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Evolution of the
                  mobile experience
                  @scottjenson




Thursday, November 3, 2011
iPad To Dominate Tablet Market Until 2015
               July 2011




               Why iPad has and will continue to dominate the tablet market
               August 2011




               Here's Why The iPad's Dominance Is Not Going Anywhere
               September 2011




Thursday, November 3, 2011
iPad To Dominate Tablet Market Until 2015
               July 2011




               Why iPad has and will continue to dominate the tablet market
               August 2011




               Here's Why The iPad's Dominance Is Not Going Anywhere
               September 2011




               Report: Apple's iPad Dominance Fades
               October, 2011




Thursday, November 3, 2011
100x
            10




                        1,000x
                      in 15 years       10,000x
                                         in 20
         Does this provide a place to
         think?



Thursday, November 3, 2011
Thursday, November 3, 2011
Hardware is redefining the value of computation




Thursday, November 3, 2011
“Zombie Apocalypse of smart devices”

Thursday, November 3, 2011
software is eating the world
                     Marc Andreessen



                   “We are in the middle of a dramatic and broad
                    technological and economic shift in which
                    software companies are poised to take over large
                    swathes of the economy.”




Thursday, November 3, 2011
Meaning from the mundane...




                                     University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik




Thursday, November 3, 2011
cloud     nearly free
                             software   hardware

Thursday, November 3, 2011
cloud software   nearly free hardware
                              cloud                  nearly free
                             software                hardware

Thursday, November 3, 2011
Thursday, November 3, 2011
| Digital Signage Endcap Concept




Thursday, November 3, 2011
| Personal eMonitors Remote Telemonitoring Platform




                                                                       21
Thursday, November 3, 2011
Thursday, November 3, 2011
Paradigm                    Normal
                              Change                        Science




           Model                         Kuhn Cycle
       Revolution                                                Model
                                                                Drift




                                          Model Crisis

Thursday, November 3, 2011
Paradigm                      Normal
                              Change                          Science




           Model                           Kuhn Cycle
       Revolution                                                  Model
                                                                  Drift




                                 Galileo    Model Crisis

Thursday, November 3, 2011
Model Crisis?




                                                    ?

                 apps        apps    apps    apps


Thursday, November 3, 2011
App Myopia




                             web site   store    product

Thursday, November 3, 2011
Haven’t we seen this before?




Thursday, November 3, 2011
Haven’t we seen this before?




                                   Indexing vs Ranking


Thursday, November 3, 2011
Thursday, November 3, 2011
Thursday, November 3, 2011
Just-in-time
                             interaction




Thursday, November 3, 2011
Thursday, November 3, 2011
Thursday, November 3, 2011
Thursday, November 3, 2011
Thursday, November 3, 2011
Toyota Prius
                                   68
                                   Maria Jenson
                                   Musée du Louvre
                             T-Mobile                   Clear
                                   Bang & Olufson
                             Notifications Justine
                                   Crêpes
                             Notifications from David
                                  New SMS
                             Notifications
                                   New SMS from David
                                   New SMS from David
                                              3G
                                                        2:12 PM




Thursday, November 3, 2011
Toyota Prius
                                   68
                                   Maria Jenson
                                   Musée du Louvre
                                   Bang & Olufson
                                   Crêpes Justine
                             Notifications
                             Notifications
                                  New SMS from David
                                   New SMS from David
                                              3G
                                                        2:12 PM

                             T-Mobile                   Clear

                             Notifications
                                  New SMS from David




Thursday, November 3, 2011
Toyota Prius
                                   68
                                   Maria Jenson
                                   Musée du Louvre
                                   Bang & Olufson
                                   Crêpes Justine
                             Notifications
                             Notifications
                                  New SMS from David
                                   New SMS from David
                                              3G
                                                        2:12 PM




Thursday, November 3, 2011
68

                                  Musée du Louvre

                                  Crêpes Justine

                             Notifications
                                  New SMS from David
                                             3G
                                                       2:12 PM

                             T-Mobile                  Clear

                             Nearby
                                 Toyota Prius

                                  Maria Jenson

                                  Bang & Olufson

                             Notifications
                                  New SMS from David




Thursday, November 3, 2011
Thursday, November 3, 2011
Thursday, November 3, 2011
The future is here, it’s just not
                     very unevenly distributed
                     William Gibson




Thursday, November 3, 2011
scott.jenson@frogdesign.com

             www.frogdesign.com

             @scottjenson




Thursday, November 3, 2011

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Evolution of the Mobile Experience

  • 1. Evolution of the mobile experience @scottjenson Thursday, November 3, 2011
  • 2. iPad To Dominate Tablet Market Until 2015 July 2011 Why iPad has and will continue to dominate the tablet market August 2011 Here's Why The iPad's Dominance Is Not Going Anywhere September 2011 Thursday, November 3, 2011
  • 3. iPad To Dominate Tablet Market Until 2015 July 2011 Why iPad has and will continue to dominate the tablet market August 2011 Here's Why The iPad's Dominance Is Not Going Anywhere September 2011 Report: Apple's iPad Dominance Fades October, 2011 Thursday, November 3, 2011
  • 4. 100x 10 1,000x in 15 years 10,000x in 20 Does this provide a place to think? Thursday, November 3, 2011
  • 6. Hardware is redefining the value of computation Thursday, November 3, 2011
  • 7. “Zombie Apocalypse of smart devices” Thursday, November 3, 2011
  • 8. software is eating the world Marc Andreessen “We are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.” Thursday, November 3, 2011
  • 9. Meaning from the mundane... University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik Thursday, November 3, 2011
  • 10. cloud nearly free software hardware Thursday, November 3, 2011
  • 11. cloud software nearly free hardware cloud nearly free software hardware Thursday, November 3, 2011
  • 13. | Digital Signage Endcap Concept Thursday, November 3, 2011
  • 14. | Personal eMonitors Remote Telemonitoring Platform 21 Thursday, November 3, 2011
  • 16. Paradigm Normal Change   Science Model Kuhn Cycle Revolution Model Drift Model Crisis Thursday, November 3, 2011
  • 17. Paradigm Normal Change   Science Model Kuhn Cycle Revolution Model Drift Galileo Model Crisis Thursday, November 3, 2011
  • 18. Model Crisis? ? apps apps apps apps Thursday, November 3, 2011
  • 19. App Myopia web site store product Thursday, November 3, 2011
  • 20. Haven’t we seen this before? Thursday, November 3, 2011
  • 21. Haven’t we seen this before? Indexing vs Ranking Thursday, November 3, 2011
  • 24. Just-in-time interaction Thursday, November 3, 2011
  • 29. Toyota Prius 68 Maria Jenson Musée du Louvre T-Mobile Clear Bang & Olufson Notifications Justine Crêpes Notifications from David New SMS Notifications New SMS from David New SMS from David 3G 2:12 PM Thursday, November 3, 2011
  • 30. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM T-Mobile Clear Notifications New SMS from David Thursday, November 3, 2011
  • 31. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM Thursday, November 3, 2011
  • 32. 68 Musée du Louvre Crêpes Justine Notifications New SMS from David 3G 2:12 PM T-Mobile Clear Nearby Toyota Prius Maria Jenson Bang & Olufson Notifications New SMS from David Thursday, November 3, 2011
  • 35. The future is here, it’s just not very unevenly distributed William Gibson Thursday, November 3, 2011
  • 36. scott.jenson@frogdesign.com www.frogdesign.com @scottjenson Thursday, November 3, 2011