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IACP National Law Enforcement Policy Center


                                                            Social Media
                                                               Concepts and Issues Paper
                                                                        September 2010



I. INTRODUCTION                                                                        ment managers and executives on the uses and abuses of social
                                                                                       media. As the age of technology continues to expand, the use of
A. Purpose of Document                                                                 social media should be supervised closely in order to ensure eth-
    This paper1 was designed to accompany the Model Policy on                          ical, effective, and lawful police applications.
Social Media established by the IACP National Law Enforcement                          C. Policy Development
Policy Center. This paper provides essential background materi-
al and supporting documentation to impart greater understand-                             In response to the rise in use of social media, police depart-
ing of the developmental philosophy and implementation                                 ments should draft and implement policies that regulate social
requirements for the model policy. This material will be of value                      media use among employees, as well as determines proper and
to law enforcement executives in their efforts to tailor the model                     effective department use. The model social media policy was
policy to the requirements and the circumstances of their com-                         developed to establish an agency’s position on the utility and
munities and their law enforcement agencies.                                           management of social media tools as well as provide guidelines
                                                                                       for personal usage of social media for agency personnel.
B. Background                                                                             As noted above, many of the legal issues surrounding social
   Personal Internet access has grown exponentially over the last                      media have not yet been settled in the court system. “In a time
decade, facilitating the growth in popularity of the World Wide                        where the legal standards as to privacy issues are being inter-
Web and, more recently, social media. For the purpose of this dis-                     preted at all levels, the need to ensure clear standards are in place
cussion paper, social media is defined as a category of Internet-                      is more important than ever.”2
based resources that integrate user-generated content and user                            Before determining what needs to be accomplished in a social
participation. Social media tools have become synonymous with                          media policy, it is essential to bring together communications,
popular culture and new waves of personal communication.                               legal, and other officials within the agency and municipal juris-
People of all ages and organizations of all types are using these                      diction to perform a needs assessment. Agencies should also
tools like never before.                                                               note, that many issues may be resolved by citing other policies
   Social media has many uses for government agencies includ-                          that may already be in place such as Internet Use, Electronic
ing law enforcement agencies. The characteristics of community                         Messaging, Code of Conduct, and Media Relations.
collaboration and interactive communication that are at the core
of social media, lend directly to the core of democratic culture,                      II. OFFICIAL DEPARTMENT USE
and allow for positive community interaction and effective deliv-
ery of services. Community policing, investigations, and other                            Departments may find great value in the use of various social
strategic initiatives can all be enhanced with the effective use of                    media tools. Social media tools can be used for numerous pur-
social media.                                                                          poses and can be invaluable in many day-to-day law enforce-
   The increase in personal social media usage across demo-                            ment operations. It is integral that authorization and administra-
graphics also means that more and more law enforcement per-                            tion of any department-sanctioned sites are clearly articulated.
sonnel are engaging in these tools on a personal level. Misuse of                      A. Uses
social media can lead to harsh consequences for both the indi-
vidual and his or her agency.                                                             Investigations. Agencies may use social media as an inves-
   The IACP Model Policy on Social Media was established in order                      tigative tool when seeking evidence or information about miss-
to assist law enforcement agencies in developing appropriate                           ing or wanted persons, gang participation, and web-based crimes
procedures and guidelines for both official department use of                          such as cyberstalking or cyberbullying. For example, in Franklin,
social media tools as well as personal use by agency employees.                        Indiana, prosecutors and attorneys use social network profiles as
The purpose of this discussion paper is to educate law enforce-                        evidence in cases spanning from underage drinking to child cus-
                                                                                       tody.


                                         A publication of the IACP National Law Enforcement Policy Center
                                                 515 N. Washington St., Alexandria, VA 22314-2357
This document is the result of work performed by the IACP National Law Enforcement Policy Center. The views and opinions expressed in this document are sanctioned by the
                  center’s advisory board and do not necessarily represent the official position or policies of the International Association of Chiefs of Police.
Prosecutors also tracked the Facebook profile of Will Slinger, who        passwords currently active within their respective agencies.
   was convicted in 2007 of two counts of operating a vehicle while          Should the employee who administers the account be removed
   under the influence of a controlled substance.                            as administrator or no longer be employed by the agency, the
                                                                             PIO, or an authorized representative, should immediately change
    Slinger had smoked marijuana the day he crashed into a van and
                                                                             all passwords and account information.
    killed a passenger inside. On his Facebook page, Slinger refer-
                                                                                 Freedom of speech for police officers and other similarly situ-
    enced his marijuana use and also posted photos of a bong…3
                                                                             ated public employees has been a difficult issue for many years.
    This is just one of many instances across the country where              The courts have struggled to define the limits of this protected
police and prosecutors are using information found online and                right, and the case law on this point has become complex and at
through social networks to put together the pieces of a case and             times difficult to apply. U.S. courts have long recognized that
enhance the evidence against an individual.                                  while the First Amendment’s guarantee is a vital part of our free-
    Community outreach and information. Departments can use                  doms, it is not unlimited and may be curtailed when its exercise
social media tools to enhance community policing initiatives by              causes harm to other important government interests. The prob-
“promoting better communications, providing greater access to                lem for the courts—and for police departments—has been to
information, fostering greater transparency, allowing for great              determine where to draw the line and how to properly inform
accountability, encouraging broader participation, and providing             police officers of these legal limitations.7
a vehicle for collaborative problem solving.”4 For example, crime                The complexity of the issue is increased by the courts’ making
prevention tips may be posted through various online avenues,                distinctions between statements made in a public employee’s
online reporting opportunities may be offered, crime maps and                official capacity and those made as a private citizen. This distinc-
other data may be posted, or these tools may be used to distrib-             tion is sometimes complicated by the fact that police officers are
ute valuable community and alert information.                                widely considered to be on duty at all times, increasing the diffi-
    Departments across the country are using the various social              culty of determining into which category the officer’s speech
media tools to reach out to their communities in new ways and                falls.8
foster valuable connections throughout their jurisdictions. The
police department in Baltimore, Maryland, uses Twitter, Nixle,
and Facebook to enhance relationships and increase knowledge                 III. Legal Aspects of Social Media Usage
and safety around the city. Baltimore police use social media “as
an extension of the local news media because the media can’t                 A. The First Amendment and the Public Employee
cover everything that happens and involves the department”5                      The First Amendment to the U.S. Constitution protects most
    Recruitment and employment. To be competitive employers,                 speech. In this context, the term speech may refer to oral or writ-
law enforcement agencies must be creative in their outreach and              ten communications or other forms of conduct. In some
open to using new tools. Social media provides law enforcement               instances, such communications or conduct may be deemed
with the ability to attract, engage, and inform potential appli-             detrimental to a police department and the accomplishment of its
cants on a whole new level. Departments such as the Houston,                 mission. In these cases, discipline may be imposed in order to
Texas, Police Department and the Vancouver, British Columbia,                repair such damage, prevent future such incidents, or both.
