With the rapid release of software and technology many find themselves unaware of advances in type manipulation and design. In this session, you’ll learn practical tips for achieving consistently beautiful typography. We’ll cover topics such as type related preferences and workspace settings, selecting and manipulating typefaces, the proper use of white space and break characters, using special glyphs and ligatures, using the story editor, every type of style that you can imagine, plus tips and much more.

1. BEAUTIFUL
Typography
@ jamesfritz
twitter tips for InDesign, Photoshop and more…

2. New Doc/Prefs
Workspace
Shortcuts
Important Preferences

3. Moving Type
Fitting/Treading
Metrics/Optical
Spacing
Alignment
Lists
Span/Split
Columns

4. Overset Text
An American, instead of going in a leisure hour to
dance merrily at some place of public resort, as the fel-
lows of his class continue to do throughout the great-
er part of Europe, shuts himself up at home to drink.
He thus enjoys two pleasures; he can go on thinking
of his business and can get drunk decently by his own

5. Metrics vs. Optical
Typography
METRICS
(default)

6. Metrics vs. Optical
Sun, Sea, and Sand
Metrics Kerning
Sun, Sea, and Sand
Optical Kerning

7. Spacing
Default Spacing An American, instead of going in a leisure hour to dance
merrily at some place of public resort, as the fellows of
his class continue to do throughout the greater part of
Europe, shuts himself up at home to drink. He thus en-
joys two pleasures; he can go on thinking of his business
and can get drunk decently by his own fireside.
Default Spacing
with Tracking
An American, instead of going in a leisure hour to dance
merrily at some place of public resort, as the fellows of his
class continue to do throughout the greater part of Europe,
shuts himself up at home to drink. He thus enjoys two
pleasures; he can go on thinking of his business and can get
drunk decently by his own fireside.
Adjusted Word Spacing
and Letter Spacing
An American, instead of going in a leisure hour to dance
decrease word space: opt+cmd+delete
increase word space: opt+cmd+
merrily at some place of public resort, as the fellows of his
class continue to do throughout the greater part of Europe,
shuts himself up at home to drink. He thus enjoys two
pleasures; he can go on thinking of his business and can
get drunk decently by his own fireside.

8. Spacing
An American, instead of going in a leisure hour to dance
merrily at some place of public resort, as the fellows of his
class continue to do throughout the greater part of Europe,
shuts himself up at home to drink. He thus enjoys two
pleasures; he can go on thinking of his business and can
get drunk decently by his own fireside.

9. H & J’s
Control H/J
The Magazine Group adopts Adobe InDesign The Magazine Group adopts Adobe InDesign
software and the Adobe Creative Suite to help software and the Adobe Creative Suite to help
its clients cut through marketing clutter while its clients cut through marketing clutter while
reducing production time by one-third. Com- reducing production time by one-third. Com-
panies and associations today are tapping con- panies and associations today are tapping con-
sumers’ fondness for magazines as a way of sumers’ fondness for magazines as a way of
cutting through the media clutter to increase cutting through the media clutter to increase
brand awareness and loyalty among members. brand awareness and loyalty among members.
The result is a growing industry — custom The result is a growing industry — custom
magazine publishing — that’s offering more so- magazine publishing — that’s offering more so-
phisticated products than ever before. phisticated products than ever before.
Cutting through media clutter calls for excep- Cutting through media clutter calls for excep-
tional design, so it’s no surprise that TMG de- tional design, so it’s no surprise that TMG de-
signers and art directors have won numerous signers and art directors have won numerous
industry awards for design and publishing. industry awards for design and publishing.
In November 2004, for example, at the Folio: In November 2004, for example, at the Folio:
Show in New York City, TMG won 13 Ozzie Show in New York City, TMG won 13 Ozzie
Awards, including 4 gold and 7 silver; later that Awards, including 4 gold and 7 silver; later that
month, the firm received 8 Pearl Awards from month, the firm received 8 Pearl Awards from
the Custom Publishing Council, including 2 the Custom Publishing Council, including 2
gold and 2 silver. gold and 2 silver.
“InDesign® CS is a major advance over other “InDesign® CS is a major advance over other
page layout options, especially because of its page layout options, especially because of its
strengths in multilingual and cross-media strengths in multilingual and cross-media
publishing. These are important considerations publishing. These are important considerations
because we publish in a variety of languages because we publish in a variety of languages
and reuse content on the web,” says Richard and reuse content on the web,” says Richard
Creighton, principal and founder of The Maga- Creighton, principal and founder of The Maga-
zine Group. zine Group.

