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Euro Grass International Corporate Style Approach 2   Applepie online and offline communication 2008©




                             Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Corporate style fase 2
   Eurograss has chosen Applepie for the second fase in the overall corporate design of Euro Grass. The main question to Applepie was to put a more
   recognisable element, a reconisable background in the three levels of communication (corporate, product and action).
   In this presentation you will see we have tried to make the branding rules more strict so it will be easier to use for other agencies.
   In the corporate style we only make use of the ‘swoosh’ and the blue green background color. In the product level we will use the swoosh together with
   product photo’s and in the action level we ad the distinctive action colors to it.

   We think in this way Euo Grass wil have a recognisable style troughout all levels of communications.




Introduction                                                                                       Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Original Logo




  Original logo
  without cloaver




  Proposed
  restyle           EURO GRASS     Leading in grass management.

From Progressive to Conservative                 Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
EURO GRASS                        Leading in grass management.
                    Payoff




        EURO GRASS
                 Leading in grass management.
                                                EURO GRASS       Leading in grass management.




Progressive Corporate Approach                     Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
EURO GRASS                                                   Leading in grass management.
    Black & White                                                               Never used on a colored background



                                                                                              EURO GRASS
      EURO GRASS          Leading in grass management.
                                                                       EURO GRASS                              Leading in grass management.



                                                                                              Leading in grass management.




                                                                         Or black
                                                                                             EURO GRASS       Leading in grass management.




    For large use (minimum 5 cm)                                           For smaller use (minimum 3 cm max. 5 cm)



   EURO GRASS       Leading in grass management.


               5cm EURO GRASS     Leading in grass management.
                                                                        5cm EURO GRASS                          3cm        EURO GRASS
                                                                                                                                Leading in grassmanagement.
                                                                               Leading in grassmanagement.




Progressive Corporate Approach                                                          Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Quick Brown Fox 1234                                                                                                                                                   Headlines
                                                                                                                                                                        Alwyn


 The Quick brown fox jumps over the lazy dog 123456789
                                                                                                                                                                                               Modern, friendly
                                                                                                                                                                                               with a good reada-
                                                                                                                                                                                               bility, plus a very

 The Quick brown fox jumps over the lazy dog 123456789                                                                                                                                         good match with
                                                                                                                                                                                               systemfont

 The Quick brown fox jumps over the lazy dog 123456789
                                                                                                                                                                                               Verdana




 The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps
 over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick            Plain text:
 brown fox jumps over the laz brohe Quick ber the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dog                        Syntax


 The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox
 jumps over the lazy dogThe Quick brown fox jumps over the lazy dog




 The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown                       Fitting
 fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the                    Systemfont:
 lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick
 brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dog                                                                                           Verdana




Typography                                                                                                                   Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
1 Primary colors
                                                                                                         - for logo use

                                                                                                         - Corporate colors

                                                                                                         - Large color surfaces




2 Secondary colors (for use with corporate and product items, actions and statistics)
                                                                                                         - scheme colors
                                                                                                         - small texts
                                                                                                         - statistic graphics




Colors                                                                                  Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Style proposal: Small Focus sharpness




Photography Style Moodboard             Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
1                       Corporate level - Photos should contain the research and knowledge of Euro Grass.



                                                     ...mag ik een suggestie
                                                       doen voor de lunch ?

                                                                                           ...kan dat dan?
                                                                                                        ht
                                                                                                    luc
                                                                                                de n!
                                                                                           u i t lle
                                                            die                        die n va
                                                         et                      ...is ome
                                                       do r?
                                                   at l hie
                                                  w aa                                k
                                                  lini




                        2    Product level - Always stick to the product with this level
we Grassrevolutie in Nederland


                                                                                        ‘t graszaadmengsel
                                                                                                van de heer
                                                                                                    Janssen!




                                                                                         3                       Action level - The image will be determined depending on the action

                                                                                                                                                                        ...mag ik een suggestie
                                                                                                           t   ion                                                        doen voor de lunch ?
                                                                                                   v   olu
                                                                                              nE
                                                                                         ee
                                                                                      Gr                                                                                                            ...kan dat dan?
                                                                                the
                                                                      J   oin




                                                                                      Join the Green Evolution
                                        t   ion
                                v   olu
                           nE
                      ee
                   Gr
             the
   Jo
        in
                                                                                                                                         de nieuwe Grassrevolutie in Nederland
         Photography content                                                                                                                 Join the Green Evolution                                        Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©


                                                                                                                                                                                                  ‘t graszaadmengsel
                                                                                                                                                                                                          van de heer
Fresh
                 Green Grass Photo
                 for background




                                                                                                             Grass element
                                                                                                             for use in print other
                                                                                                             than correspondense




                                          Part of the graselement
                                          will be a style element
                                          in the overall design
                       Elements in logo   Fresh, Green and
                                          Appealing



                                                                    For use in
                                                                    correspondense
                                                                    and pagemarkers




Style Elements                                                      Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
0 degrees               10 degrees                                          20 degrees


                 For other than
                 correspondence allways
                 use the same graphical
                 element.

                 Variations in use:
                 rotate 10 degrees for
                 more flexibility




Style Elements                              Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
EURO GRASS Leading in grassmanagement.
                                                                      Postbus 26, 6590 AA Gennep



                                                                                                                                                EURO GRASS Leading in grassmanagement.
                                                                                                                                                                    Postbus 26, 6590 AA Gennep




                                                                                                                                                                                       EURO GRASS
                                                  EURO GRASS                                                                                                                                      Leading in grassmanagement.

  EURO GRASS
    Leading in grassmanagement.
                                                             Leading in grassmanagement.                                                                                                                   Postbus 26, 6590 AA Gennep

                                                                      Postbus 26, 6590 AA Gennep



                                                                                                                                                EURO GRASS Leading in grassmanagement.
                                                                                                                                                                    Postbus 26, 6590 AA Gennep




                                                                                                                                                                                       EURO GRASS Leading in grassmanagement.
                                                                                                                                                                                                           Postbus 26, 6590 AA Gennep




                                          EURO GRASS
                                                 Leading in grassmanagement.
                                                                                                   EURO GRASS
                                                                                                          Leading in grassmanagement.


