Today in retail, financial services, media, telecommunications and a host of other industries, more and more business is transacted through consumer web sites and mobile applications. With new channels creating spikes in traffic, highly complex system architectures, and internet-savvy customers, websites and web applications must be tested at scale to maximize business results and avoid a catastrophic crash. However, whether due to time or cost or other reasons, upwards of 90 percent of web applications are not fully tested before launching. If testing is done, many times it's with a small percent of expected traffic, which is then extrapolated for an estimation of performance. Cloud computing is changing the game for testing web applications. Cloud testing enables, for the first time, performance testing that complements the lab and accounts for the conditions in a production environment, such as traffic spikes, network latency, firewalls, and other factors. And it can be done far more affordably than traditional testing methods, as part of agile development cycles, and without an army of highly skilled performance engineers.

1. The Cloud
A game changer for web performance testing
Fred Beringer – VP Business Development Europe – SOASTA
DATACENTRES 2011 - Nice

2. PERFORMANCE
matters more than ever before

3. #1
highly viral
Social media is
and drives massive amount of
traffic.

4. 500 million active users
spending 700 billion minutes per month

5. 13 million hours uploaded in 2010
2 billion video viewed per day

6. 106 million accounts
10 billion tweets in 2010

7. Your new marketing mix

8. #2
Web Architecture is complex

9. Inside and outside the firewall
Analytics
Switch
Ad Server
Databases
Search
Session Info CDN Content
CMS Content
Shopping Cart Media Server
Application servers
Load balancers
Payment Server

10. #3
Content is king

11. 1980

12. 1992

13. 1996

14. 2011

15. #4
Access devices explosion

16. Different performance on
each device

17. #5
HIGHER EXPECTACTIONS

18. 39% of consumers say speed is more
important than functionality
Source: Forrester Research

19. 47% Expect a web page to load in
two seconds or less
Source: Forrester Research

20. Will abandon a web page if it
40% takes more than three seconds
to load
Source: Forrester Research

21. #6
Low performance and unreliability brings
MASSIVE BUSINESS IMPACT

22. PayPal down 45 minutes in 2009
$45 Millions lost revenue

23. Amazon loses 1% of their sales for
each 100ms of latency

24. Google loses 20% of search traffic
every 500ms of additional latency

27. 60%
of companies admit that they do not have
any performance management processes
in place or what they have is ineffective.
DynaTrace study- 2009

28. Of companies having
performance management
50% processes admit that they
are doing it only in reactive
way when problem occurs.
DynaTrace study- 2009

29. 50%
of application problems are found in production –
when those problems have impacted end users and
are most expensive to resolve.
DynaTrace study- 2009

30. What is required today to
test effectively
performance of web
applications?

31. #1
SCALE

32. #2
Real time analysis
of performance data

33. #3
SPEED

34. AFFORDABILITY #4

35. Ready for some pain?

36. Traditional Performance Testing
doesn’t work anymore

37. 2006

38. PERFORMANCE TESTING
REVOLUTION

39. Cloud Testing
The massive resources of the cloud have changed the
game for performance testing. Cloud Testing enables
organizations to test their consumer facing Web and
mobile applications fast, affordably and at scale.
There’s now no excuse for the type of Web site disasters
we’ve seen in the past that cost businesses millions in
revenues and perhaps more in reputation.
Tom Lounibos
CEO SOASTA

40. What does it bring us?

41. #1
Affordable platform for infinite load

42. Billions possible points of failure
The new testing challenge

43. #2
Real-time analysis brings wisdom

44. #3
Global and realistic traffic

45. #4
Where is the needle?

46. In your code

47. In your infrastructure

48. Outside your firewall

49. Fit for an #5
AGILE WORLD

50. Real-time collaboration

53. Continuous performance testing

54. Cloud Testing helps companies

55. Cloud Testing helps American Girls

56. Cloud Testing helps tax payers

57. Cloud Testing helps phone lovers

58. Let’s see how this website performs!

59. The Cloud
A game changer for web performance testing
twitter.com/fredberinger
fberinger@soasta.com
http://www.fredberinger.com
info@soasta.com
http://www.soasta.com

60. Photos Credits:
Slide 2: http://www.sxc.hu/photo/1219246
Slide 18, 19, 20: http://www.sxc.hu/photo/1267744
Slide 21: http://www.sxc.hu/photo/1181194
Slide 22,23,24: http://www.sxc.hu/photo/396185
Slide 25: http://www.flickr.com/photos/tsoumplekas/4495778365/
Slide 32: http://www.sxc.hu/photo/1160562
Slide 34: http://www.sxc.hu/photo/1331143
Slide 46: http://www.sxc.hu/photo/995000
Slide 48: http://www.sxc.hu/photo/560250
Slide 54: http://www.sxc.hu/photo/561622