4. Why?
• Start-Ups love to talk about linkbuilding.
• “How should we do linkbuilding?”
• or “We are doing linkbuilding already!”
Technol
ogy
ContentLinks
5. Axiom
• For SEO success
• a.k.a. long term sustainable and growing
organic unbranded traffic via search engines
(a.k.a. google)
• you need links.
6. but
• not a kilo, liter, or another total number
17. Do they work?....
• Yes
• They tell you about the link you told your
mother about.
• And they can tell the difference
between this and that
• with a 50% accuracy!
18. But
• There will always be reason not do
something!
• And you still need healthy growth of links
over time for SEO success.
20. After
• The product is ready.
• And you have identified an audience.
• And the audience really exists.
• And the audience uses search in the way you
think they use search.
• And you have a webproperty with targeted
landingpages that host unique content or a
unique collection of content.
• And the site and its pages are damn fast.
37. Create value out of the
building-part of
linkbuilding
75%+ of the value
must go there
38. • PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Linkbuilding done right is a huge competitive
advantage!
40. • PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Linkbuilding done right is a huge competitive
advantage!
41. Franz Enzenhofer
• The SEO agency with the goal to make
ourself - and any other SEO agency -
redundant.
• team@f19n.com
• Questions?