Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. Steve Jobs and Steve Wojniak co-founded the company, and Jobs served as CEO. Apple operates worldwide in the computer software, hardware, and consumer electronics industries. It generates over $42 billion in annual revenue. Apple produces many popular consumer products including the Mac, iPod, iPhone, iPad, Apple TV, and related software. Its vision is to empower users through innovative technology above restrictive systems.
2. Company Profile
• April 1st,1976 - Founded
• January 3rd,1977 - Incorporated
• Headquarters - Cupertino, California
• Co-founders - Steve Jobs, Steve Wojniak
• CEO - Steve jobs
• Industry - Computer software, computer hardware,
consumer electronics.
• Revenue - US$ 42.9 Billion
3. Cont..
• No.of Locations:300
• Area Served:Worldwide
• Operating Income:$11.74 billion
• Profit:$8.24billion
• Total assets:47.5billion
4. Products &Services
• Mac pro(mini)
• i-mac
• Mac book air
• Pro exserve
• I-pod(shuffle,nano,classic,touch)
• i-phone(original-3G,3GS,4)
• I-pad,Apple TV,Cinema Display,Airport,
Time capsule Mac OSX(server)
ilife,iwork,iOS.
7. VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
MISSION
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and internet
offerings.”
8. SWOT ANALYSIS
STRENGTHS
• One of the oldest hardware manufacturers.
• Control over the product.
• High quality product.
• Easy to carry products
• Huge consumer base loyal to apple
• Product diversification
9. SWOT ANALYSIS
WEAKNESSES
• Focusing on internal engg. more than
marketing
• High price
• Consumer faced problems with faulty
batteries
• Had difficulties on some of its products’
quality control
10. SWOT ANALYSIS
OPPORTUNITIES
• Less expensive new product lines with quality.
• Product line is functional and attractive.
• Flexibility to its users.
• ipods are able to communicate.
• New car models with ipod connectivity.
• Gaming industry.
11. SWOT ANALYSIS
THREATS
• Pressure from competitors.
• Substitution effect
• Technology changes at a rapid rate.
• Forced to develop new products.
12. EXISTING RIVALRY
• Windows OS and media player for playing
music and video ( Microsoft)
• Competition to Mac OS X (Linux)
• Alternate sources of computer hardware (Dell,
HP, Lenovo)
• Small stylish MP3 players (Creative, Samsung)
• Online music stores similar to itunes stores
(Napster)
13. The Brand
• Placed in the Fortune 500 companies
• According to J.D Power researching
agency, Apple has the highest brand and
repurchase loyality of any computer
manufacturer.
• The guadian newspaper quoted Apple as
the world’s best marketing company.
14. Organizational culture
• Apple has a distinct organizational culture
that differentiates itself from its
competitors.
• It fosters individuality and excellence that
makes Apple a dream company to work
with.
• Apple Fellows program-to find the best of
its employees.To keep the employees
motivated...