Police Department use social media tools such as blogs, social               Employees often resist these personnel actions on the grounds
networks, and multimedia-sharing sites to give potential appli-              that the communication or conduct was privileged under the
cants and recruits a unique view of police work. Social media                First Amendment.
sites also allow departments to make a connection with the pub-                  Statements made in an official capacity. The extent of a pub-
lic and answer questions they may have about a future career in              lic employee’s First Amendment rights depends heavily upon
law enforcement.6                                                            whether the statements in question were or were not made in the
    It is also vital for agencies to recognize the importance of inte-       employee’s official capacity. If the statements were made in an
grating cybervetting procedures into the background investiga-               official capacity, the employee’s speech is generally not protected
tion process for potential new hires. But, departments must bal-             by the First Amendment.
ance due diligence with an individual’s privacy concerns to                      As the U.S. Supreme Court has noted, for many years the rule
ensure fair and just hiring practices. The IACP and the Defense              has been that “a public employee had no right to object to condi-
Personnel Security Research Center have developed guidelines                 tions placed upon the terms of employment—including those
for the assessment of a person’s suitability to hold a position in a         which restricted the exercise of constitutional rights.”9 As a recent
law enforcement agency using information found on the Internet.              decision states, “when a citizen enters government service, the
                                                                             citizen by necessity must accept certain limitations on his or her
B. Authorization and Administration                                          freedom.”10
   There should be an authorization process for employees wish-                  A very significant recent ruling regarding a public employee’s
ing to create an account for the benefit of the agency, with the             First Amendment rights when a statement is made in his or her
agency public information officer (PIO), or authorized press rep-            official capacity is the 2006 U.S. Supreme Court decision in
resentative, as the authority overseeing and confirming deci-                Garcetti v. Ceballos.11 In that case, Ceballos, a deputy district attor-
sions. In this role, the PIO, or an authorized representative, will          ney, was asked by defense counsel to review a case in which, the
evaluate all requests for use, verify staff being authorized to use          defense counsel claimed, the affidavit police used to obtain a
social media tools, and confirm completion of training for social            search warrant was inaccurate. Concluding after the review that
media. PIOs, or authorized representatives, should also be                   the affidavit contained misrepresentations, Ceballos relayed his
responsible for maintaining a list of all social media application           findings to his supervisors, and thereafter wrote a memorandum
domain names in use, the names of employee administrators of                 recommending dismissal of the case.12
these accounts, as well as the associated user identifications and               Subsequently, Ceballos claimed that his employers had retali-
                                                                         2
ated against him for his memo in violation of the First and                  the employee is speaking as a private citizen may sometimes be
Fourteenth Amendments, and he filed suit under 42 U.S.C. §1983.              at issue, but where the communication in question is not about an
The district court rejected Ceballos’s claim, ruling that the memo           official matter, this determination is usually not too difficult.
was not protected speech because Ceballos wrote it pursuant to                   If the public employee was speaking only in the role of a pri-
his employment duties. The Ninth Circuit reversed on the                     vate citizen, the employee’s speech may be protected by the First
grounds that the memo’s allegations were protected under the                 Amendment if the communication touches upon a matter of pub-
First Amendment. Upon appeal to the U.S. Supreme Court, how-                 lic concern.17 However, determining what is or is not a matter of
ever, the Ninth Circuit was reversed, holding that when public               public concern can be very difficult, and the courts have recog-
employees make statements pursuant to their official duties, they            nized this. In several cases, the U.S. Supreme Court has attempt-
are not speaking as citizens for First Amendment purposes, and               ed to clarify the concept. For example, in City of San Diego v. Roe,18
the U.S. Constitution therefore does not insulate their communi-             the Court said that “public concern is something that is a subject
cations from employer discipline.13 The Court said:                          of legitimate news interest; that is, a subject of general interest
   Our holding ... is supported by the emphasis of our precedents on         and of value and concern to the public at the time of publica-
   affording government employers sufficient discretion to manage            tion.”19 The same Court further described matters of public con-
   their operations. Employers have heightened interests in control-         cern as being “typically matters concerning government policies
   ling speech made by an employee in his or her professional capac-         that are of interest to the public at large....”20
   ity. Official communications have official consequences, creating             If the matter is indeed one of public concern, the courts give
   a need for substantive consistency and clarity. Supervisors must          the officer considerable latitude to speak out or to engage in con-
   ensure that their employees’ official communications are accu-            duct which the courts consider constitutionally protected speech.
   rate, demonstrate sound judgment, and promote the employer’s              Thus, one of the first inquiries that a court will make in such
   mission. ...                                                              cases is whether or not the speech engaged in by the officer falls
                                                                             within the area of matters of public concern.21
    We reject ... the notion that the First Amendment shields from               Even if some forms of speech relate to a matter that falls with-
    discipline the expressions employees make pursuant to their pro-         in an area of public concern, the First Amendment may not nec-
    fessional duties. Our precedents do not support the existence of a       essarily preclude the department from taking steps to discipline
    constitutional cause of action behind every statement a public           the officer for it. Even when speaking as a private citizen about
    employee makes in the course of doing his or her job.14                  matters of public concern, employees may be subject to “speech
    Since police officers are public employees, it appears that the          restrictions that are necessary for their employers to operate effi-
First Amendment will not prohibit a law enforcement agency                   ciently and effectively.”22
from taking disciplinary action against an officer whose official                Thus, if an officer’s speech (including conduct) has been sig-
statements are deemed to warrant it. But, what constitutes an                nificantly harmful to the department and its mission, the depart-
official statement is often at issue. Of particular interest to crimi-       ment may take action to prevent further damage. In Roe, the
nal justice personnel are the cases in which a departmental                  Court restates the balancing test, adopted by the Pickering Court
employee has reported to superiors about perceived misconduct                to be used
or other problems within the department. Such criticisms have                    To reconcile the employee’s right to engage in speech and the gov-
frequently been held to be official statements and, therefore, not               ernment employer’s right to protect its own legitimate interests
subject to First Amendment protection—even though they are                       in performing its mission the Pickering Court adopted a balanc-
about matters that are not within areas of the speaker’s own                     ing test. It requires a court evaluating restraints on a public
immediate responsibility.15                                                      employee’s speech to balance “the interests of the [employee], as a
    However, the courts have pointed out that although First                     citizen, in commenting upon matters of public concern and the
Amendment protection does not apply, the employee may be                         interest of the State, as an employer, in promoting the efficiency
shielded from disciplinary action by other protections. As the                   of the public services it performs through its employees.”23
U.S. Supreme Court observed in Garcetti,
                                                                                 Note that this Pickering balancing test is applicable only if the
    Exposing governmental inefficiency and misconduct is a matter            matter that is the subject of the officer’s speech or conduct is
    of considerable significance. As the Court noted in Connick              found to be one of public concern.
    [Connick v. Myers, 461 U.S. 138 (1983)] public employers
    should, “as a matter of good judgment,” be “receptive to con-            B. Personal Uses of Social Networking Detrimental to the
    structive criticism offered by their employees.” The dictates of         Department
    sound judgment are reinforced by the powerful network of leg-                Law enforcement personnel, like many citizens today, engage
    islative enactments—such as whistle-blower protection laws and           in social networking, participate in blogging, or otherwise use
    labor codes—available to those who seek to expose wrongdo-               the Internet for individual purposes.24 While much of this activi-
    ing…These imperatives, as well as obligations arising from any           ty is perfectly proper, in some instances what is said or done by
    other applicable constitutional provisions and mandates of the           employees on the Internet could be considered detrimental to the
    criminal and civil laws, protect employees and provide checks on         department and its mission in a number of ways.
    supervisors who would order unlawful or otherwise inappropri-                Revelation of sensitive information. Blogs or other communi-
    ate actions.16                                                           cations may, inadvertently or otherwise, reveal sensitive infor-
    Statements by public employees not made in an official                   mation about the department’s activities. For example, the com-
capacity. While official statements are not, under Garcetti, pro-            munication may include facts potentially damaging to an ongo-
tected by the First Amendment, the situation is quite different if           ing investigation, disclose departmental plans for raids or traffic
the public employee is not speaking in an official capacity, but             checkpoints, or compromise the identities of officers engaged in
instead in his or her capacity as a private citizen. Whether or not          undercover work.