10. Indents
Not Hanging
“Life is what happens while
you’re making other plans.”
— John Lennon
Hanging
“ ife is what happens while
L
you’re making other plans.”
— John Lennon

11. Drop Cap Alignment
I
t was the best of times, it was the worst
of times, it was the age of wisdom, it was
the age of foolishness, it was the epoch
of belief, it was the epoch of incredulity, it
was the season of Light, it was the season of
Darkness, it was the spring of hope, it was
the winter of despair, we had everything
before us, we had nothing before us, we were
all going direct to Heaven, we were all going
direct the other way — in short, the period
was so far like the present period, that some
of its noisiest authorities insisted on its being
received, for good or for evil, in the superla-
tive degree of comparison only.

12. Lists
A bullet point is supposed to be a short sum-
mation of the key point that you want to
make. It should not reveal all you know about
the idea, or there is nothing left for you to say.
For each idea you want to convey, consider
what the key point is and put that as a bul-
let point. Then add to the bullet point by the
words that you speak during the presentation.
A bullet point is not a sentence, but should
reveal the key idea.
Each bullet point starts with either a verb or a
noun – a verb is more action oriented and is
usually preferred.
If using verbs they are all in the same tense –
the most common is the present tense with
the past tense being the next most common.
The use of capitalization is the same in each
bullet point – usually the first letter of the
first word is capitalized and the rest of the
words are in lower case unless it is a proper
name.

13. Span/Split Columns
I thought the bike lane that skirts the northern edge of the park. Part
of the bike-sharing program’s popularity is that Meridien
light drizzle on
has invested heavily in creating dedicated cycling paths
to accompany the thousands of new bikes on the streets.
We rush past the pastiche of architectural styles and eras
this crisp fall that characterize Meridien’s eclectic urbanism, some-
thing Alexis has made a career of celebrating. “A real city
day might be a is never homogenous,” she remarks.
One of Meridien’s urban success stories is the rejuve-
deterrent
nation of the Old Town district. Just five years ago, the
area’s cobblestone streets were strewn with trash and
We were here not to tour the subway station, though, drug paraphernalia. The city’s homeless would congre-
but to pick up our transportation for the long ride ahead. gate here, and the historical buildings, some dating back
And, no, we weren’t taking the tube. (“It’s not going to be to the 18th century, were primarily abandoned. But with
that hard a ride,” Alexis emailed me earlier in the week, the election of Mayor Pierre H. in 2006, the government
“Meridien’s flatter than you think. Especially if you know allocated funds for a renewal project that provided new
the secret routes.”) Meridien has its own bike-sharing businesses and nonprofits with startup funding to reno-
program that has become increasingly popular with the vate and occupy these empty structures. Before long,
locals, especially now with hundreds of bike drop-off/ artists were occupying the upper floors, and boutiques,
pickup stations scattered across the city. galleries, and cafés began to spring up to fit their life-
styles. Combine this with more robust social service
THINGS TO TAKE ON A programs that provided housing and drug counseling
MERIDIEN BIKE RIDE programs, and the area underwent a speedy, remarkable
• Camera renaissance to become a thriving urban community.
• Gloves
• Mobile phone Cobblestones, gentrification
• $10 in cash
• Credit card
and local produce
The bumpy roads result in a precarious ride that makes
• Instant patch
steering the bikes in a straight line virtually impossible.
• Sunscreen
Luckily, auto traffic is mostly banned from Old Town,
• Sketchbook
making it a favorite destination for those who disdain
• Street Map
cars and much safer for our own clumsy veering. We
• GPS
stop in front of Frugal Grounds, an airy café/gallery/per-
• Bike helmet
formance space hybrid that was one of Old Town’s first
• Sunglasses
new businesses, to meet Scott G., Meridien’s supervi-
• Jacket
sor of urban renewal. He, too, arrives on a HUB bicycle,
• Hip flask...
stylishly dressed for the weather in a medium-length
One swipe of your credit or debit card and you’re off to Nehru-style jacket and knit cap, the ensemble nicely
the races. Amazingly, the program has reduced traffic in complemented by a pair of stylish spectacles and a worn
the city center almost 50%, even in the chilly winter. leather shoulder bag.
We grab our bikes and zoom across the street to the “There are some hard-core purists who dismiss this

