5. The process (overview)
1. Brainstorm
2. Competitors
3. Your site
4. Get suggestions for relevant phrases
5. Estimated monthly searches
6. Keyword competition
7. Analyze (traffic and conversion rates).
8. Competitors
•Use keywords to find competitors
•Get keyword suggestions from Google and Yahoo
•On site:
•Title
•Meta Keyword
•Meta Description
•Content
•Internal link structure
9. Your site
•Get suggestions from Google and Yahoo
•Internal search provides valuable information
•On site:
•Title
•Meta Keywords (obsolete)
•Meta Description
10. Estimated monthly searches
•Update keyword list with estimated monthly
searches for Google and Yahoo.
•The numbers are estimated searches.