Yu-Hsiang Chen ADV420 Final Presentation: Toyota

1. Yu-Hsiang Chen

2.  Founded in 1937
 World largest auto
manufacturer
 “Reliable”, “Comfortable”
and “Affordable”

3.  Hybrid technology
 Fuel Efficiency and
Eco-Friendly
 Rebuild brand
image
 Increase sales

4.  Social Media &
Social Networking Sites
 Search Engine Marketing (SEM) &
Search Engine Optimization (SEO) Tools

5. 624,000 “Likes”
67,900 Followers
14,000 in their Circle

6.  Online commercial or video
 Focus more on hybrid technology
 Interact with customers online

7.  Reach more customers and buyers directly
 Google Advertisement & Tools

8.  US Top 3 Online  Additional Contents
Auto Retailer: Need:
• eBay Motors • Banners
• Autotrader.com • In-page advertisements
• Cars.com • Links

9.  Increase 23.5% annual sales of hybrid car in
the US
• From around 200,000 units to 250,000 units.
• Bring the sales number of Toyota Prius back to the
year of 2007: A total of around 180,000 sales.

10.  Google: 50%  Social Media &
Social Networking:
ALL YEAR
 Other Sources: 50%
 SEM & SEO:
September-April
 Other Websites:
September-April
◦ The timelines are based on
tax return season and
vehicle purchasing for winter