                                       For correspondence use the swoosh
                                       on the end of the page.
                                                                                                                                        EURO GRASS
                                                                                                                                               Leading in grassmanagement.
                                                                                                                                                                                                     EURO GRASS  Leading in grassmanagement.
                                          Drs. S.D.G. Siegmundsen                                  Drs. S.D.G. Siegmundsen
                                       Corporate general rule:
                                          Director General Affairs                                 Director General Affairs


                                       only use the swoosh.
                                                         Euro Grass B.V.,                                         Euro Grass B.V.,
                                                         Postbus 26
                                                         6590 AA Gennep
                                                                                                                  Postbus 26
                                                                                                                  6590 AA Gennep
                                                                                                                                                                               EURO GRASS
                                                                                                                                                                                      Leading in grassmanagement.
                                                                                                                                                                                                                                               EURO GRASS
                                                                                                                                                                                                                                                      Leading in grassmanagement.
                                                         t 0485 - 550610                                          t 0485 - 550610
                                                                                                                                        Drs. S.D.G. Siegmundsen                                       Drs. S.D.G. Siegmundsen
                                                                                                                                        Director General Affairs                                      Director General Affairs
                                                         f 0485 - 550611                                          f 0485 - 550611
                                                         e info@eurograss.nl                                      e info@eurograss.nl                  Euro Grass B.V.,                                                Euro Grass B.V.,
                                                         I www.eurograss.nl                                       I www.eurograss.nl                   Postbus 26                                                      Postbus 26
                                                                                                                                                       6590 AA Gennep                                                  6590 AA Gennep
          Euro Grass B.V.,                                                                                                                             t 0485 - 550610         Drs. S.D.G. Siegmundsen t 0485 - 550610                         Drs. S.D.G. Siegmundsen
                                                                                                                                                       f 0485 - 550611         Director General Affairs                f 0485 - 550611         Director General Affairs
          Postbus 26, 6590 AA Gennep
          t 0485 - 550610                                                                                                                              e info@eurograss.nl                                             e info@eurograss.nl
                                                                                                                                                                                              Euro Grass B.V.,                                                Euro Grass B.V.,
          t 0485 - 550611                                                                                                                              I www.eurograss.nl                                              I www.eurograss.nl
                                                                                                                                                                                              Postbus 26                                                      Postbus 26
          e info@eurograss.nl
                                                                                                                                                                                              6590 AA Gennep                                                  6590 AA Gennep
          I www.eurograss.nl
                                                                                                                                                                                              t 0485 - 550610                                                 t 0485 - 550610
          KVK nr.: 1234567890
                                                                                                                                                                                              f 0485 - 550611                                                 f 0485 - 550611
          BTW nr.: 1234566789
                                                                                                                                                                                              e info@eurograss.nl                                             e info@eurograss.nl
                                                                                                                                                                                              I www.eurograss.nl                                              I www.eurograss.nl




                                                                                                                                                                                                                      1 Corporate level
New Corporate look                                                                        Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Highth of the first e of the logo          Width of the complete logo 5cm
                                                                                                                                                 EURO GRASSLeading in grassmanagement.
                                                                                                                                                                    Postbus 26, 6590 AA Gennep




   EURO GRASS                                                                         EURO GRASS Leading in grassmanagement.
          Leading in grassmanagement.
                                                                                                          Postbus 26, 6590 AA Gennep




                                                                                                                                                 EURO GRASSLeading in grassmanagement.
                                                                                                                                                                    Postbus 26, 6590 AA Gennep




                                                                                      EURO GRASS Leading in grassmanagement.
                                                                                                          Postbus 26, 6590 AA Gennep




                                                                                                                                        EURO GRASS
                                                                                                                                                Leading in grassmanagement.
                                                                                                                                                                                                 EURO GRASS
                                                                                                                                                                                                        Leading in grassmanagement.




                                                                              EURO GRASS
                                                                                     Leading in grassmanagement.
                                                                                                                                       EURO Siegmundsen
                                                                                                                                        Drs. S.D.G. GRASS
                                                                                                                                              Leading in grassmanagement.
                                                                                                                                                                                                 Drs. S.D.G. Siegmundsen
                                                                                                                                        Director General Affairs                                 Director General Affairs


                                                                                                                                                       Euro Grass B.V.,                                         Euro Grass B.V.,
                                                                                                                                                       Postbus 26                                               Postbus 26
                Euro Grass B.V.,
                                                                                                                                                       6590 AA Gennep                                           6590 AA Gennep
                Postbus 26, 6590 AA Gennep
                                                                                                                                                       t 0485 - 550610                                          t 0485 - 550610
                t 0485 - 550610
                                                                              Drs. S.D.G. Siegmundsen                                  Drs. S.D.G. Siegmundsen
                                                                                                                                                   f 0485 - 550611                                              f 0485 - 550611
                t 0485 - 550611                                               Director General Affairs                                 Director General Affairs
                                                                                                                                                        e info@eurograss.nl                                     e info@eurograss.nl
                e info@eurograss.nl
                                                                                                                                                       I www.eurograss.nl                                       I www.eurograss.nl
                I www.eurograss.nl                                                           Euro Grass B.V.,                                        Euro Grass B.V.,
                KVK nr.: 1234567890                                                          Postbus 26                                              Postbus 26
                BTW nr.: 1234566789                                                          6590 AA Gennep                                          6590 AA Gennep
                                                                                             t 0485 - 550610                                         t 0485 - 550610
                                                                                             f 0485 - 550611                                         f 0485 - 550611
                                                                                             e info@eurograss.nl                                     e info@eurograss.nl
                                                                                             I www.eurograss.nl                                      I www.eurograss.nl




                                                                                                                                                                                                                                      1 Corporate level
Rules of corporate correspondence                                                                                             Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
EURO GRASS
                                                Leading in grass management.




                                       Corporate general rule on brochures: only use the swoosh and
   Corporate Profile                   use the primare Euro Grass blue green.




   EURO GRASS
     Leading in grass management.




                                                                                                                                  1 Corporate level
First sketches of corporate brochure                       Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Leading in Breeding

              A brief overview of Eurograss Olore feummol oborer ilisism olortis nulput aut am,

              quat. Quis nis nulla facilis modolendio odolor in ullumsandip eu feum diametue

              tet et, consecte magniamet, quat, commy nibh elessim zzrit autet veniam, sed

              delenit, corem enisl do consequam ver sendrGait augue vulput vulput iriusto delit

              vel ulputem ver sum velendit praessit, volorpe rciliquat dolore conulluptat venim

              nos alisit wiscipsum quat alisl utpation esed tet augue exercillutem adiat velit do

              enis eu feu feugait lut vulla faci exerat vulput nulla f




              acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin ver-

              aestincil ipit luptat digna core del ullum quate con hendignis num verit, quatum

              zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto odio endre dolo-

              rem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam,

              quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adion-

              senim init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt

              adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin veraestincil ipit

              luptat digna core del ullum quate con hendignis num verit, quatum zzrilis am quat,

              velismodip eraesto conseniat lan hendiam iusto odio endre dolorem adit irilissis

              niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, quipit praessi

              tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim init alit

              loboreet dui bla feuguero odiam, quis num augait ex eu feu




 2   Introduction                                                                                      EURO GRASS
                                                                                                         Leading in grass management.   3