14. Advanced Span/Split
Inspections Vary Widely for Publicly Owned Buildings Major buildings not yet assessed include the County Correctional Facili-
By Larry Sandler and Steve Schultze of the Journal Sentinel ty-South in Franklin, Mitchell International Airport, the Milwaukee Pub-
Hundreds of publicly owned buildings in Milwaukee are being inspected lic Museum and the Marcus Center for the Performing Arts. The Safety
less frequently, and in some cases less rigorously, than their private-sector Building is slated for inspection next year.
counterparts. Funding for county building inspections faded over the last decade, as
That includes Milwaukee County’s lakefront O’Donnell Park parking financial pressures grew, said Supervisor John Weishan Jr.
garage, where a 13-ton façade panel fell off last month, killing a teenager “This is the five-year plan that’s taken 15 years to do,” Weishan said, call-
and injuring two other people. The county has no overall policy for in- ing the program “mediocre at best.” With cuts in other areas, it has been
specting its own buildings, and all money for building inspections was cut difficult winning support for building inspections, he said.
out of the last two county budgets, officials said. In a few cases, public-sector inspections are more frequent than for
By state law and city ordinance, Milwaukee city building inspectors ex- private-sector buildings, agency representatives say. All of Milwaukee’s
amine every private-sector commercial and nonprofit building within the public housing units are inspected at least twice a year, once by city Hous-
city limits every year, said Todd Weiler, spokesman for the city Depart- ing Authority managers and engineers and by inspectors hired by the
ment of Neighborhood Services. U.S. Department of Housing and Urban Development. The state Health
But no consistent standard controls inspections of buildings owned by Services Department also inspects its buildings twice a year.
taxpayers. That leaves the local, state and federal governments to decide Annual inspections are the rule for the 13 Milwaukee Police Department
how - and if - to inspect their own structures. buildings and for the 35 Milwaukee Metropolitan Sewerage District build-
Buildings that need repair ings in the city, officials say. The city Department of Public Works inspects
Courthouse some of its 92 buildings every year, so that all buildings are inspected
Schools every four or five years, and all of its parking garages are inspected every
Jails two years, said Venu Gupta, city buildings and fleet superintendent.
Churches
City Hall
Firehouse
Police
Bus Stop
Outhouse
Within county government, major departments are responsible for main-
taining their buildings, said Greg High, director of the county’s architec-
tural and engineering division.
A countywide building inspection initiative was launched in the late
1990s, aimed at assessing the condition of all county buildings and devel-
oping a database that can be regularly updated. Vanderweil Facility Advi-
sors of Boston was hired to oversee the project. So far, about two-thirds of
the county’s buildings have been assessed, or given a detailed inspection,
High said.
About $150,000 a year was set aside for inspections for several years, he
said. But that figure was zeroed out for the past two years.
“All I can say is we didn’t have the budget money to continue to do the as-
sessments,” High said. He is requesting $1.5 million for 2011 to complete
the assessments.
County Executive Scott Walker said Friday the request made sense, but he Inspectors began examining county buildings today at the Milwaukee County
did not explicitly commit to include the sum in his budget for next year. Transit’s Fond du Lac Ave. bus garage Tuesday.
He said he was satisfied with the pace of building assessments.

