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Avoiding Social Mediocrity
- 1. Avoiding Social Mediocrity Surviving in the new “attention-based” economy. Frederick Van Johnson
- 2. What You Will Learn... Social Media Overview Defining your Audience Deconstruction of a Twitter Promotion Pandemic
- 3. Who is Frederick Van Johnson? @FrederickVan
- 4. Who is Frederick Van Johnson? US Air Force
- 5. Who is Frederick Van Johnson? US Air Force Apple
- 6. Who is Frederick Van Johnson? US Air Force Apple Adobe
- 7. Who is Frederick Van Johnson? US Air Force Apple Adobe This Week in Photo
- 8. follow @ArmyGK & @GKMikeTT
- 9. What is Social Media?
- 10. What is Social Media? Facebook Facebook - Over 500 million active users 250 million users log in every single day 700 BILLION minutes per month are spent on Facebook
- 11. What is Social Media? Twitter Over 75 million users visit Twitter.com per day Over 50 million Tweets sent per day Growing 1,400 % Yearly
- 12. Know Your Audience/Goals... ✤ What are your goals? ✤ End goal shapes the message ✤ Customers or Comrades? ✤ Customers? - Transparency donʼt be a phony ✤ Comrades? - Share pertinent information... youʼre NOT a company
- 13. Grow Your Audience Now, that you know ʻem... GROW ʻem!
- 14. How to Grow Your Audience ✤ Create & automate your email list ✤ Run Twitter promotions ✤ Create a Facebook Page ✤ Blog, Blog, Blog! ✤ Podcast ✤ YouTube - ScreenCasts ✤ AUTOMATE IT ALL!
- 15. Automate Your Email AWeber, MailChimp, etc.. Email Autoresponders, and Newsletter Build a schedule... automate that puppy, and walk away!
- 16. Your Email Frequency Schedule
- 17. Your Email Frequency Schedule http://www.frederickvan.com/opencamp/email.zip
- 18. Deconstruction of a Twitter PANDEMIC!
- 19. How to Create Your OWN Twitter Pandemic.. in 5 Easy Steps... 1.Contacted David duChemin, got eBook library code (http://www.craftandvision.com) 2.Set up affiliate agreement through eJunkie.com 3.Embedded the bit.ly shortened affiliate link in a blog post, users MUST be following to enter! 4.Tweet said “Iʼve entered to win an ENTIRE photo book library from @ThisWeekinPhoto [blog post link] - Pls RT!” 5.Everyone who clicks on the link is “cookied” and TWiP gets a percentage of each ebook sale
- 20. Infection Results... Objective: Grow followers, increase web traffic, generate sales 1.Re-tweets to date: 195 2.New visitors per day (to a single page): 500 3.New followers (in 6 days): 700 4.Sales: In progress—promotion ends next week
- 21. Stay in Touch! ✤ http://www.frederickvan.com ✤ http://www.thisweekinphoto.com ✤ @FrederickVan ✤ @ThisWeekinPhoto