2. Google News With universal search – takes over top organic spots Great way to gain traffic from for FREE! If you have a blog or cover events and news related to your industry, there is no reason you should not tap into this free service Need to follow precise series of steps to be included Content has to be industry specific and unique
3. What is Google News Looking For? Cover current events in your industry Update a few times a week 3 months of articles to start Recommend to have an article to post every day No self promoting fluff Can not use your RSS feed Must be HTML – no flash or PDF Specific formatting to conform to Google’s technical requirements Miss any one thing or do not do it and your pages are omitted.
4. URL Structure Must contain a unique number of at least 3 digits Good example - http://www.frankpipolo.com/news/putters123.html Bad example - http://www.frankpipolo.com/news/putters1234.html Do not use date as number structure Recommend to start with 5 digits as sooner or later you will exhaust all 3 digits and be forced to use 5 digits. Make sure this URL is unique and never changes No duplicate content – make sure only one URL supports content
5. My Recommendation – Page 1 Create news section with newest articles Full story on its own page with unique URL Do not hide content behind forms or where a spider can not access Optimize titles just like SEO Use an H1 headline tag but no hyperlink Make links plain HTML – Google’s Newsbot is worse than Google’s SEO robot for crawling Article titles 2-22 words long – this is a requirement! 400-600 words – well written, grammatically correct, and spell checked. Create a XML sitemap only for your news articles
6. My Recommendation – Page 2 SEO your articles – makes sure you have top keywords are in body content and paragraphs contain a few sentences each Use a clear date and time on the article page NOT in URL Avoid using dates outside of published date in article content – don’t confuse Google Code must be validated and pages to UTF-8 encoded Make sure you use this tag in the head of each page - <meta http-equiv= “Content-Type”content=”text/html;charset=UTF-8″> Add images with well written captions, big font size, non clickable, and are placed next to your title Image size 100 x 100 or 300 x 300
7. Ready for Google Human Review Have 3 months worth of articles – the more the better Multiple writers and editors – at least 3 writers & 2 editors Links to privacy policy, disclaimer, user agreement, and editorial policy Set up a bio page with a bio for each of the writers and editors Brag about you site’s accomplishments – relationships with top sites, traffic stats, awards, and demonstrate your have read and complied with all requirements If rejected – Google offers very detailed reasoning Fix site and reapply @ https://www.google.com/support/news_pub/bin/request.py
8. Thanks! For More Internet Marketing Tips Please Visit Us @ http://www.frankpipolo.com