15. Column Width
“B eing an artist these
days, people tend to
latch onto you. It’s
a cult of personal-
the new Times Square, with
its squeaky clean streets and
Good Morning, America crowd.
Or maybe he’s just an artist
felt like being alive. Not just
the sensual but the visceral.
And to be happy about it.
I’m not the kind of artist that
year, I completed a set of drip
paintings [titled Seaward Exit:
Brighton Beach] and it really
freed me up to do more, I
ity.” He laughs. “Maybe it’s with a more solid constitution. believes in the merits of suffer- would say, languid work. And
the hair.” Not that a lack of demons ing,” Palmer laughs. Palmer’s I’m getting older. There’s only
Palmer is quite the icon. I has affected his art. His always laughing, at least in so long that you can do that
saw him most recently in the paintings have both liquid- the time we’ve spent together. kind of young, hotheaded
last Sunday Times, exiting the ity and punch, kind of like And drunken at least a gallon stuff.”
annual Costume Institute being knocked down and of sweetened green tea. Palmer is turning 30
Gala Met Ball with a pretty tumbled over by a powerful “I did literally live on this this year; he can no longer
girl on his arm and that effer- wave. Trying to hang onto stuff at Roux. Tea fueled all- rely on the notoriety that
vescent, Polidenture smile on the conviction that you’re an nighters! Not very debauched, comes with being a so-called
his face. He’s the kind of celeb- adult now, you’re not going to I know, but true.’ “Wunderkind.” And he seems
rity unique to New York: an drown. At worst you’ll emerge ‘During my first year, I had to have realized this on his
artist, an intellectual, a painter with some scrapes and spitting been messing around with own, putting motions in
of all things. And unlike say salty water. Yeah, that kind of inks, Sumi inks and block- place years ago that would
Warhol or Pollock or Basquiat, a punch. wash techniques, combined lead him away from the
artists we consider endemic His work has been called with the tag style I was seeing camps of contemporaries like
to New York, he doesn’t seem “explosive,” “timely,” and, on the streets. It was very car- Shepard Fairy and Banksy, a
the least bit gritty, damaged, memorably, “Prozac-ian.” toony and figurative. Over the style expressed via nouveau
or addled. Maybe he’s from “I wanted to create art that years, the style has become résistance paste-ups and
a different time. The era of reminded people of what it more and more abstract. Last stencils. Palmer’s early work

16. Lets get stylish
Eye Dropper
Character
Paragraph
Nested
GREP
Word InCopy

17. Eye Dropper
Munich Germany
Climate Origin and Middle Ages
M unich has a continental climate, strongly The year 1158 is assumed to be the foundation date,
modified by the proximity of the Alps. The which is only the earliest date the city is mentioned
city’s altitude and proximity to the northern edge of in a document. By that time the Guelph Henry
the Alps mean that precipitation is rather high. Rain the Lion, Duke of Saxony and Bavaria, had built
storms often come violently and unexpectedly. The a bridge over the river Isar next to a settlement of
range of temperature between day and night or sum- Benedictine monks.
mer and winter can be extreme. A warm downwind Almost two decades later in 1175 Munich was of-
from the Alps (Föhn) can change the temperatures ficially granted city status and received fortification.
completely within a few hours, even in the winter. In 1180, with the trial of Henry the Lion, Otto I
Winters last from December to March. Munich ex- Wittelsbach became Duke of Bavaria and Munich
periences rather cold winters, but heavy rainfall is was handed over to the bishop of Freising. Otto’s
rarely seen in the winter. The coldest month is Janu- heirs, the Wittelsbach dynasty would rule Bavaria
ary with an average temperature of -2 °C (28 °F). until 1918. In 1240 Munich itself was transferred
Snow cover is seen for at least a couple of weeks to Otto II Wittelsbach and in 1255, when the duke-
during winter. Summers in Munich city are fairly dom of Bavaria was split in two, Munich became
warm with average temperature of 19 °C (65 °F) in the ducal residence of Upper Bavaria.
the hottest month of July. The summers last from
May until September. Duke Louis IV was elected German king in 1314
and crowned as Holy Roman Emperor in 1328. He
strengthened the city’s position by granting it the salt
monopoly, thus assuring it of additional income. In
the late 15th century Munich underwent a revival
of gothic arts - the Old Town Hall was enlarged, and
a new cathedral - the Frauenkirche - constructed
within only twenty years, starting in 1468.

