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The Changing Face of Communications: Leveraging Social Media

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Fran Stephenson

The document discusses the changing landscape of communications and the rise of social media. It provides examples of social media tools and argues that joining online conversations builds trust and can be tied to measurable business objectives. The document also summarizes a case study where a theme park used social media for a new ride opening, measuring success through increased online discussion and positive exit surveys. It advocates adapting to integrate social media for business objectives, customer relationships, and two-way communication.

TecnologiaNegócios
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The Changing Face of Communications Fran Stephenson Director of Communications
Food for Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food for Thought ,[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Communications? ,[object Object],[object Object],[object Object]
Why We Got Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Point
The Challenge ,[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Measuring Success ,[object Object],[object Object],[object Object],[object Object]
Re-Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
What’s New ,[object Object],[object Object],[object Object],[object Object]
What is the Future of Social Media? ,[object Object],[object Object],[object Object],[object Object]
The Groundswell ,[object Object],[object Object],[object Object]
Effective Public Relations Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using the Groundswell Metrics For Planning Phase ,[object Object],[object Object],[object Object],[object Object]
Our People are in the Groundswell ,[object Object],[object Object],[object Object]
We Have Sound Objectives…. ,[object Object],[object Object],[object Object]
…And we have a Strategy ,[object Object],[object Object]
This helped us to select the Technology ,[object Object],[object Object],[object Object]
The Future of Social Media ,[object Object],[object Object],[object Object],[object Object]
The Future of Social Media ,[object Object],[object Object],[object Object],[object Object]
Challenges for Schools ,[object Object],[object Object],[object Object],[object Object]
Where to start…..? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where to start? ,[object Object],[object Object],[object Object]
Things to Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with Me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with the Presentation ,[object Object]
[object Object]

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