                                                                                                                                                                                                                                               Si melioria dies ecor eet emergo

                                                                                                                                                                                                                                               Olore feummol oborer ilisism olortis nulput aut am, quat. Quis nis nulla facilis

                                                                                                                                                                                                                                               modolendio odolor in ullumsandip eu feum diametue tet et, consecte magnia-

                                                                                                                                                                                                                                               met, quat, commy nibh elessim zzrit autet veniam, sed delenit, corem enisl do

                                                                                                                                                                                                                                               consequam ver sendrGait augue vulput vulput iriusto delit vel ulputem ver sum

                                                                                                                                                                                                                                               velendit praessit, volorpe rciliquat dolore conulluptat venim nos alisit wiscipsum

                                                                                                                                                                                                                                               quat alisl utpation esed tet augue exercillutem adiat velit do enis eu feu feugait

                                                                                                                                                                                                                                               lut vulla faci exerat vulput nulla f




                                                                                                                                                                                                                                               acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin

                                                                                                                                                                                                                                               veraestiodip eraesto conseniat lan hendiam iusto odio endre dolorem adit irilissis

                                                                                                                                                                                                                                               niat wis adiat. Deraesto conseniat lan hendiam iusto odio endre dolorem adit

                                                                                                                                                                                                                                               irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, quipit



                                                                                                                                                         Recreation Grass
                                                                                                                                                                                                                                               praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim

                                                                                                                                                                                                                                               init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip

                                                                                                                                                                                                                                               estrud dolor illans adiat. Duiscilisi exerilla augue faccummolore magniam, quipit

                                                                                                                                                                                                                                               praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim
                                                                                                                                                         A brief overview of Eurograss Olore feummol oborer ilisism olortis nulput aut am,
                                                                                                                                                                                                                                               init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip
                                                                                                                                                         quat. Quis nis nulla facilis modolendio odolor in ullumsandip eu feum diametue
                                                                                                                                                                                                                                               estrud dolor illans adiat. Duiscilisi exerilla augue faccummolore magniam, quipit
                                                                                                                                                         tet et, consecte magniamet, quat, commy nibh elessim zzrit autet veniam, sed
                                                                                                                                                                                                                                               praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim
                                                                                                                                                         delenit, corem enisl do consequam ver sendrGait augue vulput vulput iriusto delit
                                                                                                                                                                                                                                               init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip
                                                                                                                                                         vel ulputem ver sum velendit praessit, volorpe rciliquat dolore conulluptat venim
                                                                                                                                                                                                                                               estrud dolor illan
                                                                                                                                                         nos alisit wiscipsum quat alisl utpation esed tet augue exercillutem adiat velit do

                                                                                                                                                         enis eu feu feugait lut vulla faci exerat vulput nulla f


                                                                                                                                                                                                                                               A brief overview of Eurograss
                                                                                                                                                         acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin ver-
                                                                                                                                                                                                                                               verit, quatum zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto
                                                                                                                                                         aestincil ipit luptat digna core del ullum quate con hendignis num verit, quatum
                                                                                                                                                                                                                                               odio endre dolorem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccum-
                                                                                                                                                         zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto odio endre dolo-
                                                                                                                                                                                                                                               molore magniam, quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis
                                                                                                                                                         rem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam,
                                                                                                                                                                                                                                               adio exer sit adionsenim init alit loboreet dui bla feuguero odiam, quis num augait
                                                                                                                                                         quipit praessi tat, vulla feugiat lute magnim ip eugueww
                                                                                                                                                                                                                                               ex eu feu




                                                                                                                                            2   Grass types                                                                                                                                                                          EURO GRASS
                                                                                                                                                                                                                                                                                                                                       Leading in grass management.   3




                                                                                                                                                                                                                                                                                                                1 Corporate level
First sketches of corporate brochure                                                                                                                                     Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Vanwege verschuivingen in onze organisatie en uitbreiding van ons marktaandeel
                                        met name in de recreatiegrassen, zoeken wij een



                                        Verkoper(ster)
                                        productmanager recreatiegrassen
                                        Euro Grass B.V. is één van de voor-             Onze afdeling verkoop Nederland is verant-        • Een landbouwkundige achtergrond heeft
                                                                                        woordelijk voor de verkoop van en advisering      • Een enthousiaste persoonlijkheid is, die
                                        aanstaande veredelaars in land-
                                                                                        over onze graszaden en andere producten            bezielend kan werken met onze klanten
                                        bouwgewassen in Europa. Euro Grass              in de Nederlandse markt. Het huidige team         • Innoverend is in het denken over produc-
                                        ontwikkelt nieuwe rassen in grassen,            bestaat uit twee salesmanagers, twee free-         ten en hun toepassingen
                                                                                        lance graslandadviseurs en administratieve        • Bij voorkeur een H.A.S. opleiding heeft of
                                        vermenigvuldigt het zaad ervan,
                                                                                        ondersteuning op de verkoop binnendienst.          gelijkwaardige ervaring
                                        verwerkt dat zaad in Ven-Zelderheide            Daar één van de salesmanagers naast               • Ervaring in grassen of de markt van recrea-
                                        en verkoopt het in Nederland en op              het actieve verkoopwerk in de markt ook            tiegrassen is natuurlijk een extra pre
                                                                                        marketingmanager NL wordt en het werk
                                        internationale markten. Sinds 1 janu-
                                                                                        zich gelukkig uitbreidt door vergroting           Wij hanteren een eigen CAO, die veel ver-
                                        ari 2003 maakt Euro Grass (toen nog             van ons marktaandeel en het aangaan van           wantschap vertoont met de landbouw-CAO-
                                        Zelder geheten) deel uit van een inter-         allerlei nieuwe initiatieven hebben we een        open-teelten. Beloning in deze functie is
                                                                                        nieuwe collega nodig, die zich met name           sterk afhankelijk van leeftijd en ervaring, een
                                        nationaal samenwerkingsverband met
                                                                                        richt op het segment van de recreatiegras-        auto van de zaak, laptop en mobiele telefoon
                                        DSV-Saaten in Duitsland en Hunsballe            sen. Naast verkoopactiviteiten verwachten         zijn standaard.
                                        in Denemarken. Euro Grass opereert              wij van deze collega een actieve inbreng in
                                                                                        de product-ontwikkeling, in de productmar-        Sollicitaties kunt u richten aan:
                                        vanuit het Landgoed Zelder in Ven-
                                                                                        keting en in de advisering aan onze klanten       Euro Grass B.V., Postbus 26, 6590 AA Gennep
                                        Zelderheide, een unieke plek om te              over het juiste gebruik en de juiste teeltwijze   ten name van dhr. H. Spijkerboer, directeur of
                                        werken. Met 47 medewerkers en een               van recreatiegrassen. Daarbij wordt u ook         via mail aan helmig.spijkerboer@Euro Grass.
                                                                                        gesteund door alle praktijkervaring, die wij al   com.
                                        informele organisatie met korte lijnen
                                                                                        binnen het bedrijf hebben opgebouwd. Wij          Voor nadere informatie kunt u terecht bij
                                        is Euro Grass nog één van die bedrijven,        verwachten van een geschikte kandidaat dat        onze salesmanager René Verhoeven
                                        waar je je echt thuis kunt voelen.              hij of zij:                                       telefoon 0485-550 619 of 06-54 251 831




     EURO GRASS
         Leading in grass management.
                                        EURO GRASS       Leading in grass management.
                                                                                        Euro Grass B.V., Postbus 26, 6590 AA Gennep
                                                                                        Tel.: 0485 - 550610, www.eurograss.nl, info@eurograss.nl




                                                                                                                                                                                                                     1 Corporate level
Example of staff advertisement                                                                                                                Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Because the swoosh will
   be very prominent it will
   be adviseable for the
   future to alter the bag
   packages ass well.           EURO GRASS        Leading in grass management.