18. Character Paragraph Styles
The methods used to make tea have blend. Interestingly, the last few years
remained nearly unchanged for thou- have seen a number of speciality tea
sands of years, owing in no small part bags available containing finer teas,
A Tradition of Tea
to the delicate nature of the tea plant creating a developing market to keep
and its leaves. A large tea estate will one’s eye on.
typically employ hundreds of work- Tea Types
ers to hand pluck tea leaves, each with Green Snow Dragon: A mild, mini-
a large basket slung over her back to mally oxidized form of tea derived
collect the tea. Plucking is a skilled art, from twigs and old leaves, harvested
and each plucker is paid not only by from the dormant tea plant and dry-
the weight of the leaves gathered but roasted.
also the quality. Flavored Jasmine: The best known
Fermentation of the ”scented” variations on green
After the tea is plucked, it’s processed tea. Scented teas are made by blend-
in a variety of different ways in order ing flowers and petals with oolong and
to make different kinds of teas. De- green teas. Jasmine, a mix of green tea
pending on how long the tea is allowed and fresh jasmine flowers, is consid-
to oxidize (or ferment), the taste can ered to have health benefits superior to
vary greatly. Green teas are completely straight green tea. Studies have shown
unfermented, preserving the tea’s natu- that jasmine tea works to reduce cho-
ral color and taste. Oolong tea is only lesterol.
allowed to ferment for a short period Oolong Phoenix Bird: Oolong gets its
of time, while black teas are fermented name from the region in Taiwan it was
for a day or longer. This simple process first developed. Translated, it means
yields flavors which vary greatly, from ”black dragon” or ”black snake”. It
vegetative greens to the fruited flavors contains more caffeine than green teas,
of black teas, and everything imagin- but less than black, and similar levels
able in between. of anti-oxidants. The heightened levels
Tea Bags of Polyphenol in oolong tea are effec-
Undoubtedly the most common tive in activating enzymes that control
method for making tea is the tea bag. obesity.
First sold by New York merchant Black Assam: Black tea is generally the
Thomas Sullivan in 1904, the earliest The rolling hills of the Oolong tea region flower before they are hand-plucked into large baskets for fermentaion most heavily oxidized class of teas, re-
tea bags were made of hand-stitched sulting in stronger flavors and relatively
silk. Today’s tea bags are mechanically bag; the tea from the neighborhood After the tea is plucked, it’s processed allowed to ferment for a short period tea is the tea bag. First sold by New high levels of caffeine. It also preserves
produced and utilize paper instead supermarket is most likely a cheap in a variety of different ways in order of time, while black teas are fermented York merchant Thomas Sullivan in particularly well, lasting years where
of silk offering, a wide array of tea blend. Interestingly, the last few years to make different kinds of teas. De- for a day or longer. This simple pro- 1904, the earliest tea bags were made green teas tend lose flavor in only
bags to the consumer. Traditional tea have seen a number of speciality tea pending on how long the tea is allowed cess yields flavors which vary greatly, of hand-stitched silk. Today’s tea bags months. Known in China primarily
bags are square, for example, while bags available containing finer teas, are mechanically produced and utilize as ”red tea”, mirroring the color of the
lately some companies have started creating a developing market to keep paper instead of silk offering, a wide liquid as opposed to that of the leaf
producing round tea bags. Another A large tea estate will typically employ hundreds of workers to hand pluck
one’s eye on. The methods used un- array of tea bags to the consumer.
popular variant on an old tradition tea leaves, each with a large basket slung over her back to collect the tea.
changed for thousands of years, owing Most connoisseurs prefer to purchase
are the brown, unbleached tea bags. in no small part to the delicate nature their tea in loose leaf form and steep it
Most connoisseurs prefer to purchase of the tea plant and its leaves. Pluck- to oxidize (or ferment), the taste can from vegetative greens to the fruited manually. This is likely due to greater
their tea in loose leaf form and steep it ing is a skilled art, and each plucker vary greatly. Green teas are completely flavors of black teas, and everything availability of finer teas outside the
manually. This is likely due to greater is paid not only by the weight of the unfermented, preserving the tea’s natu- imaginable in between. Undoubtedly bag; the tea from the neighborhood
availability of finer teas outside the leaves gathered but also the quality. ral color and taste. Oolong tea is only the most common method for making supermarket is most likely a cheap

