means Business
 
E Access Slides Resumen Jazorin Helsinki
E Access Slides Resumen Jazorin HelsinkiE Access Slides Resumen Jazorin Helsinki
E Access Slides Resumen Jazorin Helsinki
 
Six Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business PresentationSix Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business Presentation
 
Mobile Marketing 2.0
Mobile Marketing 2.0Mobile Marketing 2.0
Mobile Marketing 2.0
 
Decoding touch technology
Decoding touch technologyDecoding touch technology
Decoding touch technology
 
Leapfrog Technologies: major trends research notes
Leapfrog Technologies: major trends research notesLeapfrog Technologies: major trends research notes
Leapfrog Technologies: major trends research notes
 
Group 7 iPhone TOUCH
Group 7 iPhone TOUCHGroup 7 iPhone TOUCH
Group 7 iPhone TOUCH
 
Mobile Revolution and Assessment - ATP 2011
Mobile Revolution and Assessment - ATP 2011Mobile Revolution and Assessment - ATP 2011
Mobile Revolution and Assessment - ATP 2011
 
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo   Internet Dan It Sebagai...Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo   Internet Dan It Sebagai...
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...
 
Artist l1mobilecomputing
Artist l1mobilecomputingArtist l1mobilecomputing
Artist l1mobilecomputing
 
Real estate customers have changed. Have agents?
Real estate customers have changed. Have agents?Real estate customers have changed. Have agents?
Real estate customers have changed. Have agents?
 
Smart Phones anmlo1
Smart Phones anmlo1Smart Phones anmlo1
Smart Phones anmlo1
 
On the phenomenology and ethics of "smart" technology - Michel Puech
On the phenomenology and ethics of "smart" technology - Michel PuechOn the phenomenology and ethics of "smart" technology - Michel Puech
On the phenomenology and ethics of "smart" technology - Michel Puech
 
Innovation Norway ICT Summit 2009 - Inge Andre Sandvik
Innovation Norway ICT Summit 2009  - Inge Andre SandvikInnovation Norway ICT Summit 2009  - Inge Andre Sandvik
Innovation Norway ICT Summit 2009 - Inge Andre Sandvik
 
Go mobile with market simplified
Go mobile with market simplifiedGo mobile with market simplified
Go mobile with market simplified
 
Mobile computing for ITDS2- Mansoura University
Mobile computing for ITDS2- Mansoura UniversityMobile computing for ITDS2- Mansoura University
Mobile computing for ITDS2- Mansoura University
 
Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
Kunskapsbaren 2011 Stockholm - Mobila trender & strategierKunskapsbaren 2011 Stockholm - Mobila trender & strategier
Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
 
Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
Kunskapsbaren 2011 Stockholm - Mobila trender & strategierKunskapsbaren 2011 Stockholm - Mobila trender & strategier
Kunskapsbaren 2011 Stockholm - Mobila trender & strategier
 
Lessons from Eric Schmidt
Lessons from Eric SchmidtLessons from Eric Schmidt
Lessons from Eric Schmidt
 

Mais de frog

The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianism
frog
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearables
frog
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
frog
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
frog
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
frog
 

Mais de frog (20)

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenship
 
The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianism
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overview
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Life
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everything
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearables
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
 
Data in the city
Data in the cityData in the city
Data in the city
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learn
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trends
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teams
 

Último

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

Scaling the Mobile Frontier

Notas do Editor

  1. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  2. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  3. A related article by Tomi T Ahonenthat explores the SMS component of baseline functionality: for example whilst every one of the 5 billion mobile phones offer text messaging (SMS) services the illiterate, illiterate children (too young to learn to write), and the ergonomically infirm (e.g. people with arthritis) are not be using text messaging. In addition multiple SIM card users may channel text messages and other data services through one SIM card and their voice calls through another. See: http://communities-dominate.blogs.com/brands/2010/02/portio-mobile-messaging-user-number-is-too-big-cant-be-4b-today-more-like-36b.html