                               www.eurograss.nl




                                                                                                                                                            2 Product level
Product bags in restyled notable differences                                     Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
For product level
  photography can be used
  together with the swoosh.                                                                               ENGLISH HEMPNETTLE GRASS MID TIME                                                            Drogestofopbrengst in
                                                                                    Voorjaar 2009
                                                                                                          OVERSHOOTING                                                                                  verhoudingsgetallen

                                                                            Maai- en




                                                                                                                                    doorschietdatum
                                                                                                          Hoge cijfers betekenen




                                                                                                                                                                                                                         van beweidings-
                                                                                                                                                      Standvastigheid



                                                                                                                                                                        Wintervastheid
                                                                       Weidemengsels
                                                                       weidemengsels
                                                                                                          een gunstige waardering




                                                                                                                                                                                                                         en maaiproef-
                                                                                                                                                                                                          Eerste snede
                                                                                                                                    Gemiddelde
                                                                                                          van de betrokken




                                                                                                                                                                                                                         gemiddelde
                                                                                                                                                                                         Resistentie
                                                                                                                                                                                         kroonroest




                                                                                                                                                                                                                         Gewogen
                                                                                                          eigenschap




                                                                                                                                                                                                                         velden
                                                                                                         Diploïde rassen
                                                                                                         A    Option                26-5                      8,3            7,1            8,7          102                 100
                                                                                                         A    Sibasa                25-5                      8,2            7,2            8,3          104                 100
                                                                                                         A    Laguna                26-5                      8,0            7,4            7,5           98                  99
                                                                                                         A    Denver                30-5                      8,1            7,1            7,6           95                  99
                                                                                                         A    Patricio              29-5                      8,1            7,1            7,4           93                  99
                                                                                                         A    Marley                31-5                      8,2            7,3            7,5           92                  99
                                                                                                         A    Baremon               26-5                      8,4            7,7            7,3           94                  97
                                                                                                         B    Foresto               25-5                      8,2            7,4            7,2          106                 103
                                                                                                         B    Premium               25-5                      8,1            7,1            7,0          109                 103
                                                                                                         B    Bree                  22-5                      8,1            7,1            7,2          106                 103
                                                                                                         B    Avilena 1             29-5                      8,1            7,4            7,2           99                 103
                                                                                                         B    Aberdart              20-5                      8,6            5,4            7,4          100                 101
                                                                                                         B    Gandalf               23-5                      7,8            6,3            7,1          100                 102
                                                                                                         B    Cambridge             23-5                      7,8            6,8            7,6          105                  98
                                                                                                         B    Rastro                29-5                      7,9            6,7            7,7           95                  96
                                                                                                         N    Chicago               23-5                      8,7            7,1            7,5          101                 102
                                                                                                         N    Orantas               24-5                      8,1            7,1            7,9          105                 101
                                                                                                         N    Barata                23-5                      7,9            7,1            7,6          105                 101
                                                                                                         N    Alvaro                26-5                      8,1            7,1            7,9          100                 100
                                                                                                         N    Calvano 1             25-5                      8,2            6,8            7,5          107                 104
                                                                                                         N    Domiatti 1            28-5                      8,0            6,7            8,7          100                 100
                                                                                                         N    Honroso               30-5                      8,4            7,2            7,9           93                 101
                                                                                                         N    Mateon 1               2-6                      8,2            7,2            8,0           93                 100

                                                                                                         Tetraploïde rassen
                                                                                                         A    Pomposo               25-5                      7,8            7,3            8,6          100                 100
                                                                                                         A    Roy                   24-5                      7,9            7,0            7,9          102                  98
                                                                                                         A    Modane                31-5                      8,1            7,5            8,1           95                  97
                                                                                                         A    Elgon                  1-6                      7,8            7,5            8,0           96                  97
                                                                                                         B    Unico                 31-5                      7,9            7,6            7,2           96                  96
                                                                                                         N    Barnauta              26-5                      8,1            7,5            8,1          105                  96
                                                                                                         N    Trivos                25-5                      7,6            6,7            9,0          104                  99
                                                                                                         N    Barelan                1-6                      8,1            7,7            8,9           95                  97
                                                                                                         Nieuw in Rassenlijst 2007
                                                                                                         Diploïde rassen
                                                                                                         N    Arsenal              24-5                       8,3            7,2            8,0          104                 103
                                                                                                         N    Abosan 1             29-5                       8,6            7,4            8,7           98                 101
                                                                                                         N    Frisian 1            24-5                       7,9            6,9            8,4          105                 100

                                                                                                         Tetraploïd rassen
                                                                                                         N    Cantalou                         -              7,7            7,5            8,7          103                   97
                        EURO GRASS
                             Leading in grass management.
                                                                        EURO GRASS
                                                                          Leading in grass management.




     Graphical symbol is used on the cover on the centre of the page
     Logo allways on white two blocks above and one on the left




                                                                                                                                                                                                                                           2 Product level
Productleaflets                                                                                                          Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Crops   Turf | Forage | Catch Crops
       Catch d now
              e
       Includ
                                 Varieties                                                     Colour/ Darkness    Sward Density   Wear Density   Tolerance Close
                                                                                                                                                  Mowing
                                                                                                                                                                    Disease Resi-
                                                                                                                                                                    stance


                                 2007/08                                   Page
                                                                           6 ALTITUD
                                                                                               Perrennial rye-


                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD


                                                                           Strong creeping red fecue (festuca rubra rubra

                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD



                                                                           Strong creeping red fecue (festuca rubra rubra

                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD
                                                                           6 ALTITUD




                          EURO GRASS
                                  Leading in grass management.
                                                                 04 Turf


                                                                                                                                                                          2 Product level
Productleaflets                                                                Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Grass                                            Grass
      Voedergrassen                                    Recreatiegrassen
      derde druk                                       derde druk




                      EURO GRASS
                        Leading in grass management.
                                                                                                                            EURO GRASS
                                                                                                                                 Leading in grass management.




                                                                                                                                                     2 Product level
Productleaflets                                                     Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Winter cabbage seeds
                  Exocet
                  Exocet is een sterk en extreem gezonde Ogura-Hybride met een zeer hoge korrelopbrengst. Deze vitale soort,
                  midden laat in de bloei en rijping, werd na een tweejaar durend onderzoek in de EU Rassenlijst aanbevolen.
                  Exocet bezit een zeer sterke tolerantie tegen Phoma lingam. De bijzonder goede wortelontwikkeling heeft tot
                  overtuigende resultaten geleid in de droogtegebieden van < 600 mm.