                                                                         3
Sexually explicit communications. Several major court cases            employee. Such discipline may lawfully be imposed only under
have dealt with litigation over personnel actions based upon an            the rules discussed previously. Since in most cases the conduct in
employee’s use of social media to communicate sexually explicit            question will fall into the category of unofficial, personal com-
statements, pictures, videos, or other such material.25 Where the          munications, discipline is possible only when (1) the situation is
person posting such material identifies himself or herself as a            not a matter of public interest, or (2) though a matter of public
police officer, or can be identified as one, the potential for dam-        interest, the Pickering balancing test finds that the departmental
age to the department’s reputation and hence its effectiveness             interests outweigh the First Amendment interests of the officer.
may be considerable. [See, most recently, Ontario v. Quon, 560 U.             These principles have been applied in numerous court cases
S. ____ (2010), decided June 17, 2010.]                                    involving social networking and other uses of electronic social
    Defamatory material. Posting defamatory material by an                 media by police officers. Many of these cases have resulted in a
employee not only is an embarrassment to the department, but               finding that the officer’s use of social media was not a matter of
also creates an obvious risk of lawsuits against the department,           public interest and that the officer was therefore not shielded
the officer, and even supervisors who may have failed to prevent           from disciplinary action by the First Amendment.
or remedy the impropriety.                                                    One of the best-known Court decisions of this type is that of
    Communications derogatory of, or offensive to, protected               City of San Diego v. Roe.31 The case provides an instructive exam-
classes of individuals. Posting racial comments or other material          ple of how the Court applies the rules applicable to employee
offensive to persons of a particular race, gender, religion, ethnic        speech and may be instructive to officers who use social media.
background, or other protected class, can be potentially damag-               In Roe, the Court considered a First Amendment case involv-
ing to the department in several ways. It may strain community             ing sexually explicit behavior by a police officer.32 According to
relations, inhibit recruiting, and generate litigation under various       the Court, Roe, a San Diego police officer, was terminated for
federal and state laws. It may also interfere with the successful          having
prosecution of some present or future court case when officers of             made a video of himself stripping off a police uniform and mas-
the department post such material, as noted below.                            turbating. He sold the video on the adults-only section of eBay,
    Social media communications and impeachment of police
                                                                              the popular online auction site. ... Roe also sold custom videos, as
witnesses. Almost any statement or conduct by a police officer
                                                                              well as police equipment, including official uniforms of the San
that calls into question the officer’s credibility as a witness may
                                                                              Diego Police Department (SDPD), and various other items such
be used at a trial either to impeach that officer’s testimony or to
                                                                              as men’s underwear. Roe’s eBay user profile identified him as
cause him or her to be excluded from testifying. The implications
                                                                              employed in the field of law enforcement.
for the officer’s career and for law enforcement in general are
obvious.                                                                      When this conduct came to the attention of Roe’s department, an
    Further, statements or conduct of an officer that would affect            investigation was initiated. ... Thereafter, the department ...
his or her credibility fall under the requirements of Brady v.                began proceedings which resulted in Roe’s dismissal from the
Maryland.26 In 1972, in Giglio v. United States,27 the U.S. Supreme           force. Roe then brought suit alleging that the termination violat-
Court extended the Brady rule to require that the prosecution dis-            ed his rights of freedom of speech.33
close to the defense any information relevant to the credibility of           The Court found in favor of the City of San Diego, holding
the government’s witnesses. The disclosure requirement applies             that the officer’s conduct did not relate to a matter of public con-
to both prosecution and police and imposes a duty upon police              cern for First Amendment purposes and, therefore, did not pre-
not only to disclose known information but also to learn of such           clude disciplinary action against the officer. The Court said:
information.28 This learn-and-disclose requirement may extend to
communications made by officers—even in their private lives—                  Although Roe’s activities took place outside the workplace and
via social media.                                                             purported to be about subjects not related to his employment, the
    In light of the above, some attorneys, particularly defense               SDPD demonstrated legitimate and substantial interests of its
counsel in criminal cases, search for material posted by police               own that were compromised by his [Roe’s] speech. Far from con-
officers on websites with the hope of finding incriminating state-            fining his activities to speech unrelated to his employment, Roe
ments that can be used at trial. Such findings have been used to              took deliberate steps to link his videos and other wares to his
impeach officers in a number of criminal cases. When an officer’s             police work, all in a way injurious to his employer. The use of the
postings indicate bias or a propensity toward violence, in partic-            uniform, the law enforcement reference in the Web site, the list-
ular, they become of great value to defense lawyers seeking to                ing of the speaker as “in the field of law enforcement,” and the
impeach an officer’s testimony and may seriously affect the out-              debased parody of an officer performing indecent acts while in the
come of the case.29                                                           course of official duties brought the mission of the employer and
    This potential for impeachment may extend beyond one par-                 the professionalism of its officers into serious disrepute. ...
ticular case. Criminal defense lawyers are known to engage in                 [T]here is no difficulty in concluding that Roe’s expression does
networking with their colleagues to identify officers whose                   not qualify as a matter of public concern under any view of the
speech or conduct may call into question their credibility in any             public concern test. ...
future case in which the officer testifies. In some instances this
may reduce the officer’s usefulness to the department to the                  The speech in question was detrimental to the mission and func-
point that the officer must be placed on desk duty or terminated.30           tions of the employer. There is no basis for finding that it was of
                                                                              concern to the community as the Court’s cases have understood
C. Employee Discipline for Inappropriate Use of Social Media                  that term in the context of restrictions by governmental entities
   When an employee uses social media as a means of commu-                    on the speech of their employees.34
nicating matters that give rise to one or more of the foregoing               On this rationale, the Court upheld the City’s action in termi-
problems, a department may seek to impose discipline upon the              nating Roe.35
                                                                       4
Thus a law enforcement agency may discipline or terminate                that may arise from the misuse of social media by individuals.
an employee for improper use of social media, provided that the              The model policy addresses both the use of these tools on behalf
court finds that the speech in question did not touch upon a mat-            of the department as well as the regulation of personal use by
ter of public concern, or that, if it did, the department’s interests        employees. This duality is central to not only the policy adapted
outweigh the First Amendment interests of the officer in the                 by an agency but also the overall social media strategy of an
case.29                                                                      agency, which should be integrated with its overarching commu-
    Note, however, that whether or not the matter is one of public           nications and outreach plan.
concern is not always clear, and often will be hotly contested in               The use of social media should be managed according to the
any litigation arising out of the department’s disciplinary actions.         guidelines presented in the model policy and in line with the
                                                                             agency’s strategy. Organizations must recognize the value social
D. Freedom of Information and Records Retention                              media has when used purposefully to meet agency goals such as
   While federal law enforcement agencies must abide by the                  community outreach, service development, officer and volunteer
United States Freedom of Information Act, state and local agen-              recruitment, and criminal investigations. This recognition, how-
cies are responsible for adhering to state and local guidelines on           ever, must be coupled with an assessment of the challenges that
open record availability and archiving. Each state has unique                may be faced. Further, agencies have a duty to educate and
caveats to their laws and agencies must be aware of these and the            inform officers
distinct challenges they present for social media content.

                                                                             Endnotes
IV. Personal Use                                                                  1
                                                                                     A large portion of this paper has been adapted from Training Key #641, “Social
                                                                             Networking and Freedom of Speech,” written by Charles Friend.
    With millions of individuals engaging in the use of social                    2
                                                                                     Daigle, Eric P., “Social Networking Policies: Just Another Policy?” The Police Chief 77, no.
media, it is obvious that law enforcement personnel will be                  5 (May 2010): 13.
                                                                                  3
                                                                                     Sarah Michalos, “Social Media to Solve Crimes,” The Journal Gazette, June 20, 2010,
among the users. Content posted by law enforcement officials on              http://www.journalgazette.net/article/20100620/NEWS07/306209898/0/FRONTPAGE
social media sites has the potential to be disseminated broadly,             (accessed August 30, 2010).
even if posted under strict privacy settings. Any improper post-                  4
                                                                                      Mary Lou Leary and Mary Rappaport, Beyond the Beat: Ethical Considerations for
                                                                             Community Policing in the Digital Age (Washington, D.C.: National Centers for Victims of
ings can ultimately affect the employee’s employment and the                 Crime,                             November                            2008),                      9,
agency as a whole.                                                           http://www.ncvc.org/ncvc/AGP.Net/Components/documentViewer/Download.aspxnz?
    Even if content is posted while personnel are off duty, it can           DocumentID=45708 (accessed August 27, 2010).
