Operators are forever seeking the Holy Grail of player acquisition and retention. Just getting a new prospective player to a site is a challenge – and then, you’ve still got to figure out how to keep them there. Converting traffic into paying customers through an effective video experience using powerful and original video content has been proven to increase player retention and boost profits. On the surface, it sounds simple, but producing an effective means having the ability to determine all the successful marketing triggers – such as cultural sensitivity and audience segmentation (British vs. American accents), script, storyboard, and video animation. Call me at +33 (0)6 13 42 38 98 or mail market.engel@free.fr to learn how to create a successful and profitable video experience that will attract and keep players coming back.

1. To know more about EyeView in France, please contact Frederic Engel
at + 33 (0)6 13 42 38 98 or market.engel@free.fr

2. EyeView
Video Solutions for Performance Advertising
Video Display Ads Performance Advertising
Publishers Affiliates Landing Pages Email Newsletter
Video is the most engaging media Performance advertising is the future of advertising
Website visitors expect video
US Online Video Advertising 2001-2011 (millions) Ad spending distribution Performance /Brand
80%
Market Share
70%
60%
50%
40%
30%
20%
Brand
10%
Performance
0%

3. EyeView
Video Solutions for Performance Advertising
Video Display Ads Performance Advertising
Video Solutions for Performance Advertisers
Publisher
Affiliate Landing Page Solution Email Solution
Solution
Solution

4. EyeView Overview
Over 50 iGaming customers
“In the first ten days the videos “ EyeView A/B tested their
had more than 50,000 views… solution on our landing
they are contributing to a faster publisher page. EyeView’s solution proved an increase
ramp up” of above 30% in conversion rates!”
Will Martin-Gill, Senior Manager of Internet Marketing
for eBay Inc. Ron Brightman, VP marketing, eToro
Performance increase
30% increase 12% Increase 14% Increase 20% Increase

5. EyeView’s Offering
Technology and services
Technology
Based on the Video
Performance Engine
Publish Analytics
Build Ad Across Landing Optimize
Measure performance
pages, Affiliates, Email results
increase
and Media
Services

6. Why EyeView?
Performance increase
EyeView, using its technology, methodology and
expert services, creates video solutions that
increase performance.
E2E solution
EyeView delivers an end-to-end video solution. From
video ad creation to video optimization
Across all marketing channels
EyeView’s video solutions address all online
marketing channel. Including: Landing page,
Affiliate, Email and Media.

7. Video Performance Engine (VPE™)
At the core of EyeView’s solutions is EyeView’s proprietary technology, the Video
Performance Engine™ (VPE™).
Video
Ads Testing Targeting
Formats
Analytics Auto Benchmark
and Optimization Data
Reports

8. Video Ads Creation
EyeView’s creative team can produce any type of
website video ad
Animated Live Combination
Hard Sell Application Demos Tutorials “how to”

9. Across all marketing channels
Landing page Affiliates Email Marketing Media
Improve your media
Increase landing page Boost Email marketing
Upgrade your affiliate campaigns’
conversion rate through effectiveness through
offering with video performance with
video video
video

10. Landing Page Solution

11. Landing page video solution
High-Level Benefits
•Increase landing page/homepage conversion (Measurable ROI)
•Improve customer experience and educate your visitors with the most engaging media
•Improve search engine ranking (SEO)
•Enhance brand recognition and value through video

12. How does it work?
Landing Page Solution
Website Video <script type="text/javascript">
var ev_site_id = "98";
ad variations window["EngagerTag"] = {};
/script>
Segment 1 Segment 2
Optimized
Improved
Base
Conversion
Segment 3 Segment 4
Baseline Conversion

13. Optimization Process
Landing Page solution
Actions
Step1: Step2: Step3: Step4:
Integration and Data Benchmarking and Testing and Targeting Enhanced Targeting
Collection Video Generation • Testing multivariate And Event Monitoring
• Integrating Eyeview’s • Comparing data to video ads • Targeting optimal video
code Eyeview’s Benchmarks • Analyzing and creating ads
• Data collection and • Generating video segments • Activate real-time
analyzing solution concept • Producing alternative decision maker
creative • Monitoring events
• Finding optimal ads
Customer
Requirements • Javascript integration • Inform on site / campaign
• Brand guidelines • Video ads approval • Test plan approval changes
• Creative assets • Review reports
Eyeview
• Initial data collection • Preliminary optimized • Video response report • Monitoring and on-going
Deliverables report video ads • ROI reports ROI reports
Baseline Conversion
Time 2-5 months
1 week 6-8 weeks Ongoing
(Based on traffic)

14. Analytics and Reports
Landing page solution
Initial data collection reports:
General analytics, time-on-site, time-on-
page, keyword analysis, referred traffic
analysis, and under/over performing
segments.
Video response reports:
A report that summarizes all the
information collected on the visitor’s
engagement with the video solution.
ROI report:
A business oriented report which will
clearly quantify the solution’s ROI.