                                              Raseigenschappen en teeltaanbevelingen
                                                           Type ras      Ogura-Hybride
                                                        Herfstgroei      middelmatig
                                     Vroege zaadoogst geschiktheid       middelmatig
                                       Late zaadoogst geschiktheid       tot 5 september
                                   Ideale beplantingsdichtheid pl/m      40-50
                                                    Standvastigheid      middelmatig
                                                   Phomaresistentie      extreem goed

                       Toediening Triazool in de herfst (4 bladeren)
                                                 • Tebuconazol l/ha      0,75
                                                • Metconazool l/ha       0,75
                           Tijdstip 1e N-bemesting in het voorjaar       vroeg
                                   N-hoeveelheid kg/ha ter plaatse
                                                    gebruikelijk = 0     -20

                    Toediening Triazool in het voorjaar (4-5 bladeren)
                                                 • Tebuconazool l/ha     1,25
                                                  • Metconazool l/ha     1,25
                                            • Bij gewashoogte in cm      20 - 40
                                                               Rijping   middelmatig
                                                      Zaadopbrengst      zeer hoog
                                                           Oliegehalte   hoog
                                                        Olieopbrengst    zeer hoog
                                          Bijzondere eigenschappen       Robuste Hybride met goede droogte r
                                                                         esistentie en intensieve koolzaad
                                                                         vruchtopvolging.




                 EURO GRASS
                   Leading in grass management.




                                                                                                                                                                                        2 Product level
Product sheets                                                                                               Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Winter cabbage seeds

                                                                        Loreet wisit
                                                                 velit nismodit nos
                                                                  augue min hent?                                                      For advertisement the logo can be used
                                                          Ectem dolor sequi ex ex ex el dolor alis augait aut do odo dio
                                                       odolorp erilit adignibh ea feugait luptat, consequat,nso od ex et.              right allined. The same rules applie for the
                                                       Hiosum esse dolore magnisl il ut nostrud dolore modit ad minim
                                                                                                                                       distance of the page end.
                                               euis et praesectem dolor sustis acipis dolobore consequipit nonsectet
                                              acilisit amconsent landre min et, suscipsum dio eugait veliquatue feum
                                          vullumm odolese consend reraestrud tie minciduisit er accumsan euipit vel
                                                      ute magna facil eu feuguerat nulla consequam, quisi tet er sectet




                Postbus 26, 6590 AA Gennep t 0485-550610 I www.eurograss.nl
                                                                              EURO GRASS     Leading in grass management.




                                                                                                                                                                                                       2 Product level
Advertisement                                                                                                               Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
For the website Euro Grass green blue will
be the main color. The swoosh will only be
used in the top because of technical limi-
tations.




                                                                                                                        2 Product level
Website                                      Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Vragen over gras                                                                                    ?
                                                                                                         1                                                                                                         ?
                                                                                                                  Wanneer de verteerbaarheid van gras met
                                                                                                                  5% toeneemt, leidt dat tot verlaging van de
                                                                                               Port
                                                                                               Betaald            krachtvoerbehoefte. Maar hoeveel?




  Wat weet u
  eigenlijk over gras?                                                                                   2        Welke ziekte heeft uw grasland wanneer er
                                                                                                                  sprake is van fusarium?                                                                          ?
                                                                                                         3        Wat is de meest gezaaide grassoort voor
                                                                                                                  ruwvoer in Nederland?                                                                            ?                                                 ?
  EURO GRASS
                                               Euro Grass, Zelder 1, 6595 NW Ven Zelderheide
                                                                                                              Wat weet u eigenlijk van gras?
     Leading in grass management.




                                                                                                         Alle antwoorden vindt u in “De Grote Grasatlas”.
                                                                                                         At, vullan essit vel ex ex erci blaore feuip et accummo lorpera tuerat pratio conulla augait atumsandre
                                                                                                         delenissi et wisi.La augiam, consenim ad magim venisi.Per sim zzrit ullandit, quatum vel exerili smo-
                                                                                                         dipit, con ulpute er auguero exeros niscip exero odolent nos accummolum del eros ex el ut alisl ing el
                                                                                                         il in utpatie consed modionsenim num quipis nim eugueri llandrem iuscil eumsandit atet ad mincilla
                                                                                                         acin heniscilit lum zzriliq

                                    Main color should be eurograss blue green.
                                    Action highlight colors can be added.
                                                                                                                                                        em
                                                                                                                                         Bestel h
                                                                                                                                          GRATIS!
                                                                                                                                            Kijk op                l
                                                                                                                                                     rograss.n
                                                                                                                                        www.eu




                                                                                                                 Vraag de “Grote Grasatlas” aan
                                                                                                               via www.eurograss.nl en maak
                                                                                                              kans op een gratis luchtfoto
                                                                                                                   van uw bedrijf met uw
                                                                                                                                                                                                                       EURO GRASS  Leading in grass management.
                                                                                                                      kennis over gras.                                                                                           Euro Grass, Zelder 1 6595 NW Ven Zelderheide
                                                                                                                                                                                                                       tel.: 0485 - 55 06 10 info@eurograss.nl, www.eurograss.nl




                                                                                                                                                                                                                                                                                   3 Action level
Mailing for end-users                                                                                                                                    Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
Overview   Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©

