And this is just the beginningSmart Devices are predicted to grow from 1.3B in 2013 to 12.5B in 2020And data generated from “things” is growing at a rate of 22 times over 5 years, from 2011-2016 (Source: IDC 2011, Cisco,, Cloudera, and Machina Research http://blog.iobridge.com/2012/02/cisco-reports-mobile-internet-of-things-traffic-to-grow/)There’s lots of available data, representing huge new opportunities to create new value. So, what’s the problem?
The problem is the world’s ability to produce data has outstripped most organizations’ ability to use it.One of the largest airlines in the world, employing dozens of operational research analysts, throws away most of its fleet operational data at the end of the day because it’s so big there’s nowhere to put it and analyze it. (Source: a presentation by Jim Diamond, Managing Director of Operations & Research at American Airlines. Given at the Evanta CIO event in Dallas, TX 6/7/13)The same is true for many businesses: the information they need to improve products and services already exists, they’re just not quite sure how to use it.According to a study we conducted with The Economist Intelligence Unit, only 12% of executives feel they understand the impact data will have on their organizations over the next three years.” (Source: http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=13367869&src=7634271&Act=143 )
Third bullet - unify your data platform
Las tecnologías Big Data describen una nueva generación de arquitecturas y tecnológicas diseñadas para extraer valor(económico)para granvariedad -Volumende datos caracterizados por la alta velocidad de captura, descubrimiento y/o análisis
Depending on which analyst you talk to data volume is growing between 25%-50% per year, but one thing they all agree on is that data is growing faster than most businesses can deal with it effectively. But while it’s often the most visible parameter, volume of data is not the only characteristic that matters. In fact, there are four key characteristics that define big data: Volume. Machine-generated data is produced in much larger quantities than non-traditional data. For instance, a single jet engine can generate 10TB of data in 30 minutes. With more than 25,000 airline flights per day, the daily volume of just this single data source runs into the Petabytes. Smart meters and heavy industrial equipment like oil refineries and drilling rigs generate similar data volumes, compounding the problem. Velocity. Social media data streams – while not as massive as machine-generated data – produce a large influx of opinions and relationships valuable to customer relationship management. Even at 140 characters per tweet, the high velocity (or frequency) of Twitter data ensures large volumes (over 8 TB per day). Variety. Traditional data formats tend to be relatively well described and change slowly. In contrast, non-traditional data formats exhibit a dizzying rate of change. As new services are added, new sensors deployed, or new marketing campaigns executed, new data types are needed to capture the resultant information. Value. The economic value of different data varies significantly. Typically there is good information hidden amongst a larger body of non-traditional data; the challenge is identifying what is valuable and then transforming and extracting that data for analysis. Notice, there is no focus on social here. It is because we are Oracle. And for us to succeed in selling big data solutions to our customers, we must represent the enterprise cases, and not get confined to merely the social data cases.
So IT is seeing a change in the challenges they are facing – more data sources are coming online and the speed of refresh for those datasets is increasing. The variety of data types is growing – we are moving from the simple VARCHAR, NUMBER data types to more complex structures: images, videos, sound, emails, spatial coordinates, key-value pairs (e.g smart meters) as well as complex analysis of that data (test mining, data mining, spatial analytics, network analysis etc). Trying to manage all this data is proving to be complex. But by meeting these challenges you can increase the business value of the data you are storing and the processes accessing that data.To help support these challenges Oracle is proposing a Big Data Platform – this platform provides the ability to support: real-time data loading to meet the need for high velocityMassive scalability to meet the need to support high data volumesHigh agility to manage the variety of data sourcesDeep analytics to meet the need for complex analysis
Other databases have row and column formats but you must choose ONE format for a given table.Therefore you get either fast OLTP or fast Analytics on that table but not both. Oracle’s unique dual format architecture allows data to be stored in both row and column format simultaneously. This eliminates the tradeoffs required by others.Up until now, this could only be achieved by having a second copy of the table (Data Mart, Reporting DB, Operational Data Store), which adds cost and complexity to the environment, requires additional ETL processing and incurs time delays.With Oracle’s unique approach, there is a single copy of the table on storage. So there are no additional storage costs, synchronization issues, etc.The Oracle optimizer is In-Memory aware. It has been optimized to automatically route analytic queries to the column store, and OLTP queries to the row store.
THEME: Leveraging Strenghts of both WorldsTake a step back and look at the strengths of the two platforms - what can we do to
WEAKNESS -> new, unfamiliar, not a lot of expertiseIn the early days, teams of developers, hardware experts and network engineers would design the system: identify the best CPU/disk/memory ratios engineer redundancy across the key components procure the components from their server and networking vendors identify key software - like the OS, JVM, Hadoop Distribution and NoSQL database once the servers arrive, they then rack and stack and network the servers procure the OS, a Hadoop distribution and/or NoSQL database install and configure the software across the cluster. Finally, they would tune the hundreds of configuration settings - in Hadoop, Java, OS - in order to ensure their workloads ran in a performant way.
WEAKNESS -> new, unfamiliar, not a lot of expertiseIn the early days, teams of developers, hardware experts and network engineers would design the system: identify the best CPU/disk/memory ratios engineer redundancy across the key components procure the components from their server and networking vendors identify key software - like the OS, JVM, Hadoop Distribution and NoSQL database once the servers arrive, they then rack and stack and network the servers procure the OS, a Hadoop distribution and/or NoSQL database install and configure the software across the cluster. Finally, they would tune the hundreds of configuration settings - in Hadoop, Java, OS - in order to ensure their workloads ran in a performant way.
WEAKNESS -> new, unfamiliar, not a lot of expertiseIn the early days, teams of developers, hardware experts and network engineers would design the system: identify the best CPU/disk/memory ratios engineer redundancy across the key components procure the components from their server and networking vendors identify key software - like the OS, JVM, Hadoop Distribution and NoSQL database once the servers arrive, they then rack and stack and network the servers procure the OS, a Hadoop distribution and/or NoSQL database install and configure the software across the cluster. Finally, they would tune the hundreds of configuration settings - in Hadoop, Java, OS - in order to ensure their workloads ran in a performant way.
Explain market maturity model:Y axis: big data use case, how defined is it?X axis: big data technology usage, how intense is it currently?A – customer has defined that he wants to use Big Data, defined how, project is approved..but has not started using Big Data technologyB – customer has defined clear use cases for Big Data and has already adopted the technologyC – customer is looking for direction on how to apply Big Data in his business, there is no technology in place and (perhaps) no project is definedShaded area is our current sweet spot to sell into
Empieza ya Adquirir conocimientos de hoy a partir de datos grande Aproveche el mejor gran plataforma de datos de precio / rendimiento Beneficiarse de la conexión más rápida entre los grandes entornos de análisis de datos Proteja su inversión a medida que progresamos en forma colectiva? La gran travesía de datos