2011 Intro to QR code marketing by http://QRlicious.com

1. QR CODE MARKETING
with QRlicious

2. WHO IS QRLICIOUS?
That’s me!
•Founded in May 2011
•Streamlined the custom QR code process
•Branded over 1,000 QR codes since May 2011
•Resellers in multiple countries across the globe
•Partnerships with multiple industry leaders

3. WHAT ARE WE DOING HERE ?
We will cover:
•What a QR code is
•How businesses are using QR codes
•How you can use QR codes for your business
•Why dynamic QR codes could save you time and money
•The importance of tracking QR codes and looking at data
•QR code branding and what’s next...

4. QR CODE FEVER!

5. WHAT DO THE NUMBERS SAY?
14 million Americans scanned QR codes in June 2011
60% of the users were males
53% of users were18-34 years old
49% of the QR codes were in magazines or newpapers
36% of users had a household income of $100k+
Stats via comScore, Inc. (NASDAQ: SCOR)

6. WHAT DO THE NUMBERS SAY?
In the second quarter of 2011:
Worldwide QR usage grew 52% over Q1 of 2011
U.S. QR usage grew 80% over Q1 of 2011
Top Countries Top Growth
1. United States 1. Australia (113% over Q1)
2. Germany 2. Germany (89% over Q1)
3. United Kingdom 3. United States (80% over Q1)
Stats via 3GVision

7. WHAT ARE QR CODES?
Scan Me
versatile and affordable link that creates
Offline a bridge between offline and online.
Online

8. QR CODE SCANNER APPS
What makes a good scanner?
•Intuitive interface
•Speed and accuracy
•Ability to read colors Awesome Apps!
•Reliable Application

9. WHAT CAN A QR CODE DO FOR YOU?

10. MOBILE WEBSITE URL
Coupons! Lead Capture! Landing Page! Mobilized Site!
Please do not point your QR code to a non mobile website!

11. MOBILE WEBSITE URL

12. EMAIL AND SMS MESSAGE
SMS Marketing Email Message

13. MAPS & DIRECTIONS

14. MAPS & DIRECTIONS
Scan Map Directions

15. SOCIAL MEDIA

16. CONTACT CARDS
VCF file download page
Generate at QRstuff
Best Solution!
Direct vcard Embed
Hard to scan at smaller sizes!
Too Dense!

17. PAYMENTS & DONATIONS

18. MOBILE OPTIMIZED VIDEOS
virtual tour or
walk through...
Other uses:
- sales videos -
- assembly instructions -
- informational videos -
- Event promo video-
- Tutorial videos-
music videos

19. PASSWORD PROTECTED
Great For:
Invite only information
Scavenger hunts
Member only content
Much more!

20. QR CODE DO’S AND DO NOT’S
Do Not!
- Send users to a non mobile site!
- Print QR codes smaller than one inch!
- Put QR codes on dark backgrounds!
Do!
- Have a clear call to action!
- Tell users how to find a QR scanner app!
- Create value for your customers via QR codes!
- Brand your QR code for better engagement!
- Place QR codes in well lit areas!
- Inform clients, friends, and coworkers about
proper QR code implementation!

21. WHAT AFFECTS SCANABILITY?
Shadows! Bright Colors! Dead Spots!
Too Small! Poor Scanners! Dark Backgrounds!

22. DYNAMIC QR CODES
Long URL: http://QRlicious.com Dynamic URL: http://qrs.ly/gm17qsu
Generate at QRstuff
January 1st April 1st October 1st

23. ANALYTICS AND TRACKING
What can you track? Non trackable long URL: http://QRlicious.com
Trackable dynamic URL: http://qrs.ly/gm17qsu
•What type of phone scanned your QR code
•What country, state, and/or city did the scan come from
•The exact time and date that your QR code was scanned
Great for:
•Split testing multiple QR code campaigns!
•Know what type of advertising your customers respond to!

24. ANALYTICS AND TRACKING
Tracking Solutions
•QRstuff
•Google Analytics
•Bit.ly
•Self hosted - Ventipix
Non trackable long URL: http://QRlicious.com
Trackable dynamic URL: http://qrs.ly/gm17qsu
What good is a QR code without tracking? No good!

25. BRANDED QR CODES
Which would you rather scan?

26. BRANDED QR CODES
We surveyed 100 participants in Denver, CO
44% Male 89% Have seen a normal QR code
56 % Female 41% Have seen a custom QR code
88% Would rather scan a custom QR code
90% Would scan more QR codes if they were customized

27. BRANDED QR CODES
How does it work?
•Alter up to 30% of code
•Each is touched by a designer
•Scan tested on top scanner apps

28. BRANDED QR CODES
Coupon code QRwebinar = 20% Discount today

29. A GOOD QR CAMPAIGN INCLUDES
•Valuable mobile content
•Dynamic QR codes
•Scan analytics and tracking
•Custom branded QR codes
•A clear call to action
•Smart placement

30. WHERE TO PUT YOUR QR CODES?

31. BUSINESS MATERIALS

32. PRINT ADS

33. BANNERS AND SIGNS

34. MAIL, LABELS, AND RETAIL

35. VEHICLES

36. FEEDBACK
Send to freeman@qrlicious.com