                                                                                  5
                                                                                     “Social Networking for Law Enforcement,” NLECTC Tech Beat (Winter 2010): 6 (quoting
still have detrimental effects. Social media site content is now fre-        Anthony Guglielmi, director of public affairs for the Baltimore, Maryland, Police
quently used by defense attorneys to impugn a person’s reputa-               D            e        p        a        r        t       m         e        n        t       )      ,
tion or show bias, as discussed earlier. Further, the safety and             http://www.justnet.org/TechBeat%20Files/508Techbeat%20Winter%202010.pdf (accessed
                                                                             August 27, 2010). .
security of personnel and their families is a paramount concern.                  6
                                                                                     For more information on recruitment, please visit the IACP Discover Policing website
Department employees must be made aware of the fact that,                    at www.discoverpolicing.org.
regardless of privacy settings, the pictures, the videos, and the
                                                                                  7
                                                                                      “Freedom of Speech and the Patrol Officer,” Training Key #612 (Alexandria, Va.:
                                                                             International Association of Chiefs of Police, 2007).
text they post online could be made available to individuals for                  8
                                                                                      “Social Networking and Freedom of Speech,” Training Key #641 (Alexandria, Va.:
whom it was not intended.                                                    International Association of Chiefs of Police, 2010).
                                                                                  9
                                                                                     Connick v. Myers, 461 U.S. 138, 143 (1983) citing McAuliffe v. Mayor of New Bedford, 155
    It is also important to recognize that social media is increas-
                                                                             Mass. 216, 220, 29 N.E. 517, 517 (1892) and Adler v. Board of Education, 342 U.S. 485 (1952);
ingly accessed via mobile devices as opposed to computer work                Garner v. Los Angeles Bd. of Public Works, 341 U.S. 716 (1951); Public Workers v. Mitchell, 330 U.S.
stations. The use of cellular telephones, both personal and                  75 (1947); United States v. Wurzbach, 280 U.S. 396 (1930); Ex parte Curtis, 106 U.S. 371 (1882).
                                                                                  10
                                                                                       Garcetti v. Ceballos, 547 U.S. 410, 418, 126 S. Ct. 1951, 1958 (2006), citing Waters v.
department issued, while on duty can be subject to department                Churchill, 511 U.S. 661, 671 (1994).
oversight as well as discovery in court.                                          11
                                                                                     Id.
                                                                                  12
                                                                                      Id.
    For any who may question a police department’s authority to                   13
                                                                                      Id.
    monitor personal cell phone use in this manner, it should be made             14
                                                                                      Id. at 422–426, four Justices filed dissenting opinions in the case.
    clear that the actions and activities of police officers while on             15
                                                                                     See, e.g., Vose v. Kliment, 506 F.3d 565, 572 (7th Cir. 2007) (narcotics sergeant voiced con-
                                                                             cerns to management regarding another unit; court held that “Vose’s speech, albeit an hon-
    duty are germane to the efficiency and effectiveness of the police       orable attempt to correct alleged wrongdoing, was not protected by the First Amendment”).
    department and, as such, subject to administrative manage-                    16
                                                                                      Garcetti, 547 U.S. at 425–426, citing 5 U.S.C. 2302(b)(8) and other protections.
    ment.36                                                                       17
                                                                                      Connick, 461 U.S. 138; Pickering v. Board of Education, 391 U.S. 563 (1968).
                                                                                  18
                                                                                      City of San Diego v. Roe, 543 U.S. 77 (2004).
    This correlation between mobile device usage and social                       19
                                                                                      Id. at 78.
media engagement should not be overlooked by department per-
                                                                                  20
                                                                                      Id. at 80, citing Connick, 461 U.S. 138, and Pickering, 391 U.S. 563.
                                                                                  21
                                                                                      See Pickering, 391 U.S. 563 (1968), cited in Garcetti, 547 U.S. 410.
sonnel.                                                                           22
                                                                                      Garcetti, 547 U.S. at 421.
    It is essential that agencies educate both new and seasoned                   23
                                                                                      Roe, 543 U.S. at 82, citing Pickering, 391 U.S. at 568; for an excellent discussion of the
personnel on the proper and improper use of social media tools               rules applicable to employee speech, see Baker, “Speech and the Public Employee,” FBI Law
                                                                             Enforcement Bulletin 77, no. 8 (August 2008): 23–32.
and set out processes for dealing with violations. Proper training                24
                                                                                     The AELE Monthly Law Journal reports that “More than half of all adult Americans ages
mechanisms should be in place to ensure that all agency person-              25–35 have personal networking places on media websites....” in “Online Networking,
                                                                             Texting, and Blogging by Peace Officers,” 2010 (4) AELE Mo. L. J. 201 (April 2010): 201,
nel are aware of the potential repercussions of their online behav-          http://www.aele.org/law/2010all04/2010-04MLJ201.pdf (accessed September 7, 2010).
iors. Responsible social media use should be emphasized.                          25
                                                                                      See, e.g., Roe, 543 U.S. 77 (2004), discussed further in the Employee Discipline for
                                                                             Inappropriate Use of Social Media section of this paper
                                                                                  26
                                                                                      Brady v. Maryland, 373 U.S. 83 (1963); see, e.g., Jeff Noble, “Police Officer Truthfulness
                                                                             and the Brady Decision,” The Police Chief 70, no. 10 (October 2003): 92–101 http://policechief-
V. CONCLUSION                                                                magazine.org/magazine/index.cfm?fuseaction=display_arch&article_id=118&issue_id=102
    Police executives and employees should be aware of the ben-              003 (accessed September 6, 2010.
                                                                                  27
                                                                                      Giglio v. United States, 405 U.S. 150 (1972) (prosecution’s promise of leniency to the wit-
efits of social media for agency operations as well as the issues            ness was not disclosed to the defense).

                                                                         5
28
         The subject of Brady and the disclosure requirement for matters affecting officer credi-
bility is discussed in the IACP survey paper, Brady v. Maryland and Officer Credibility (2008).
      29
         See “Online Networking, Texting, and Blogging by Peace Officers;” for example, it has                                     Acknowledgment
been reported that in a recent New York case an acquittal resulted after the defense brought                     This Concepts & Issues Paper was developed by the
to light at the trial information about an NYPD officer’s website postings, apparently because
the website postings created a reasonable doubt as to the guilt of the defendant; see Los
                                                                                                              International Association of Chiefs of Police (IACP) Center
Angeles County Sheriff’s Department Newsletter 9, no. 7 (2009).                                               for Social Media in conjunction with the IACP National
      30
         See IACP survey paper, Brady v. Maryland and Officer Credibility.                                    Law Enforcement Policy Center. We are appreciative of the
      31
         City of San Diego v. Roe, 543 U.S. 77 (2004).
      32
         Id.
                                                                                                              many policy agencies across the country who shared their
      33
         Id..                                                                                                 existing policies.
      34
         Id. at 81–85.
      35
         City of San Diego v. Roe, 543 U.S. 77 (2004); for another case involving social media pub-
lication of sexual material resulting in dismissal of an employee, see Dible v. City of Chandler,
502 F.3d 1040 (9th Cir. 2007) (officer published sexual material on website, dismissal upheld).
      36
         In Dible, 502 F.3d at 1048 (9th Cir. 2007) (officer published sexual material on website,                 This project was supported by Grant No. 2006-DG-BX-K004 awarded by the
dismissal upheld), the 9th Circuit observed “It would not seem to require an astute moral                     Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.
philosopher or a brilliant social scientist to discern the fact that Ronald Dible’s activities,               The Assistant Attorney General, Office of Justice Programs, coordinates the activi-
when known to the public, would be ‘detrimental to the mission and functions of the employ-                   ties of the following program offices and bureaus: the Bureau of Justice Assistance,
er.’ ... And although the government’s justification cannot be mere speculation, it is entitled               the Bureau of Justice Statistics, National Institute of Justice, Office of Juvenile Justice
to rely on ‘reasonable predictions of disruption.’” (citing and quoting Waters v. Churchill, 511              and Delinquency Prevention, and the Office of Victims of Crime. Points of view or
U.S. 161 (1994); again, departments should keep in mind that not all cases will be seen by the                opinions in this document are those of the author and do not represent the official
courts as being so clear.                                                                                     position or policies of the United States Department of Justice or the IACP.