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Eurograss Presentatiemap

  • 1. Euro Grass International Corporate Style Approach 2 Applepie online and offline communication 2008© Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 2. Corporate style fase 2 Eurograss has chosen Applepie for the second fase in the overall corporate design of Euro Grass. The main question to Applepie was to put a more recognisable element, a reconisable background in the three levels of communication (corporate, product and action). In this presentation you will see we have tried to make the branding rules more strict so it will be easier to use for other agencies. In the corporate style we only make use of the ‘swoosh’ and the blue green background color. In the product level we will use the swoosh together with product photo’s and in the action level we ad the distinctive action colors to it. We think in this way Euo Grass wil have a recognisable style troughout all levels of communications. Introduction Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 3. Original Logo Original logo without cloaver Proposed restyle EURO GRASS Leading in grass management. From Progressive to Conservative Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 4. EURO GRASS Leading in grass management. Payoff EURO GRASS Leading in grass management. EURO GRASS Leading in grass management. Progressive Corporate Approach Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 5. EURO GRASS Leading in grass management. Black & White Never used on a colored background EURO GRASS EURO GRASS Leading in grass management. EURO GRASS Leading in grass management. Leading in grass management. Or black EURO GRASS Leading in grass management. For large use (minimum 5 cm) For smaller use (minimum 3 cm max. 5 cm) EURO GRASS Leading in grass management. 5cm EURO GRASS Leading in grass management. 5cm EURO GRASS 3cm EURO GRASS Leading in grassmanagement. Leading in grassmanagement. Progressive Corporate Approach Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 6. Quick Brown Fox 1234 Headlines Alwyn The Quick brown fox jumps over the lazy dog 123456789 Modern, friendly with a good reada- bility, plus a very The Quick brown fox jumps over the lazy dog 123456789 good match with systemfont The Quick brown fox jumps over the lazy dog 123456789 Verdana The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick Plain text: brown fox jumps over the laz brohe Quick ber the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dog Syntax The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dog The Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown Fitting fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the Systemfont: lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dogThe Quick brown fox jumps over the lazy dog Verdana Typography Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 7. 1 Primary colors - for logo use - Corporate colors - Large color surfaces 2 Secondary colors (for use with corporate and product items, actions and statistics) - scheme colors - small texts - statistic graphics Colors Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 8. Style proposal: Small Focus sharpness Photography Style Moodboard Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 9. 1 Corporate level - Photos should contain the research and knowledge of Euro Grass. ...mag ik een suggestie doen voor de lunch ? ...kan dat dan? ht luc de n! u i t lle die die n va et ...is ome do r? at l hie w aa k lini 2 Product level - Always stick to the product with this level we Grassrevolutie in Nederland ‘t graszaadmengsel van de heer Janssen! 3 Action level - The image will be determined depending on the action ...mag ik een suggestie t ion doen voor de lunch ? v olu nE ee Gr ...kan dat dan? the J oin Join the Green Evolution t ion v olu nE ee Gr the Jo in de nieuwe Grassrevolutie in Nederland Photography content Join the Green Evolution Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008© ‘t graszaadmengsel van de heer
  • 10. Fresh Green Grass Photo for background Grass element for use in print other than correspondense Part of the graselement will be a style element in the overall design Elements in logo Fresh, Green and Appealing For use in correspondense and pagemarkers Style Elements Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 11. 0 degrees 10 degrees 20 degrees For other than correspondence allways use the same graphical element. Variations in use: rotate 10 degrees for more flexibility Style Elements Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 12. EURO GRASS Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. Leading in grassmanagement. Postbus 26, 6590 AA Gennep Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. For correspondence use the swoosh on the end of the page. EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. Drs. S.D.G. Siegmundsen Drs. S.D.G. Siegmundsen Corporate general rule: Director General Affairs Director General Affairs only use the swoosh. Euro Grass B.V., Euro Grass B.V., Postbus 26 6590 AA Gennep Postbus 26 6590 AA Gennep EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. t 0485 - 550610 t 0485 - 550610 Drs. S.D.G. Siegmundsen Drs. S.D.G. Siegmundsen Director General Affairs Director General Affairs f 0485 - 550611 f 0485 - 550611 e info@eurograss.nl e info@eurograss.nl Euro Grass B.V., Euro Grass B.V., I www.eurograss.nl I www.eurograss.nl Postbus 26 Postbus 26 6590 AA Gennep 6590 AA Gennep Euro Grass B.V., t 0485 - 550610 Drs. S.D.G. Siegmundsen t 0485 - 550610 Drs. S.D.G. Siegmundsen f 0485 - 550611 Director General Affairs f 0485 - 550611 Director General Affairs Postbus 26, 6590 AA Gennep t 0485 - 550610 e info@eurograss.nl e info@eurograss.nl Euro Grass B.V., Euro Grass B.V., t 0485 - 550611 I www.eurograss.nl I www.eurograss.nl Postbus 26 Postbus 26 e info@eurograss.nl 6590 AA Gennep 6590 AA Gennep I www.eurograss.nl t 0485 - 550610 t 0485 - 550610 KVK nr.: 1234567890 f 0485 - 550611 f 0485 - 550611 BTW nr.: 1234566789 e info@eurograss.nl e info@eurograss.nl I www.eurograss.nl I www.eurograss.nl 1 Corporate level New Corporate look Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 13. Highth of the first e of the logo Width of the complete logo 5cm EURO GRASSLeading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS EURO GRASS Leading in grassmanagement. Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASSLeading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. Postbus 26, 6590 AA Gennep EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. EURO GRASS Leading in grassmanagement. EURO Siegmundsen Drs. S.D.G. GRASS Leading in grassmanagement. Drs. S.D.G. Siegmundsen Director General Affairs Director General Affairs Euro Grass B.V., Euro Grass B.V., Postbus 26 Postbus 26 Euro Grass B.V., 6590 AA Gennep 6590 AA Gennep Postbus 26, 6590 AA Gennep t 0485 - 550610 t 0485 - 550610 t 0485 - 550610 Drs. S.D.G. Siegmundsen Drs. S.D.G. Siegmundsen f 0485 - 550611 f 0485 - 550611 t 0485 - 550611 Director General Affairs Director General Affairs e info@eurograss.nl e info@eurograss.nl e info@eurograss.nl I www.eurograss.nl I www.eurograss.nl I www.eurograss.nl Euro Grass B.V., Euro Grass B.V., KVK nr.: 1234567890 Postbus 26 Postbus 26 BTW nr.: 1234566789 6590 AA Gennep 6590 AA Gennep t 0485 - 550610 t 0485 - 550610 f 0485 - 550611 f 0485 - 550611 e info@eurograss.nl e info@eurograss.nl I www.eurograss.nl I www.eurograss.nl 1 Corporate level Rules of corporate correspondence Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 14. EURO GRASS Leading in grass management. Corporate general rule on brochures: only use the swoosh and Corporate Profile use the primare Euro Grass blue green. EURO GRASS Leading in grass management. 