#resume #templates http://www.onebuckresume.com/ http://www.slideshare.net/freeresumetemplates http://www.dailymotion.com/resumetemplates http://vimeo.com/resumetemplates

1. Resume Templates
Professional Resume Templates Resume Templates Links Resume Templates Resume Resume Cover Letter more...
Professional Resume Templates
Recently, we were introduced to Kneelsit.com, an Australian manufacturer of
ergonomic computer chairs who was in search of a high conversion rate. After
spotting several trouble areas within Kneelsit's original resume templates, I set
out to rewrite the home page with specific goals in mind for writing a resume.
The headline needed to evoke feelings of trust for the skeptical and a sense of
stability for the hesitant. Your resume templates also need to provide an obvious
benefit - one that would catch the reader's attention.
Also, because it made sense to do so, I included one keyphrase in the headline.
The new resume templates headline read:
Ergonomic Chair Design Based On Years Of Research Lets You
Sit For Hours With No Back Pain
The Opening Paragraph
The original copy started out just fine by naming some important benefits, but it
didn't back them up. After pointing out the relief of stress and pain, it went directly
into an explanation about the chair's patent.
The new copy took a cleaner path. It started by pointing out that others (users
and professionals) liked the chair, and then it proceeded (in the next section) to
explain the resume templates.
The original copy tried to educate readers about the importance of continuous
movement and natural balance. There is nothing wrong with educating your
customers; however, you need to give ample space to do that. Because the
Resume Templates
visitors had limited information about these two benefits on the home page, they
may have been confused or - at the least - unpersuaded.
The Rewrite
I really felt for the users of these chairs. They had back problems and medical
issues, trying desperately to find relief. I can only imagine how it must feel to sit
in pain all day, every day. And, after seeing so many false claims for other chairs,
I could understand how they might be skeptical. So, after reading the new home
page copy, I wanted the site visitors to have confidence, to see the difference in
the Kneelsit chair and to understand the resume templates this chair would offer.
converted by Web2PDFConvert.com

2. Of course, those in chronic pain were not the only visitors to the Kneelsit site.
While they were the primary segment, the audience also consisted of those with
mild back pain, those with inconsistent resume templates or simple fatigue, and
those who simply wanted a comfortable chair that wouldn't contribute to any
future back problems. The copy also needed to meet their needs and provide
the information they were seeking.
The Headline
The original headline did, in fact, list benefits. It stated:
Superb Comfort, Perfect Posture, Gentle Movement, Natural Balance
However, only one of those benefits spoke to audience members… Superb
Comfort. While posture may have been a secondary thought, gentle movement
and natural balance didn't strike a chord simply because of a lack of resume
templates knowledge. As it happens, these two benefits are important, but the
general population doesn't understand what they mean. It would require
educating the site visitors about these two before they would grasp their full
meaning. That education couldn't take place within the headline (not enough
room!), so those two resume templates needed to be removed.
Resume
The new copy held firm on one feature: the swivel axel mechanism. It explained
how this helped with customization of settings to fit every body type and more.
With minimal education needed, the customer was able to understand that this
one, patented feature offered multiple resume templates.
Rather than simply listing shipping details for the close of the copy, the new
version of the home page pointed out some additional benefits pertaining to
quality and stylishness.
As I wrote, I looked for places to use the keyphrases chosen for this page. This
was absolutely not a numbers game. My goal was not to use the keyphrases as
often as I possibly could. That approach is not SEO resume templates, in my
book.
Basing your resume templates strategy simply on the sheer volume of times you
can include keyphrases makes the copy sound forced and ridiculous. In fact, on
this home page, the keyphrases were only used a total of four or five times. Yet,
to the amazement of some, the home page ranks in the top 10 (and often top
five) for its chosen key terms.
The Results
Did it work? Did the changes bring out the results we wanted? They sure did!
When asked about improved free resume templates, the owner of Kneelsit.com
had this to say, "Our conversion rate has definitely improved since the rewrite of
the resume templates… probably by around 35-40%!"
Sometimes, even though you may have included important information in your
copy, it just doesn't do what you hoped it would. Take the time to explore,
experiment and test. Replace a headline. Rephrase a paragraph. Subtle
changes can often make noticeable improvements in conversions and other
areas of business.
#resume #templates
Create a free w ebsite w ith
converted by Web2PDFConvert.com