      37
          Cellular Telephones, Concepts and Issues Paper (Alexandria, Va.: International
Association of Chiefs of Police, April 2004),


                                                                                                                    Every effort has been made by the IACP National Law Enforcement Policy
                                                                                                              Center staff and advisory board to ensure that this model policy incorporates the
                                                                                                              most current information and contemporary professional judgment on this issue.
                                                                                                              However, law enforcement administrators should be cautioned that no “model”
                                                                                                              policy can meet all the needs of any given law enforcement agency. Each law
                                                                                                              enforcement agency operates in a unique environment of federal court rulings, state
                                                                                                              laws, local ordinances, regulations, judicial and administrative decisions and col-
                                                                                                              lective bargaining agreements that must be considered. In addition, the formulation
                                                                                                              of specific agency policies must take into account local political and community
                                                                                                              perspectives and customs, prerogatives and demands; often divergent law enforce-
                                                                                                              ment strategies and philosophies; and the impact of varied agency resource capa-
                                                                                                              bilities among other factors.



                                                                                                          © Copyright 2010. International Association of Chiefs of Police, Alexandria,
                                                                                                          Virginia U.S.A. All rights reserved under both international and Pan-American
                                                                                                          copyright conventions. No reproduction of any part of this material may be made
                                                                                                          without prior written consent of the copyright holder.




                                                                                                      6

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Social media paper

  • 1. IACP National Law Enforcement Policy Center Social Media Concepts and Issues Paper September 2010 I. INTRODUCTION ment managers and executives on the uses and abuses of social media. As the age of technology continues to expand, the use of A. Purpose of Document social media should be supervised closely in order to ensure eth- This paper1 was designed to accompany the Model Policy on ical, effective, and lawful police applications. Social Media established by the IACP National Law Enforcement C. Policy Development Policy Center. This paper provides essential background materi- al and supporting documentation to impart greater understand- In response to the rise in use of social media, police depart- ing of the developmental philosophy and implementation ments should draft and implement policies that regulate social requirements for the model policy. This material will be of value media use among employees, as well as determines proper and to law enforcement executives in their efforts to tailor the model effective department use. The model social media policy was policy to the requirements and the circumstances of their com- developed to establish an agency’s position on the utility and munities and their law enforcement agencies. management of social media tools as well as provide guidelines for personal usage of social media for agency personnel. B. Background As noted above, many of the legal issues surrounding social Personal Internet access has grown exponentially over the last media have not yet been settled in the court system. “In a time decade, facilitating the growth in popularity of the World Wide where the legal standards as to privacy issues are being inter- Web and, more recently, social media. For the purpose of this dis- preted at all levels, the need to ensure clear standards are in place cussion paper, social media is defined as a category of Internet- is more important than ever.”2 based resources that integrate user-generated content and user Before determining what needs to be accomplished in a social participation. Social media tools have become synonymous with media policy, it is essential to bring together communications, popular culture and new waves of personal communication. legal, and other officials within the agency and municipal juris- People of all ages and organizations of all types are using these diction to perform a needs assessment. Agencies should also tools like never before. note, that many issues may be resolved by citing other policies Social media has many uses for government agencies includ- that may already be in place such as Internet Use, Electronic ing law enforcement agencies. The characteristics of community Messaging, Code of Conduct, and Media Relations. collaboration and interactive communication that are at the core of social media, lend directly to the core of democratic culture, II. OFFICIAL DEPARTMENT USE and allow for positive community interaction and effective deliv- ery of services. Community policing, investigations, and other Departments may find great value in the use of various social strategic initiatives can all be enhanced with the effective use of media tools. Social media tools can be used for numerous pur- social media. poses and can be invaluable in many day-to-day law enforce- The increase in personal social media usage across demo- ment operations. It is integral that authorization and administra- graphics also means that more and more law enforcement per- tion of any department-sanctioned sites are clearly articulated. sonnel are engaging in these tools on a personal level. Misuse of A. Uses social media can lead to harsh consequences for both the indi- vidual and his or her agency. Investigations. Agencies may use social media as an inves- The IACP Model Policy on Social Media was established in order tigative tool when seeking evidence or information about miss- to assist law enforcement agencies in developing appropriate ing or wanted persons, gang participation, and web-based crimes procedures and guidelines for both official department use of such as cyberstalking or cyberbullying. For example, in Franklin, social media tools as well as personal use by agency employees. Indiana, prosecutors and attorneys use social network profiles as The purpose of this discussion paper is to educate law enforce- evidence in cases spanning from underage drinking to child cus- tody. A publication of the IACP National Law Enforcement Policy Center 515 N. Washington St., Alexandria, VA 22314-2357 This document is the result of work performed by the IACP National Law Enforcement Policy Center. The views and opinions expressed in this document are sanctioned by the center’s advisory board and do not necessarily represent the official position or policies of the International Association of Chiefs of Police.
  • 2. Prosecutors also tracked the Facebook profile of Will Slinger, who passwords currently active within their respective agencies. was convicted in 2007 of two counts of operating a vehicle while Should the employee who administers the account be removed under the influence of a controlled substance. as administrator or no longer be employed by the agency, the PIO, or an authorized representative, should immediately change Slinger had smoked marijuana the day he crashed into a van and all passwords and account information. killed a passenger inside. On his Facebook page, Slinger refer- Freedom of speech for police officers and other similarly situ- enced his marijuana use and also posted photos of a bong…3 ated public employees has been a difficult issue for many years. This is just one of many instances across the country where The courts have struggled to define the limits of this protected police and prosecutors are using information found online and right, and the case law on this point has become complex and at through social networks to put together the pieces of a case and times difficult to apply. U.S. courts have long recognized that enhance the evidence against an individual. while the First Amendment’s guarantee is a vital part of our free- Community outreach and information. Departments can use doms, it is not unlimited and may be curtailed when its exercise social media tools to enhance community policing initiatives by causes harm to other important government interests. The prob- “promoting better communications, providing greater access to lem for the courts—and for police departments—has been to information, fostering greater transparency, allowing for great determine where to draw the line and how to properly inform accountability, encouraging broader participation, and providing police officers of these legal limitations.7 a vehicle for collaborative problem solving.”4 For example, crime The complexity of the issue is increased by the courts’ making prevention tips may be posted through various online avenues, distinctions between statements made in a public employee’s online reporting opportunities may be offered, crime maps and official capacity and those made as a private citizen. This distinc- other data may be posted, or these