1 Corporate level First sketches of corporate brochure Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 15. Leading in Breeding A brief overview of Eurograss Olore feummol oborer ilisism olortis nulput aut am, quat. Quis nis nulla facilis modolendio odolor in ullumsandip eu feum diametue tet et, consecte magniamet, quat, commy nibh elessim zzrit autet veniam, sed delenit, corem enisl do consequam ver sendrGait augue vulput vulput iriusto delit vel ulputem ver sum velendit praessit, volorpe rciliquat dolore conulluptat venim nos alisit wiscipsum quat alisl utpation esed tet augue exercillutem adiat velit do enis eu feu feugait lut vulla faci exerat vulput nulla f acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin ver- aestincil ipit luptat digna core del ullum quate con hendignis num verit, quatum zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto odio endre dolo- rem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adion- senim init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin veraestincil ipit luptat digna core del ullum quate con hendignis num verit, quatum zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto odio endre dolorem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu 2 Introduction EURO GRASS Leading in grass management. 3 Si melioria dies ecor eet emergo Olore feummol oborer ilisism olortis nulput aut am, quat. Quis nis nulla facilis modolendio odolor in ullumsandip eu feum diametue tet et, consecte magnia- met, quat, commy nibh elessim zzrit autet veniam, sed delenit, corem enisl do consequam ver sendrGait augue vulput vulput iriusto delit vel ulputem ver sum velendit praessit, volorpe rciliquat dolore conulluptat venim nos alisit wiscipsum quat alisl utpation esed tet augue exercillutem adiat velit do enis eu feu feugait lut vulla faci exerat vulput nulla f acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin veraestiodip eraesto conseniat lan hendiam iusto odio endre dolorem adit irilissis niat wis adiat. Deraesto conseniat lan hendiam iusto odio endre dolorem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, quipit Recreation Grass praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip estrud dolor illans adiat. Duiscilisi exerilla augue faccummolore magniam, quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim A brief overview of Eurograss Olore feummol oborer ilisism olortis nulput aut am, init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip quat. Quis nis nulla facilis modolendio odolor in ullumsandip eu feum diametue estrud dolor illans adiat. Duiscilisi exerilla augue faccummolore magniam, quipit tet et, consecte magniamet, quat, commy nibh elessim zzrit autet veniam, sed praessi tat, vulla feugiat lute magnim ip eugueros dipis adio exer sit adionsenim delenit, corem enisl do consequam ver sendrGait augue vulput vulput iriusto delit init alit loboreet dui bla feuguero odiam, quis num augait ex eu feu acidunt adip vel ulputem ver sum velendit praessit, volorpe rciliquat dolore conulluptat venim estrud dolor illan nos alisit wiscipsum quat alisl utpation esed tet augue exercillutem adiat velit do enis eu feu feugait lut vulla faci exerat vulput nulla f A brief overview of Eurograss acidunt adip estrud dolor illan er sequat ullam dip euis dipisis sequam acin ver- verit, quatum zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto aestincil ipit luptat digna core del ullum quate con hendignis num verit, quatum odio endre dolorem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccum- zzrilis am quat, velismodip eraesto conseniat lan hendiam iusto odio endre dolo- molore magniam, quipit praessi tat, vulla feugiat lute magnim ip eugueros dipis rem adit irilissis niat wis adiat. Duiscilisi exerilla augue faccummolore magniam, adio exer sit adionsenim init alit loboreet dui bla feuguero odiam, quis num augait quipit praessi tat, vulla feugiat lute magnim ip eugueww ex eu feu 2 Grass types EURO GRASS Leading in grass management. 3 1 Corporate level First sketches of corporate brochure Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 16. Vanwege verschuivingen in onze organisatie en uitbreiding van ons marktaandeel met name in de recreatiegrassen, zoeken wij een Verkoper(ster) productmanager recreatiegrassen Euro Grass B.V. is één van de voor- Onze afdeling verkoop Nederland is verant- • Een landbouwkundige achtergrond heeft woordelijk voor de verkoop van en advisering • Een enthousiaste persoonlijkheid is, die aanstaande veredelaars in land- over onze graszaden en andere producten bezielend kan werken met onze klanten bouwgewassen in Europa. Euro Grass in de Nederlandse markt. Het huidige team • Innoverend is in het denken over produc- ontwikkelt nieuwe rassen in grassen, bestaat uit twee salesmanagers, twee free- ten en hun toepassingen lance graslandadviseurs en administratieve • Bij voorkeur een H.A.S. opleiding heeft of vermenigvuldigt het zaad ervan, ondersteuning op de verkoop binnendienst. gelijkwaardige ervaring verwerkt dat zaad in Ven-Zelderheide Daar één van de salesmanagers naast • Ervaring in grassen of de markt van recrea- en verkoopt het in Nederland en op het actieve verkoopwerk in de markt ook tiegrassen is natuurlijk een extra pre marketingmanager NL wordt en het werk internationale markten. Sinds 1 janu- zich gelukkig uitbreidt door vergroting Wij hanteren een eigen CAO, die veel ver- ari 2003 maakt Euro Grass (toen nog van ons marktaandeel en het aangaan van wantschap vertoont met de landbouw-CAO- Zelder geheten) deel uit van een inter- allerlei nieuwe initiatieven hebben we een open-teelten. Beloning in deze functie is nieuwe collega nodig, die zich met name sterk afhankelijk van leeftijd en ervaring, een nationaal samenwerkingsverband met richt op het segment van de recreatiegras- auto van de zaak, laptop en mobiele telefoon DSV-Saaten in Duitsland en Hunsballe sen. Naast verkoopactiviteiten verwachten zijn standaard. in Denemarken. Euro Grass opereert wij van deze collega een actieve inbreng in de product-ontwikkeling, in de productmar- Sollicitaties kunt u richten aan: vanuit het Landgoed Zelder in Ven- keting en in de advisering aan onze klanten Euro Grass B.V., Postbus 26, 6590 AA Gennep Zelderheide, een unieke plek om te over het juiste gebruik en de juiste teeltwijze ten name van dhr. H. Spijkerboer, directeur of werken. Met 47 medewerkers en een van recreatiegrassen. Daarbij wordt u ook via mail aan helmig.spijkerboer@Euro Grass. gesteund door alle praktijkervaring, die wij al com. informele organisatie met korte lijnen binnen het bedrijf hebben opgebouwd. Wij Voor nadere informatie kunt u terecht bij is Euro Grass nog één van die bedrijven, verwachten van een geschikte kandidaat dat onze salesmanager René Verhoeven waar je je echt thuis kunt voelen. hij of zij: telefoon 0485-550 619 of 06-54 251 831 EURO GRASS Leading