The document discusses how to create and promote infographics for schools through social media. It begins with explaining what infographics are and why they are useful communication tools. Specifically, infographics can improve cognition by presenting complex information visually. The document then provides examples of effective infographics and tips for schools to create their own infographics, including following data, knowing the target audience, choosing design platforms, and telling a story with the visuals. The overall message is that infographics are an engaging way for schools to share information through social media channels.
How to Create an Awesome Infographic for your School
1. 10/3/13
Frank
Barry
|
@franswaa
1
HOW
TO
CREATE
AN
INFOGRAPHIC
FOR
YOUR
SCHOOL
AND
PROMOTE
IT
THROUGH
SOCIAL
CHANNELS
Frank
Barry,
Blackbaud
@franswaa
|
#bbconGraphics
2. 10/3/13
Frank
Barry
|
@franswaa
2
10/3/13
Frank
Barry
|
@franswaa
2
Agenda
• Why?
• Examples
• Crea8on
• Marke8ng
and
Promo8on
• Resources
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Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
|
@franswaa
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4. 10/3/13
Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
|
@franswaa
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What’s
an
Infographic?
Informa8on
graphics
or
infographics
are
graphic
visual
representaTons
of
informaTon,
data
or
knowledge
intended
to
present
complex
informa8on
quickly
and
clearly.
They
can
improve
cogniTon
by
u8lizing
graphics
to
enhance
the
human
visual
system’s
ability
to
see
paKerns
and
trends.
The
process
of
crea8ng
infographics
can
be
referred
to
as
data
visualizaTon,
informa8on
design,
or
informa8on
architecture.
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Frank
Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Why
Infographics?
It
only
takes
us
150ms
for
a
symbol
to
be
processed
+
100ms
to
aKach
a
meaning
to
it.
VS.
hKp://neomam.com/interac8ve/13reasons/
8. 10/3/13
Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
|
@franswaa
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Why
Infographics?
A
study
conducted
at
the
Wharton
School
of
Business
found
that:
50%
of
the
audience
were
persuaded
by
a
purely
verbal
presenta8on.
67%
of
the
audience
were
persuaded
by
the
verbal
presenta8on
that
had
accompanying
visuals.
hKp://neomam.com/interac8ve/13reasons/
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Frank
Barry
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@franswaa
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Barry
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@franswaa
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Why
Infographics?
People
remember
…
hKp://neomam.com/interac8ve/13reasons/
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Frank
Barry
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@franswaa
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Frank
Barry
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@franswaa
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Why
Infographics?
hKp://bit.ly/1fOlasO
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Barry
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@franswaa
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Barry
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@franswaa
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How
Teachers
Rank
Top
Trends
hKp://bit.ly/18tcdBS
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Frank
Barry
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@franswaa
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Frank
Barry
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@franswaa
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Mobile
in
K-‐12
Schools
hKp://bit.ly/19Lz88G
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Frank
Barry
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@franswaa
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Barry
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@franswaa
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STEM
Learning
Research
hKp://bit.ly/14NEf9Z
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Barry
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@franswaa
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Barry
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@franswaa
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STEM
Learning
Research
hKp://bit.ly/196qYXD
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Barry
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@franswaa
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Barry
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@franswaa
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STEM
Learning
Research
hKp://bit.ly/196qYXD
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Barry
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@franswaa
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Barry
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@franswaa
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hKp://bit.ly/18t9gRT
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Barry
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@franswaa
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Barry
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@franswaa
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World’s
Most
Educated
Countries
hKp://bit.ly/1bgQ8KN
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Barry
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@franswaa
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Barry
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@franswaa
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Myths
of
Online
Learning
hKp://bit.ly/1dNBzf6
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Frank
Barry
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@franswaa
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Your
Turn
Let’s
come
up
with
some
ideas
for
infographics
in
K-‐12.