tools may be used to distrib- tion is sometimes complicated by the fact that police officers are ute valuable community and alert information. widely considered to be on duty at all times, increasing the diffi- Departments across the country are using the various social culty of determining into which category the officer’s speech media tools to reach out to their communities in new ways and falls.8 foster valuable connections throughout their jurisdictions. The police department in Baltimore, Maryland, uses Twitter, Nixle, and Facebook to enhance relationships and increase knowledge III. Legal Aspects of Social Media Usage and safety around the city. Baltimore police use social media “as an extension of the local news media because the media can’t A. The First Amendment and the Public Employee cover everything that happens and involves the department”5 The First Amendment to the U.S. Constitution protects most Recruitment and employment. To be competitive employers, speech. In this context, the term speech may refer to oral or writ- law enforcement agencies must be creative in their outreach and ten communications or other forms of conduct. In some open to using new tools. Social media provides law enforcement instances, such communications or conduct may be deemed with the ability to attract, engage, and inform potential appli- detrimental to a police department and the accomplishment of its cants on a whole new level. Departments such as the Houston, mission. In these cases, discipline may be imposed in order to Texas, Police Department and the Vancouver, British Columbia, repair such damage, prevent future such incidents, or both. Police Department use social media tools such as blogs, social Employees often resist these personnel actions on the grounds networks, and multimedia-sharing sites to give potential appli- that the communication or conduct was privileged under the cants and recruits a unique view of police work. Social media First Amendment. sites also allow departments to make a connection with the pub- Statements made in an official capacity. The extent of a pub- lic and answer questions they may have about a future career in lic employee’s First Amendment rights depends heavily upon law enforcement.6 whether the statements in question were or were not made in the It is also vital for agencies to recognize the importance of inte- employee’s official capacity. If the statements were made in an grating cybervetting procedures into the background investiga- official capacity, the employee’s speech is generally not protected tion process for potential new hires. But, departments must bal- by the First Amendment. ance due diligence with an individual’s privacy concerns to As the U.S. Supreme Court has noted, for many years the rule ensure fair and just hiring practices. The IACP and the Defense has been that “a public employee had no right to object to condi- Personnel Security Research Center have developed guidelines tions placed upon the terms of employment—including those for the assessment of a person’s suitability to hold a position in a which restricted the exercise of constitutional rights.”9 As a recent law enforcement agency using information found on the Internet. decision states, “when a citizen enters government service, the citizen by necessity must accept certain limitations on his or her B. Authorization and Administration freedom.”10 There should be an authorization process for employees wish- A very significant recent ruling regarding a public employee’s ing to create an account for the benefit of the agency, with the First Amendment rights when a statement is made in his or her agency public information officer (PIO), or authorized press rep- official capacity is the 2006 U.S. Supreme Court decision in resentative, as the authority overseeing and confirming deci- Garcetti v. Ceballos.11 In that case, Ceballos, a deputy district attor- sions. In this role, the PIO, or an authorized representative, will ney, was asked by defense counsel to review a case in which, the evaluate all requests for use, verify staff being authorized to use defense counsel claimed, the affidavit police used to obtain a social media tools, and confirm completion of training for social search warrant was inaccurate. Concluding after the review that media. PIOs, or authorized representatives, should also be the affidavit contained misrepresentations, Ceballos relayed his responsible for maintaining a list of all social media application findings to his supervisors, and thereafter wrote a memorandum domain names in use, the names of employee administrators of recommending dismissal of the case.12 these accounts, as well as the associated user identifications and Subsequently, Ceballos claimed that his employers had retali- 2
  • 3. ated against him for his memo in violation of the First and the employee is speaking as a private citizen may sometimes be Fourteenth Amendments, and he filed suit under 42 U.S.C. §1983. at issue, but where the communication in question is not about an The district court rejected Ceballos’s claim, ruling that the memo official matter, this determination is usually not too difficult. was not protected speech because Ceballos wrote it pursuant to If the public employee was speaking only in the role of a pri- his employment duties. The Ninth Circuit reversed on the vate citizen, the employee’s speech may be protected by the First grounds that the memo’s allegations were protected under the Amendment if the communication touches upon a matter of pub- First Amendment. Upon appeal to the U.S. Supreme Court, how- lic concern.17 However, determining what is or is not a matter of ever, the Ninth Circuit was reversed, holding that when public public concern can be very difficult, and the courts have recog- employees make statements pursuant to their official duties, they nized this. In several cases, the U.S. Supreme Court has attempt- are not speaking as citizens for First Amendment purposes, and ed to clarify the concept. For example, in City of San Diego v. Roe,18 the U.S. Constitution therefore does not insulate their communi- the Court said that “public concern is something that is a subject cations from employer discipline.13 The Court said: of legitimate news interest; that is, a subject of general interest Our holding ... is supported by the emphasis of our precedents on and of value and concern to the public at the time of publica- affording government employers sufficient discretion to manage tion.”19 The same Court further described matters of public con- their operations. Employers have heightened interests in control- cern as being “typically matters concerning government policies ling speech made by an employee in his or her professional capac- that are of interest to the public at large....”20 ity. Official communications have official consequences, creating If the matter is indeed one of public concern, the courts give a need for substantive consistency and clarity. Supervisors must the officer considerable latitude to speak out or to engage in con- ensure that their employees’ official communications are accu- duct which the courts consider constitutionally protected speech. rate, demonstrate sound judgment, and promote the employer’s Thus, one of the first inquiries that a court will make in such mission. ... cases is whether or not the speech engaged in by the officer falls within the area of matters of public concern.21 We reject ... the notion that the First Amendment shields from Even if some forms of speech relate to a matter that falls with- discipline the expressions employees make pursuant to their pro- in an area of public concern, the First Amendment may not nec- fessional duties. Our precedents do not support the existence of a essarily preclude the department from taking steps to discipline constitutional cause of action behind every statement a public the officer for it. Even when speaking as a private citizen about employee makes in the course of doing his or her job.14 matters of public concern, employees may be subject to “speech Since police officers are public employees, it appears that the restrictions that are necessary for their employers to operate effi- First Amendment will not prohibit a law enforcement agency ciently and effectively.”22 from taking disciplinary action against an officer whose official Thus, if an officer’s speech (including conduct) has been sig- statements are deemed to warrant it. But, what constitutes an nificantly harmful to the department and its mission, the depart- official statement is often at issue. Of particular interest to crimi- ment may take action to prevent further damage. In Roe, the nal justice personnel are the cases in which a departmental Court restates the balancing test, adopted by the Pickering Court employee has reported to superiors about perceived misconduct to be used or other problems within the department. Such criticisms have To reconcile the employee’s right to engage in speech and the gov- frequently been held to be official statements and, therefore, not ernment employer’s right to protect its own legitimate interests subject to First Amendment protection—even though they are in performing its mission the Pickering Court adopted a balanc- about matters that are not within areas of the speaker’s own ing test. It requires a court evaluating restraints on a public immediate responsibility.15 employee’s speech to balance “the interests of the [employee], as a However, the courts have pointed out that although First citizen, in commenting upon matters of public concern and the Amendment protection does not apply, the employee may be interest of the State, as an employer, in promoting the efficiency shielded from disciplinary action by other protections. As the of the public services it performs through its employees.”23 U.S. Supreme Court observed in Garcetti, Note that this Pickering balancing test is applicable only if the Exposing governmental inefficiency and misconduct is a matter matter that is the subject of the officer’s speech or conduct is of considerable significance. As the Court noted in Connick found to be one of public concern. [Connick v. Myers, 461 U.S. 138 (1983)] public employers should, “as a matter of good judgment,” be “receptive to con- B. Personal Uses of Social Networking Detrimental to the structive criticism