Title: MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis Sample content: Global Market Research Case Study Analysis MKT/441 Global Market Research Case Study Analysis The Scenario August of 1988 is the time when Mitch Brooks (junior partner), an associate of Sperry/MacLennan Architects and Planners, came forward with the idea how the company services can be exported. He even formulated a plan and shared it with his business partners in the beginning of October. It was found that the architectural regional market was declining and so there came the need to expand it to global scale (Aaker, D. A. (2006). Key Concerns Sperry/MacLennan was a great success when it started operation. 15 representatives were hired and they were working from Fredericton and Charlottetown. However, between 1980 and 1982, the architectural market was going down and Sperry/MacLennan also got affected. As a result the company had to lay off most of the representatives.

1. MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis
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2. MKT 441 Week 2 Individual Assignment Global Market Research Case Study
Analysis
Sample content:
Global Market Research Case Study Analysis MKT/441 Global Market Research
Case Study Analysis The Scenario August of 1988 is the time when Mitch Brooks
(junior partner), an associate of Sperry/MacLennan Architects and Planners, came
forward with the idea how the company services can be exported. He even
formulated a plan and shared it with his business partners in the beginning of
October. It was found that the architectural regional market was declining and so
there came the need to expand it to global scale (Aaker, D. A. (2006). Key
Concerns Sperry/MacLennan was a great success when it started operation. 15
representatives were hired and they were working from Fredericton and
Charlottetown. However, between 1980 and 1982, the architectural market was
going down and Sperry/MacLennan also got affected. As a result the company had
to lay off most of the representatives. The representatives who remained worked
hard to get the company at the earlier position (Aaker, D. A. (2006). Then in 1987
Mitch Brooks joined this company and by the business was flourishing and making
profit. However, the business still needed boost to go to a stable state. Salary
expenses were still an issue that was plaguing the overall finance. In fact, post
salary expenses were at a low level. Moreover, the upper management also
predicted that at the end of 1988 things might again go down due to a possible
deceleration in business. It was predicted that in 1989 there would be the result of
the combination of the menial profit margins and slim deceleration in business. So
the company was preparing for another recession. Expanding the business globally
was one solution (Aaker, D. A. (2006). However, laws regarding overseas archi
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