in grass management. EURO GRASS Leading in grass management. Euro Grass B.V., Postbus 26, 6590 AA Gennep Tel.: 0485 - 550610, www.eurograss.nl, info@eurograss.nl 1 Corporate level Example of staff advertisement Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 17. Because the swoosh will be very prominent it will be adviseable for the future to alter the bag packages ass well. EURO GRASS Leading in grass management. www.eurograss.nl 2 Product level Product bags in restyled notable differences Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 18. For product level photography can be used together with the swoosh. ENGLISH HEMPNETTLE GRASS MID TIME Drogestofopbrengst in Voorjaar 2009 OVERSHOOTING verhoudingsgetallen Maai- en doorschietdatum Hoge cijfers betekenen van beweidings- Standvastigheid Wintervastheid Weidemengsels weidemengsels een gunstige waardering en maaiproef- Eerste snede Gemiddelde van de betrokken gemiddelde Resistentie kroonroest Gewogen eigenschap velden Diploïde rassen A Option 26-5 8,3 7,1 8,7 102 100 A Sibasa 25-5 8,2 7,2 8,3 104 100 A Laguna 26-5 8,0 7,4 7,5 98 99 A Denver 30-5 8,1 7,1 7,6 95 99 A Patricio 29-5 8,1 7,1 7,4 93 99 A Marley 31-5 8,2 7,3 7,5 92 99 A Baremon 26-5 8,4 7,7 7,3 94 97 B Foresto 25-5 8,2 7,4 7,2 106 103 B Premium 25-5 8,1 7,1 7,0 109 103 B Bree 22-5 8,1 7,1 7,2 106 103 B Avilena 1 29-5 8,1 7,4 7,2 99 103 B Aberdart 20-5 8,6 5,4 7,4 100 101 B Gandalf 23-5 7,8 6,3 7,1 100 102 B Cambridge 23-5 7,8 6,8 7,6 105 98 B Rastro 29-5 7,9 6,7 7,7 95 96 N Chicago 23-5 8,7 7,1 7,5 101 102 N Orantas 24-5 8,1 7,1 7,9 105 101 N Barata 23-5 7,9 7,1 7,6 105 101 N Alvaro 26-5 8,1 7,1 7,9 100 100 N Calvano 1 25-5 8,2 6,8 7,5 107 104 N Domiatti 1 28-5 8,0 6,7 8,7 100 100 N Honroso 30-5 8,4 7,2 7,9 93 101 N Mateon 1 2-6 8,2 7,2 8,0 93 100 Tetraploïde rassen A Pomposo 25-5 7,8 7,3 8,6 100 100 A Roy 24-5 7,9 7,0 7,9 102 98 A Modane 31-5 8,1 7,5 8,1 95 97 A Elgon 1-6 7,8 7,5 8,0 96 97 B Unico 31-5 7,9 7,6 7,2 96 96 N Barnauta 26-5 8,1 7,5 8,1 105 96 N Trivos 25-5 7,6 6,7 9,0 104 99 N Barelan 1-6 8,1 7,7 8,9 95 97 Nieuw in Rassenlijst 2007 Diploïde rassen N Arsenal 24-5 8,3 7,2 8,0 104 103 N Abosan 1 29-5 8,6 7,4 8,7 98 101 N Frisian 1 24-5 7,9 6,9 8,4 105 100 Tetraploïd rassen N Cantalou - 7,7 7,5 8,7 103 97 EURO GRASS Leading in grass management. EURO GRASS Leading in grass management. Graphical symbol is used on the cover on the centre of the page Logo allways on white two blocks above and one on the left 2 Product level Productleaflets Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 19. Crops Turf | Forage | Catch Crops Catch d now e Includ Varieties Colour/ Darkness Sward Density Wear Density Tolerance Close Mowing Disease Resi- stance 2007/08 Page 6 ALTITUD Perrennial rye- 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD Strong creeping red fecue (festuca rubra rubra 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD Strong creeping red fecue (festuca rubra rubra 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD 6 ALTITUD EURO GRASS Leading in grass management. 04 Turf 2 Product level Productleaflets Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 20. Grass Grass Voedergrassen Recreatiegrassen derde druk derde druk EURO GRASS Leading in grass management. EURO GRASS Leading in grass management. 2 Product level Productleaflets Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 21. Winter cabbage seeds Exocet Exocet is een sterk en extreem gezonde Ogura-Hybride met een zeer hoge korrelopbrengst. Deze vitale soort, midden laat in de bloei en rijping, werd na een tweejaar durend onderzoek in de EU Rassenlijst aanbevolen. Exocet bezit een zeer sterke tolerantie tegen Phoma lingam. De bijzonder goede wortelontwikkeling heeft tot overtuigende resultaten geleid in de droogtegebieden van < 600 mm. Raseigenschappen en teeltaanbevelingen Type ras Ogura-Hybride Herfstgroei middelmatig Vroege zaadoogst geschiktheid middelmatig Late zaadoogst geschiktheid tot 5 september Ideale beplantingsdichtheid pl/m 40-50 Standvastigheid middelmatig Phomaresistentie extreem goed Toediening Triazool in de herfst (4 bladeren) • Tebuconazol l/ha 0,75 • Metconazool l/ha 0,75 Tijdstip 1e N-bemesting in het voorjaar vroeg N-hoeveelheid kg/ha ter plaatse gebruikelijk = 0 -20 Toediening Triazool in het voorjaar (4-5 bladeren) • Tebuconazool l/ha 1,25 • Metconazool l/ha 1,25 • Bij gewashoogte in cm 20 - 40 Rijping middelmatig Zaadopbrengst zeer hoog Oliegehalte hoog Olieopbrengst zeer hoog Bijzondere eigenschappen Robuste Hybride met goede droogte r esistentie en intensieve koolzaad vruchtopvolging. EURO GRASS Leading in grass management. 2 Product level Product sheets Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 22. Winter cabbage seeds Loreet wisit velit nismodit nos augue min hent? For advertisement the logo can be used Ectem dolor sequi ex ex ex el dolor alis augait aut do odo dio odolorp erilit adignibh ea feugait luptat, consequat,nso od ex et. right allined. The same rules applie for the Hiosum esse dolore magnisl il ut nostrud dolore modit ad minim distance of the page end. euis et praesectem dolor sustis acipis dolobore consequipit nonsectet acilisit amconsent landre min et, suscipsum dio eugait veliquatue feum vullumm odolese consend reraestrud tie minciduisit er accumsan euipit vel ute magna facil eu feuguerat nulla consequam, quisi tet er sectet Postbus 26, 6590 AA Gennep t 0485-550610 I www.eurograss.nl EURO GRASS Leading in grass management. 2 Product level Advertisement Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 23. For the website Euro Grass green blue will be the main color. The swoosh will only be used in the top because of technical limi- tations. 2 Product level Website Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 24. Vragen over gras ? 1 ? Wanneer de verteerbaarheid van gras met 5% toeneemt, leidt dat tot verlaging van de Port Betaald krachtvoerbehoefte. Maar hoeveel? Wat weet u eigenlijk over gras? 2 Welke ziekte heeft uw grasland wanneer er sprake is van fusarium? ? 3 Wat is de meest gezaaide grassoort voor ruwvoer in Nederland? ? ? EURO GRASS Euro Grass, Zelder 1, 6595 NW Ven Zelderheide Wat weet u eigenlijk van gras? Leading in grass management. Alle antwoorden vindt u in “De Grote Grasatlas”. At, vullan essit vel ex ex erci blaore feuip et accummo lorpera tuerat pratio conulla augait atumsandre delenissi et wisi.La augiam, consenim ad magim venisi.Per sim zzrit ullandit, quatum vel exerili smo- dipit, con ulpute er auguero exeros niscip exero odolent nos accummolum del eros ex el ut alisl ing el il in utpatie consed modionsenim num quipis nim eugueri llandrem iuscil eumsandit atet ad mincilla acin heniscilit lum zzriliq Main color should be eurograss blue green. Action highlight colors can be added. em Bestel h GRATIS! Kijk op l rograss.n www.eu Vraag de “Grote Grasatlas” aan via www.eurograss.nl en maak kans op een gratis luchtfoto van uw bedrijf met uw EURO GRASS Leading in grass management. kennis over gras. Euro Grass, Zelder 1 6595 NW Ven Zelderheide tel.: 0485 - 55 06 10 info@eurograss.nl, www.eurograss.nl 3 Action level Mailing for end-users Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©
  • 25. Overview Euro Grass International Corporate Style Approach | Applepie online and offline communication 2008©