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Frank
Barry
|
@franswaa
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7
Tips
for
CreaTng
Great
Infographics
You
won’t
be
an
expert,
but
at
least
you’ll
understand
how
to
get
started.
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Frank
Barry
|
@franswaa
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Frank
Barry
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@franswaa
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Follow
the
Data
You
can
be
the
creator
of
the
informa8on
source,
data,
etc
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Barry
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@franswaa
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Barry
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@franswaa
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Follow
the
Data
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Frank
Barry
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@franswaa
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Frank
Barry
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@franswaa
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Know
Your
Audience
Parent
Teacher
Staff
Alumni
Prospec8ve
Parents
Board
Member
Students
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Barry
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@franswaa
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Barry
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@franswaa
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Decide
on
the
Plaborm(s)
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Barry
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@franswaa
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Barry
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@franswaa
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Crae
Your
Story
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Frank
Barry
|
@franswaa
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Barry
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@franswaa
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Keep
it
Simple
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Barry
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@franswaa
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Barry
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@franswaa
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Show,
Don’t
Tell
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Barry
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@franswaa
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Barry
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@franswaa
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Facilitate
Sharing
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Barry
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@franswaa
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Your
Turn
Who
has
worked
on
an
infographic
project
before?
What
did
you
learn?
31. 10/3/13
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Barry
|
@franswaa
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8
Tips
for
EffecTvely
PromoTng
Your
Infographic
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Frank
Barry
|
@franswaa
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Frank
Barry
|
@franswaa
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Have
a
Clear
Call
to
AcTon
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Frank
Barry
|
@franswaa
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Frank
Barry
|
@franswaa
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Have
a
Clear
Call
to
AcTon
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Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
|
@franswaa
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Create
a
Landing
Page
and
Publish
it
on
Your
Website
hKp://www.charitywater.org/projects/completed-‐projects/
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Barry
|
@franswaa
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Barry
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@franswaa
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Include
Social
Sharing
36. 10/3/13
Frank
Barry
|
@franswaa
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Frank
Barry
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@franswaa
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Include
Embed
Code
hKp://www.npengage.com/online-‐fundraising/know-‐donors-‐birthdays/
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Frank
Barry
|
@franswaa
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Frank
Barry
|
@franswaa
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Include
Embed
Code
hKp://www.siegemedia.com/embed-‐code-‐generator
hKp://blog.hubspot.com/how-‐to-‐create-‐embed-‐codes-‐generator-‐infographic-‐content-‐ht
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Barry
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@franswaa
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Barry
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@franswaa
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Send
it
to
Your
List
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Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Barry
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@franswaa
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Blog,
Tweet,
Like
and
Share
41. 10/3/13
Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
|
@franswaa
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Print
It
42. 10/3/13
Frank
Barry
|
@franswaa
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Frank
Barry
|
@franswaa
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OpTmize
for
SEO
• Descrip8ve
Title
(using
keywords)
• Useful
meta
data
– Keywords
– Descrip8on
• One
page
text
describing
the
informa8on
• Include
G+
• Link
from
home
page,
blog,
social
accounts
44. 10/3/13
Frank
Barry
|
@franswaa
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10/3/13
Frank
Barry
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@franswaa
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Infographic
CreaTon
Resources
• Research
-‐
hKp://neomam.com/interac8ve/13reasons/
• PowerPoint
Template
-‐
hKp://offers.hubspot.com/how-‐to-‐easily-‐create-‐five-‐fabulous-‐
infographics-‐in-‐powerpoint
• Free
Infographic
Creator
-‐
hKp://piktochart.com/
and
training
on
how
to
use
it
-‐
hKp://www.edudemic.com/make-‐infographic-‐infographic/
• 100+
resources
-‐
hKp://dailytekk.com/2012/02/27/over-‐100-‐incredible-‐infographic-‐tools-‐
and-‐resources/
• Nonprofit
Infographics
-‐
hKp://www.pinterest.com/kanter/nonprofit-‐infographics/