retail market segmentation

1. Blue Magic Store The Retail store project Jason Santos Madel Cañada Kristy Lasugas

2. Introduction Objective To determine the retail mix and the Market segmentation of the Blue Magic Retail Store in Sta. Lucia Mall. Retail Format Retail Mix Customer Service- They have enough sales people to assist customer. The customer service is not basically how they perform the task but also how they arranged the product? The customer service is high ; they are committed to the customer for setting their information only, to their retail store. The sales person has presentable uniform. Store Display and Design According to the store Design and Display of Blue Magic Retail Store, their items are arranged to its category that makes the store presentable and comfortable. The Display is accessible for the customer to look and view the product. The lights affects the atmosphere of the store and change moods of the customer who’ll views the retailer.

3. Merchandise Assortment The Merchandise Assortment focused in gifting item. Blue Magic is deep in assortment. The arrangement is presentable and comfortable. They also offers product like bags, perfume and etc. because it it’s not only for gifts also for treating themselves. Advertising and Promotion The Blue Magic is not engaged to television media but the strategy in promotion is the retail store gives discount sale to their items especially to events and holidays. They also participate in internal occasion in the shopping mall. Location The location is accessible for it’s convenient to find by the customer. The location has its target market within the area, although, blue magic is the second option customer coming in the entrance of phase2.the location is far from its competitor. Pricing The Blue Magic retail store in terms of pricing ,they are high in price . the operational cost, sales people and higher cost in stocking lots of merchandise makes prices so expensive. The trade off between the price and the services they offer to their customer is another reason by higher price.

5. BY GENDER MARIKINA BY AGE 3,131.88 26,099 12% 40 - 44 5,366.08 33,533 16% 35 – 39 7,290.18 40,501 18% 30 – 34 10,075.59 47,949 20% 25 -29 9,854.28 54,746 19% 20 – 24 7,823.1 52,154 15% 15 – 19 TARGET MARKET TOTAL POPULATION PERCENTAGE AGE 42,074.4 140,248 30% FEMALE 90,093.5 128,705 70% MALE TARGET MARKET TOTAL POPULATION PERCENTAGE GENDER

7. Mostly 25 – 35 years old of age purchased the product in Blue Magic retail store because of the capacity to spend and they are working, so they can easily spend their money by not conscious to budget their money. The Male purchase more than to female. They are generous to buy gifts to their friends, relatives, special someone and for the occasional events. Male purchased branded products that will satisfied them to give it to someone that they would not make them feel disappointed. Single is greater than married because they are not conscious with their budget. Single much purchase the product in Blue Magic for their special gifts for their friends, special person and also special someone. Single has more freedom to decide for their own money unlike married person that should consider family expenses and must be favorable for both parent .

9. Buying Decision A customer purchase decision process is limited problem solving because it can moderate amount of effort and time to make a choice decision. The customer decides to buy a product to the Blue Magic because they trust the Blue Magic for the items they offer and the benefits they gets. Most of the customer is satisfied with their previous experience within the store and product. Buying Decision Process Need Recognition The customer of Blue Magic retail store is ambiguous because of the feeling that they need the product because our target market are those who in love and give inspiring to others. It is a psychological need because they recognize its need by self rewarding for them.