19. Nested Styles
PHOTO: James Earl Jones Photo: James Earl Jones
Photo: James Earl Jones Photo: James Earl Jones
Photo: James Earl Jones Photo: James Earl Jones

20. GREP Styles
Quia dolut et et fugit et dit qui ant, sitia voluptatem.
Fractions aut qui officidi 2/3 beatem elici il isciis ulla et officiendi
ut vit parum et quis estia que eos repe moditaepudis
eum qui berum doluptatibus et, 1/2 optatur sant aut
es dolor sitasi consedit pra dolorumet officae sum ut
quid molecercia doluptae re sendi re dit eius eum fugia
voles quis eum aut la dio 5/8 descia sapelic tumque
poremolo dolorem quatur? Bis et, sita plita et, quostis
etur, vendem fuga. It res molore offictur simet, offic
tore vidia et fuga.
Quia dolut et et fugit et dit qui ant, sitia voluptatem.
URLs Nam, expersp itibus solores ea qui a quam quunt, cor
aut qui officidi beatem elici il isciis ulla et officiendi ut
vit parum et quis estia que eos repe moditaepudis eum
qui berum doluptatibus et, optatur sant aut es dolor
sitasi consedit pra www.lynda.com dolorumet officae
sum ut officaectem rat iusant, ut facia dipite quas
quatur, qui quid molecercia doluptae re sendi re dit
eius eum fugia voles quis eum aut la dio descia sapelic
tumque poremolo dolorem quatur? Bis et, sita plita et,
quostis etur, vendem fuga. It res molore offictur simet,
offic tore vidia et fuga.
Quia dolut et et fugit et dit qui ant, sitia voluptatem.
Repeating Words Nam, expersp itibus solores ea qui a quam quunt,
cor aut qui officidi Adobe beatem elici il isciis ulla
et officiendi ut vit parum et quis estia que eos repe
moditaepudis eum qui berum doluptatibus et, optatur
sant aut es dolor sitasi consedit pra dolorumet officae
sum ut officaectem rat iusant, ut facia adobe dipite
quas quatur, qui quid molecercia doluptae re sendi
re dit eius eum fugia voles quis eum aut la dio descia
sapelic tumque poremolo dolorem quatur? Adobe Bis
et, sita plita et, quostis etur, vendem fuga. It res molore
offictur simet, offic tore vidia et fuga.

21. Next Style
54 The Treasure Hunter 54 The Treasure Hunter
Marine biologist Tanya Staples Marine biologist Tanya Staples
says cures for just about everything can says cures for just about everything can
be found in the ocean—and she’s diving be found in the ocean—and she’s diving
in to find them all. in to find them all.
By Maximus Smith
BY MAXIMUS SMITH
PHOTOGRAPHS BY MEGAN ANDERSON
Photographs by Megan Anderson
70 Classic Muscle
Southern California is known
70 Classic Muscle for its fans of classic Detroit muscle cars.
Southern California is known See the finest specimans from this year’s
for its fans of classic Detroit muscle cars. SoCal Classic Car Show.
See the finest specimans from this year’s By Matt Hately
SoCal Classic Car Show. Photographs by Cam A. Ro
BY MATT HATELY 78 Three Perfect Days:
PHOTOGRAPHS BY CAM A. RO Ventura, CA
With a hint of mushrooms waft-
ing in the air and a scenic coastline,
78 Three Perfect Days:
“California’s New Art City” has all the
Ventura, CA
With a hint of mushrooms ingredients of a tourist haven—but don’t
wafting in the air and a scenic coastline, worry, it’s not one yet.
“California’s New Art City” has all the By Bruce Heavin
ingredients of a tourist haven—but don’t Photographs by Andrew Geibel
worry, it’s not one yet.
BY BRUCE HEAVIN
PHOTOGRAPHS BY ANDREW GEIBEL

22. Word InCopy

23. Thank You.
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