offered by their employees.” The dictates of Department sound judgment are reinforced by the powerful network of leg- Law enforcement personnel, like many citizens today, engage islative enactments—such as whistle-blower protection laws and in social networking, participate in blogging, or otherwise use labor codes—available to those who seek to expose wrongdo- the Internet for individual purposes.24 While much of this activi- ing…These imperatives, as well as obligations arising from any ty is perfectly proper, in some instances what is said or done by other applicable constitutional provisions and mandates of the employees on the Internet could be considered detrimental to the criminal and civil laws, protect employees and provide checks on department and its mission in a number of ways. supervisors who would order unlawful or otherwise inappropri- Revelation of sensitive information. Blogs or other communi- ate actions.16 cations may, inadvertently or otherwise, reveal sensitive infor- Statements by public employees not made in an official mation about the department’s activities. For example, the com- capacity. While official statements are not, under Garcetti, pro- munication may include facts potentially damaging to an ongo- tected by the First Amendment, the situation is quite different if ing investigation, disclose departmental plans for raids or traffic the public employee is not speaking in an official capacity, but checkpoints, or compromise the identities of officers engaged in instead in his or her capacity as a private citizen. Whether or not undercover work. 3
  • 4. Sexually explicit communications. Several major court cases employee. Such discipline may lawfully be imposed only under have dealt with litigation over personnel actions based upon an the rules discussed previously. Since in most cases the conduct in employee’s use of social media to communicate sexually explicit question will fall into the category of unofficial, personal com- statements, pictures, videos, or other such material.25 Where the munications, discipline is possible only when (1) the situation is person posting such material identifies himself or herself as a not a matter of public interest, or (2) though a matter of public police officer, or can be identified as one, the potential for dam- interest, the Pickering balancing test finds that the departmental age to the department’s reputation and hence its effectiveness interests outweigh the First Amendment interests of the officer. may be considerable. [See, most recently, Ontario v. Quon, 560 U. These principles have been applied in numerous court cases S. ____ (2010), decided June 17, 2010.] involving social networking and other uses of electronic social Defamatory material. Posting defamatory material by an media by police officers. Many of these cases have resulted in a employee not only is an embarrassment to the department, but finding that the officer’s use of social media was not a matter of also creates an obvious risk of lawsuits against the department, public interest and that the officer was therefore not shielded the officer, and even supervisors who may have failed to prevent from disciplinary action by the First Amendment. or remedy the impropriety. One of the best-known Court decisions of this type is that of Communications derogatory of, or offensive to, protected City of San Diego v. Roe.31 The case provides an instructive exam- classes of individuals. Posting racial comments or other material ple of how the Court applies the rules applicable to employee offensive to persons of a particular race, gender, religion, ethnic speech and may be instructive to officers who use social media. background, or other protected class, can be potentially damag- In Roe, the Court considered a First Amendment case involv- ing to the department in several ways. It may strain community ing sexually explicit behavior by a police officer.32 According to relations, inhibit recruiting, and generate litigation under various the Court, Roe, a San Diego police officer, was terminated for federal and state laws. It may also interfere with the successful having prosecution of some present or future court case when officers of made a video of himself stripping off a police uniform and mas- the department post such material, as noted below. turbating. He sold the video on the adults-only section of eBay, Social media communications and impeachment of police the popular online auction site. ... Roe also sold custom videos, as witnesses. Almost any statement or conduct by a police officer well as police equipment, including official uniforms of the San that calls into question the officer’s credibility as a witness may Diego Police Department (SDPD), and various other items such be used at a trial either to impeach that officer’s testimony or to as men’s underwear. Roe’s eBay user profile identified him as cause him or her to be excluded from testifying. The implications employed in the field of law enforcement. for the officer’s career and for law enforcement in general are obvious. When this conduct came to the attention of Roe’s department, an Further, statements or conduct of an officer that would affect investigation was initiated. ... Thereafter, the department ... his or her credibility fall under the requirements of Brady v. began proceedings which resulted in Roe’s dismissal from the Maryland.26 In 1972, in Giglio v. United States,27 the U.S. Supreme force. Roe then brought suit alleging that the termination violat- Court extended the Brady rule to require that the prosecution dis- ed his rights of freedom of speech.33 close to the defense any information relevant to the credibility of The Court found in favor of the City of San Diego, holding the government’s witnesses. The disclosure requirement applies that the officer’s conduct did not relate to a matter of public con- to both prosecution and police and imposes a duty upon police cern for First Amendment purposes and, therefore, did not pre- not only to disclose known information but also to learn of such clude disciplinary action against the officer. The Court said: information.28 This learn-and-disclose requirement may extend to communications made by officers—even in their private lives— Although Roe’s activities took place outside the workplace and via social media. purported to be about subjects not related to his employment, the In light of the above, some attorneys, particularly defense SDPD demonstrated legitimate and substantial interests of its counsel in criminal cases, search for material posted by police own that were compromised by his [Roe’s] speech. Far from con- officers on websites with the hope of finding incriminating state- fining his activities to speech unrelated to his employment, Roe ments that can be used at trial. Such findings have been used to took deliberate steps to link his videos and other wares to his impeach officers in a number of criminal cases. When an officer’s police work, all in a way injurious to his employer. The use of the postings indicate bias or a propensity toward violence, in partic- uniform, the law enforcement reference in the Web site, the list- ular, they become of great value to defense lawyers seeking to ing of the speaker as “in the field of law enforcement,” and the impeach an officer’s testimony and may seriously affect the out- debased parody of an officer performing indecent acts while in the come of the case.29 course of official duties brought the mission of the employer and This potential for impeachment may extend beyond one par- the professionalism of its officers into serious disrepute. ... ticular case. Criminal defense lawyers are known to engage in [T]here is no difficulty in concluding that Roe’s expression does networking with their colleagues to identify officers whose not qualify as a matter of public concern under any view of the speech or conduct may call into question their credibility in any public concern test. ... future case in which the officer testifies. In some instances this may reduce the officer’s usefulness to the department to the The speech in question was detrimental to the mission and func- point that the officer must be placed on desk duty or terminated.30 tions of the employer. There is no basis for finding that it was of concern to the community as the Court’s cases have understood C. Employee Discipline for Inappropriate Use of Social Media that term in the context of restrictions by governmental entities When an employee uses social media as a means of commu- on the speech of their employees.34 nicating matters that give rise to one or more of the foregoing On this rationale, the Court upheld the City’s action in termi- problems, a department may seek to impose discipline upon the nating Roe.35 4
  • 5. Thus a law enforcement agency may discipline or terminate that may arise from the misuse of social media by individuals. an employee for improper use of social media, provided that the The model policy addresses both the use of these tools on behalf court finds that the speech in question did not touch upon a mat- of the department as well as the regulation of personal use by ter of public concern, or that, if it did, the department’s interests employees. This duality is central to not only the policy adapted outweigh the First Amendment interests of the officer in the by an agency but also the overall social media strategy of an case.29 agency, which should be integrated with its overarching commu- Note, however, that whether or not the matter is one of public nications and outreach plan. concern is not always clear, and often will be hotly contested in The use of social media should be managed according to the any litigation arising out of the department’s disciplinary actions. guidelines presented in the model policy and in line with the agency’s strategy. Organizations must recognize the value social D. Freedom of Information and Records Retention media has when used purposefully to meet agency goals such as While federal law enforcement agencies must abide by the community outreach, service development, officer and volunteer United States Freedom of Information Act, state and local agen- recruitment, and criminal investigations. This recognition, how- cies are responsible for adhering to state and local guidelines on ever, must be coupled with an assessment of the challenges that open record availability and archiving. Each state has unique may be faced. Further, agencies have a duty to educate and caveats to their laws and agencies must be aware of these and the inform officers distinct challenges they present for social media content. Endnotes IV. Personal Use 1 A large portion of this paper has been adapted from Training Key #641, “Social Networking and Freedom of Speech,” written by Charles Friend. With millions of individuals engaging in the use of social 2 Daigle, Eric P., “Social Networking Policies: Just Another Policy?” The Police Chief 77, no. media, it is obvious that law enforcement personnel will be 5 (May 2010): 13. 