15. Landing Page Solution
Customer sample

16. Customer Sample - eToro
eToro brings financial trading to life for hundreds of
thousands of users worldwide.
“ EyeView implemented the video landing page
solution on a few different landing pages on our
site. EyeView’s solution proved an increase of
above 30% in conversion rates!”
Ron Brightman, VP marketing, eToro

17. Step1: Integration and Data Collection
eToro Landing page sample
<script type="text/javascript">
var ev_site_id = "98";
window["EngagerTag"] = {};
</script>
Conversion Graph
Step1
Baseline conversion

18. Step1: Integration and Data Collection
eToro Landing page sample
Country and language distribution Traffic sources
Time on Site First Time VS returning Conversion rate Keywords
for all visitors
Conversion Graph
Step1
Baseline conversion

19. Step2: Benchmarking and Ad Generation
eToro Landing page sample
Benchmark time on site Benchmark first time visitors
Recommended Video Ads
Conclusion 1. Aggressive triggers
Many first time visitors 2. Auto play formats
High bounce rate 3. Animated video production
Mostly traffic from affiliate sites Overall
Traffic source benchmark Benchmark conversion rate
4. Banners for low bandwidth
above average conversion 5. Video content: Industry
overview, platform walk through
and aggressive sell
Conversion Graph
Step2
Baseline conversion

20. Step2: Benchmarking and Ad Generation
eToro Landing page sample
Trigger
Attention Grabbing Countdown Auto play Auto play Mute Other triggers
Video Content
Animated Animated Female Live Presenter Flash Banner Overview Walk through Hardsell
Conversion Add-ons
Action Button Branding area Overlays Effects
Conversion Graph Step2
Baseline conversion

21. Step3: Testing and Targeting
eToro Landing page sample
IP Address: IP Address: IP Address:
Visit First time visitor Visit Second time visitor Visit Second time visitor
Video viewed False Video viewed Partial Video viewed Complete
Time on site <2min Time on site <5min Time on site <1min
Traffic source Organic Search Traffic source Affiliate Traffic source Advertisement
Time 12pm Time 6pm Time 8am
Step3
Conversion Graph + 13%
Baseline conversion

22. Step4: Enhanced Targeting and Event
Monitoring
eToro Landing page sample
Step4
+ 30%
Conversion Graph
Baseline conversion

23. Affiliate Video Solution

24. Affiliate Video Solution
High-Level Benefits
•Increase click-through, drive more traffic, higher conversion and more revenue for affiliates
•Differentiate offering to recruit more affiliates with effective and interactive video campaigns
•Ensure delivery of optimal video content on the affiliate site

25. Optimization Process
Affiliate video solution
Actions
Step1: Step2: Step3:
Affiliate Data Analysis Video Ad Generation Distribution and Analysis
• Data collection on affiliates and according to benchmarks • Customize videos ads per affiliate
analysis • Comparing affiliate data to program / network
• Integration of Eyeview’s code in Eyeview’s Benchmarks • Monitor engagement, click through
advertiser’s website • Generating multiple video ads and conversion data
• Optimization for click through and
conversion (optional)
Customer • Javascript integration
Requirements • Upload Video ad to
• Brand guidelines
• Video ads approval program/network
• Affiliate guidelines
• Affiliate restriction (black list)
• Creative assets
Eyeview
• Video response report
Deliverables • Initial data collection report • Video ads delivery
• Affiliate ROI reports
Time 1 week 6-8 weeks Ongoing

26. Analytics and Reports
Affiliate Video solution
Initial data collection reports:
General analytics, time-on-site, time-on-
page, keyword analysis, referred traffic
analysis, and under/over performing
segments.
Video response reports:
A report that summarizes all the
information collected on the visitor’s
engagement with the video solution.
Affiliate ROI reports :
A business oriented report which will
clearly quantify the solution’s ROI.

27. eToro Affiliate Video Solution
“EyeView’s affiliate video solution is now live on hundreds of our
affiliates sites, increasing their click throughs, driving more traffic and
ultimately increasing everyone’s revenue”
Ron Brightman, VP marketing, eToro

28. Email Video Solution

29. Email Video Solution
High-Level Benefits
•Attractive email campaigns with higher click-through rates
•Increase the conversion of email landing pages with targeted and optimized video
•Brand building and increased customer retention with innovative marketing tools

30. Media Campaign
Video Solution

31. Media Campaign Video Solution
High-Level Benefits
•Higher click-through rates
•Increase conversion through targeted and optimized video
•Brand building with innovative video campaigns
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32. Thank you
To know more about EyeView in France,
please contact Frederic Engel :
+33 (0)6 13 42 38 98
market.engel@free.fr
32