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Free Powerpoint Templates Marketing Viral, Buzz marketing, Social media marketing.. Quelles nouveautés en matière de marketing web ? Blais Estelle Ceindrial Julien Cloarec Emmanuelle Touraine Laura Ravier François.

Sommaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Introduction ,[object Object],[object Object],[object Object]

2. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],( Sources: http://www.mediassociaux.com/2010/12/17/myspace-se-transforme-en-portail-de-divertissement ) Le cas MySpace .

[object Object],[object Object],[object Object],Le cas Melty (Source: http://www.mediassociaux.com/2010/12/23/melty-capitalise-sur-le-contenu-pour-fideliser-sa-communaute/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+mediassociaux+(MediasSociaux.com)

Le cas Facebook ,[object Object],[object Object], (Sources : http://www.mediassociaux.com/2010/12/15/les-pratiques-de-commerce-en-ligne-sur-facebook-gagnent-en-maturite/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+mediassociaux+(MediasSociaux.com)

Le cas Delicious ,[object Object],[object Object], (Sources : http ://www.accessoweb.com/Del-icio-us-vivra-encore-ou-pas_a7926.html )

Le cas YouTube ,[object Object],[object Object],[object Object],(Source: http://www.commentcamarche.net/news/5853765-youtube-trends-toutes-les-videos-qui-font-le-buzz-du-moment )

Conclusion ,[object Object],[object Object]

3. Marketing Viral Le cas RemixJobs ,[object Object],[object Object],[object Object],( Source: RemixJobs - Le job board qui monte ! http://www.accessoweb.com/RemixJobs-Le-job-board-qui-monte-_a7943.html#ixzz1A5SjE8wQ )

Le cas ING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: http://www.presse-citron.net/billet-sponsorise-ing-direct-une-application-iphone-etonnante-pour-une-banque?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Pressecitron+(Presse-citron+-+Le+blog)

Le cas Autour2moi.fr ,[object Object],[object Object],(Sources : http://www.commentcamarche.net/news/5853787-les-entreprises-adoptant-les-technologies-2-0-sont-plus-competitives-selon-une-etude )

Le cas Ikéa ,[object Object],[object Object],[object Object],(Source:http://letsbuzzit.com/blog/2010/12/ikea-paris-abribus-salon/)

4. Les Buzz Marketing Le cas des JO 2012 ,[object Object],[object Object], (Source: http ://www.lemondeavance.com/lemonde_Logo-Jo-2012-Lisa-Simpson-1749.htm )

[object Object],[object Object],[object Object],[object Object],Le cas AGM Heartland (Source: http://www.lepost.fr/article/2010/12/13/2339461_buzz-marketing-la-video-viral-pour-wind-magazine-fait-le-buzz-sur-internet.html )

Le cas de la Navette Android ,[object Object],[object Object],[object Object],(Sources:http://www.accessoweb.com/Une-navette-Android-dans-l-espace-_a7967.html )

Le cas d’Alicia Keys . ,[object Object],[object Object],[object Object], (Source:http://www.webmarketing-com.com)

5. Les nouveautés en terme de marketing Web. Le cas Facebook crédits ,[object Object],[object Object],(Source: http://www.commentcamarche.net/news/5853766-les-reseaux-sociaux-cherchent-leur-porte-monnaie )

Le cas du Web 2.0 ,[object Object],[object Object],(Source:http://www.commentcamarche.net/news/5853787-les-entreprises-adoptant-les-technologies-2-0-sont-plus-competitives-selon-une-etude )

6. Conclusion ,[object Object],[object Object]

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