3 Sarah Michalos, “Social Media to Solve Crimes,” The Journal Gazette, June 20, 2010, among the users. Content posted by law enforcement officials on http://www.journalgazette.net/article/20100620/NEWS07/306209898/0/FRONTPAGE social media sites has the potential to be disseminated broadly, (accessed August 30, 2010). even if posted under strict privacy settings. Any improper post- 4 Mary Lou Leary and Mary Rappaport, Beyond the Beat: Ethical Considerations for Community Policing in the Digital Age (Washington, D.C.: National Centers for Victims of ings can ultimately affect the employee’s employment and the Crime, November 2008), 9, agency as a whole. http://www.ncvc.org/ncvc/AGP.Net/Components/documentViewer/Download.aspxnz? Even if content is posted while personnel are off duty, it can DocumentID=45708 (accessed August 27, 2010). 5 “Social Networking for Law Enforcement,” NLECTC Tech Beat (Winter 2010): 6 (quoting still have detrimental effects. Social media site content is now fre- Anthony Guglielmi, director of public affairs for the Baltimore, Maryland, Police quently used by defense attorneys to impugn a person’s reputa- D e p a r t m e n t ) , tion or show bias, as discussed earlier. Further, the safety and http://www.justnet.org/TechBeat%20Files/508Techbeat%20Winter%202010.pdf (accessed August 27, 2010). . security of personnel and their families is a paramount concern. 6 For more information on recruitment, please visit the IACP Discover Policing website Department employees must be made aware of the fact that, at www.discoverpolicing.org. regardless of privacy settings, the pictures, the videos, and the 7 “Freedom of Speech and the Patrol Officer,” Training Key #612 (Alexandria, Va.: International Association of Chiefs of Police, 2007). text they post online could be made available to individuals for 8 “Social Networking and Freedom of Speech,” Training Key #641 (Alexandria, Va.: whom it was not intended. International Association of Chiefs of Police, 2010). 9 Connick v. Myers, 461 U.S. 138, 143 (1983) citing McAuliffe v. Mayor of New Bedford, 155 It is also important to recognize that social media is increas- Mass. 216, 220, 29 N.E. 517, 517 (1892) and Adler v. Board of Education, 342 U.S. 485 (1952); ingly accessed via mobile devices as opposed to computer work Garner v. Los Angeles Bd. of Public Works, 341 U.S. 716 (1951); Public Workers v. Mitchell, 330 U.S. stations. The use of cellular telephones, both personal and 75 (1947); United States v. Wurzbach, 280 U.S. 396 (1930); Ex parte Curtis, 106 U.S. 371 (1882). 10 Garcetti v. Ceballos, 547 U.S. 410, 418, 126 S. Ct. 1951, 1958 (2006), citing Waters v. department issued, while on duty can be subject to department Churchill, 511 U.S. 661, 671 (1994). oversight as well as discovery in court. 11 Id. 12 Id. For any who may question a police department’s authority to 13 Id. monitor personal cell phone use in this manner, it should be made 14 Id. at 422–426, four Justices filed dissenting opinions in the case. clear that the actions and activities of police officers while on 15 See, e.g., Vose v. Kliment, 506 F.3d 565, 572 (7th Cir. 2007) (narcotics sergeant voiced con- cerns to management regarding another unit; court held that “Vose’s speech, albeit an hon- duty are germane to the efficiency and effectiveness of the police orable attempt to correct alleged wrongdoing, was not protected by the First Amendment”). department and, as such, subject to administrative manage- 16 Garcetti, 547 U.S. at 425–426, citing 5 U.S.C. 2302(b)(8) and other protections. ment.36 17 Connick, 461 U.S. 138; Pickering v. Board of Education, 391 U.S. 563 (1968). 18 City of San Diego v. Roe, 543 U.S. 77 (2004). This correlation between mobile device usage and social 19 Id. at 78. media engagement should not be overlooked by department per- 20 Id. at 80, citing Connick, 461 U.S. 138, and Pickering, 391 U.S. 563. 21 See Pickering, 391 U.S. 563 (1968), cited in Garcetti, 547 U.S. 410. sonnel. 22 Garcetti, 547 U.S. at 421. It is essential that agencies educate both new and seasoned 23 Roe, 543 U.S. at 82, citing Pickering, 391 U.S. at 568; for an excellent discussion of the personnel on the proper and improper use of social media tools rules applicable to employee speech, see Baker, “Speech and the Public Employee,” FBI Law Enforcement Bulletin 77, no. 8 (August 2008): 23–32. and set out processes for dealing with violations. Proper training 24 The AELE Monthly Law Journal reports that “More than half of all adult Americans ages mechanisms should be in place to ensure that all agency person- 25–35 have personal networking places on media websites....” in “Online Networking, Texting, and Blogging by Peace Officers,” 2010 (4) AELE Mo. L. J. 201 (April 2010): 201, nel are aware of the potential repercussions of their online behav- http://www.aele.org/law/2010all04/2010-04MLJ201.pdf (accessed September 7, 2010). iors. Responsible social media use should be emphasized. 25 See, e.g., Roe, 543 U.S. 77 (2004), discussed further in the Employee Discipline for Inappropriate Use of Social Media section of this paper 26 Brady v. Maryland, 373 U.S. 83 (1963); see, e.g., Jeff Noble, “Police Officer Truthfulness and the Brady Decision,” The Police Chief 70, no. 10 (October 2003): 92–101 http://policechief- V. CONCLUSION magazine.org/magazine/index.cfm?fuseaction=display_arch&article_id=118&issue_id=102 Police executives and employees should be aware of the ben- 003 (accessed September 6, 2010. 27 Giglio v. United States, 405 U.S. 150 (1972) (prosecution’s promise of leniency to the wit- efits of social media for agency operations as well as the issues ness was not disclosed to the defense). 5
  • 6. 28 The subject of Brady and the disclosure requirement for matters affecting officer credi- bility is discussed in the IACP survey paper, Brady v. Maryland and Officer Credibility (2008). 29 See “Online Networking, Texting, and Blogging by Peace Officers;” for example, it has Acknowledgment been reported that in a recent New York case an acquittal resulted after the defense brought This Concepts & Issues Paper was developed by the to light at the trial information about an NYPD officer’s website postings, apparently because the website postings created a reasonable doubt as to the guilt of the defendant; see Los International Association of Chiefs of Police (IACP) Center Angeles County Sheriff’s Department Newsletter 9, no. 7 (2009). for Social Media in conjunction with the IACP National 30 See IACP survey paper, Brady v. Maryland and Officer Credibility. Law Enforcement Policy Center. We are appreciative of the 31 City of San Diego v. Roe, 543 U.S. 77 (2004). 32 Id. many policy agencies across the country who shared their 33 Id.. existing policies. 34 Id. at 81–85. 35 City of San Diego v. Roe, 543 U.S. 77 (2004); for another case involving social media pub- lication of sexual material resulting in dismissal of an employee, see Dible v. City of Chandler, 502 F.3d 1040 (9th Cir. 2007) (officer published sexual material on website, dismissal upheld). 36 In Dible, 502 F.3d at 1048 (9th Cir. 2007) (officer published sexual material on website, This project was supported by Grant No. 2006-DG-BX-K004 awarded by the dismissal upheld), the 9th Circuit observed “It would not seem to require an astute moral Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice. philosopher or a brilliant social scientist to discern the fact that Ronald Dible’s activities, The Assistant Attorney General, Office of Justice Programs, coordinates the activi- when known to the public, would be ‘detrimental to the mission and functions of the employ- ties of the following program offices and bureaus: the Bureau of Justice Assistance, er.’ ... And although the government’s justification cannot be mere speculation, it is entitled the Bureau of Justice Statistics, National Institute of Justice, Office of Juvenile Justice to rely on ‘reasonable predictions of disruption.’” (citing and quoting Waters v. Churchill, 511 and Delinquency Prevention, and the Office of Victims of Crime. Points of view or U.S. 161 (1994); again, departments should keep in mind that not all cases will be seen by the opinions in this document are those of the author and do not represent the official courts as being so clear. position or policies of the United States Department of Justice or the IACP. 37 Cellular Telephones, Concepts and Issues Paper (Alexandria, Va.: International Association of Chiefs of Police, April 2004), Every effort has been made by the IACP National Law Enforcement Policy Center staff and advisory board to ensure that this model policy incorporates the most current information and contemporary professional judgment on this issue. However, law enforcement administrators should be cautioned that no “model” policy can meet all the needs of any given law enforcement agency. Each law enforcement agency operates in a unique environment of federal court rulings, state laws, local ordinances, regulations, judicial and administrative decisions and col- lective bargaining agreements that must be considered. In addition, the formulation of specific agency policies must take into account local political and community perspectives and customs, prerogatives and demands; often divergent law enforce- ment strategies and philosophies; and the impact of varied agency resource capa- bilities among other factors. © Copyright 2010. International Association of Chiefs of Police, Alexandria, Virginia U.S.A. All rights reserved under both international and Pan-American copyright conventions. No reproduction of any part of this material may be made without prior written consent of the copyright holder. 6