11. Why should you do it?
Have you got
anything to say?
Can you add value?
Do you enjoy it?
Can you write well?
Are you willing to
learn?
Have you got time?
Can you keep it up?
12. Strategy
• Decide why you want to do it
• Stick to it
• Re-focus periodically
• Think long term
18. Twitter
• Short form: 140 characters
• Micro blogging platform
• Follow and be followed
• Share links
19. Twitter do
• Easy and simple to use
• Widely used
• Easy to be generous
• Feedback readily available
• Not too time consuming
20. Twitter don’t
• There is a culture
• Hard to impress in 140 characters
• Hard to target pro and lay
audience at same time
• Frequency difficult to judge
21. Facebook
• Walled garden
• Can have a company page as well
as a personal page
• Now has good mobile apps
22. Facebook like
• Very widely used
• Company pages produce stats
• Powerful recommendation engine
• Key to success is ‘virality’
23. Facebook not like
• Difficult to know how content is
consumed
• Company pages produce stats
• Powerful recommendation engine
• Not good for pro audience?
24. Linked In
• Facebook for professionals
• Good for reaching professional
audience
• Simple
• But a limited and restricted user
base
32. Stats and metrics
• If serious, need to measure success - what
are you doing right or wrong?
• Integral stats like follower count, re-tweets
• Stats packages e.g. Wordpress built in,
Google Analytics, Facebook
• For a blog look at unique visitors, views per
visitor
38. What is in a name?
UK Human Rights Blog
1 COR Blog
Nearly Legal
Anthony Gold Blog
Free Movement
Garden Court Blog
UK Supreme Court blog
HJT Training Blog
39. Clear aims
• to help the editor and other contributors
think through new developments and also
• to provide updates, pointers and links for
the benefit of other immigration lawyers
• and for migrants researching their own
position.
40. Authentic voice
• Not necessarily your normal one
• Humanises and engages
• Provides interest to readers
41. Medium
• Language, grammar, sentence structure, post
length is all crucial
• Style matters
• Use of links and sources
• Internet is a visual medium
• Humour or at least humanity important
42. Building an audience
• Write for your intended audience
• Write regularly - at least twice a week
• Comment on other people's blogs
• Be generous with your praise and links
• Improve your offering
43. Don't do it unless...
• You can write well and clearly
• You have time and will continue to have time
• Willingness to learn a bit about technical side
• You are a weirdo / nerd / geek / suffer OCD /
all of above
44. What did my blog ever
do for me?
• Original aims still being met
• Platform – ego and altruism
• Profile
• Cold, hard cash - some but not a
lot!