A complete strategy for SEO, SEM, SMM and other ideas to improve website rankings

1. SEO, SEM, and SMMCorporate Solutions Francisco Cervantes, Graphic Designer Web Designer Search Engine Optimization Search Engine Marketing Social Media Marketing

2. Logo design A logo is the brand of the company Rectangle/square like twitter Having the right type and size logo in your home page Having the right type and size logo in all web pages

3. Print Media The design of all marketing materials is an extension of the logo The website/facebook/twitter in all print media

4. On-line branding A company logo, marketing and website should always have a familiar look A company facebook page similar look A company twitter page similar look A company blog page similar look

5. Corporate Branding Due to the over exposure to marketing, it takes more that 12 times for people to acknowledge advertizing Having logos, brochures, websites, business cards, billboards, advertisings, vehicle graphics, and other marketing and informational match makes branding more effective

6. How to have/maintain top ranking This does not happen by chance Setting a target to outperform the current top 2 websites Monopolize top positions by having multiple websites, blog, YouTube, twitter, facebook, directories

7. Is not about you A website is not about your company’s structure but on how your company can solve the problems, needs, or wants of your visitor Knowing by reverse search what the needs or your visitors are and addressing them clearly in your landing pages

8. Where is our niche Find out how are potential clients looking for your company using this Google link http://adwords.google.com/select/KeywordToolExternal

9. Domain names Purchase .comdomain names for all the search phrases

10. Strategic Marketing Feature yourmost popular product/service clearly Capture the attention of your customers fast Limit too many choices, allow client to dig deeper if the client is overwhelmed with choices they might not purchase any.

11. Clear/easy Sale Process Your client has to be able to buy the product in the fewest clicks possible Your client has to be able to see the “Call to Action” in every page

12. Follow-up/Trade Process Before driving more traffic to the site we should make sure we maximize the current traffic and sales process Establish a downloadable “FREE” product/service/information with no cost to you that should have value to your client Client trades valid e-mail for trade (verified instantly) Establish a non-sales related follow-up e-mail campaign with sales tracking features

13. Content that is relevant Be the company that gives the most useful information regarding the target phrases Give relevant and up-to-date information regarding the targeted phrases in a continual basis Use recent content for your landing pages Use recent content for your SEO, SMM, and Blogs Training videos Tweet Tips

14. Content that is recent Be the company that gives the most recent and frequent information regarding the target phrases Use recent content for your landing pages Use recent content for your SEO, SMM, and Blogs

15. Content that is targeted Knowing what your client is looking for allows you to market yourself accordingly Use targeted content for your landing pages Use targeted content for your SEO, SMM, and Blogs

16. Link Exchange Have a system to systematically link exchange with websites already in high ranking What a system to check links automatically Use inner links to cross reference your own website, blogs, content (list key phrase link to the main landing page for that term) If we link to our top competitors we both rank higher Get posted in .gov websites

17. Purchase Links by PR Knowing your own PageRank PR will help you determine the value of purchasing links Buy only from higher or Equal PR than yours Buy only from relevant websites

18. Dynamic sitemap Create a dynamic sitemap Include all social media links Include list of purchase domain names

19. Quality and concise Headlines Create catchy headlines to send clear message on how product and service addresses visitor’s needs Keep page titles under 70 characters Give each page on your website a unique title

20. Home page Keep content clean Focus on the main thing Clear call to action Links to Social Media Fast download

21. Landing pages A landing page foe each key phrase Keep content clean focus on key phrase Focus on main product or service that addresses client’s needs Clear call to action Incorporation of Social Media Images Incorporation of Social Media Videos Incorporation linking to and from relevant Blogs

22. SEO Search Engine Optimization, The strategic padding of the targeted phrases in the websites titles, text, images, creates high rankings Process takes months to achieve and requires constant monitoring and editing to maintain

23. SEM – Search Engine MarketingPPC – Pay-per-click Paid Listing Actively pay to be artificially found on targeted phase searches within days System is only 20% effective and requires constant monitoring and budgeting relevant to the value of the target phrases Google/Yahoo/Bing PPC B2B Linkedin.com PPC B2B Business.com PPC

24. SEO vs. Social Media While SEO in under the client’s control Social Media is under the customer’s control Social media is now more relevant on Search engine ranking than SEO If you don’t manage and guide what your clients say about you company your unsatisfied clients will

25. facebook Every company should have a facebook page and post updates weekly Every employee should friend and follow it Every client should be invited to friend and follow it Facebook is one of the top visited websites today

26. Enforcing home page to employees Every office computer should use the company website as their home page Company staff can increase web traffic improving relevance ranking to search engines

27. Company newsletter/home page To keep the home page fresh designing the company e-newsletter be the home page keeps it fresh monthly A small Table of Content of the articles on the newsletter is a good alternative Offer free e-newsletter to every visitor of your website Program so company e-newsletter generates actual traffic to website

28. twitter Every company should have a twitter account and post a tweet daily Every employee should follow it Every client should be invited to follow Twitter is the only “same-time” Search Engine

29. Blogger/WordPress/Joomla Every company should post weekly Every employee should like and follow it Every client should be invited to read subscribe and follow

30. YouTube Every company should have a channel Every employee should subscribe and view videos Every client should be invited to subscribe and view videos The internet has grown despite the fact that people have to read it, Video is the future of internet Post YouTube videos on related landing pages

31. Flicker – Image searches Name all website images with relevant image names. Example: Industry_Location.jpg vs. untitled.jpg Use Image Tag Associability Attributes to create extra padding of key phrases Post Weekly images to Flickr.com using Key Phrases on names, title, to create top image rakings in Yahoo

32. “neutral” directory Create a directory as a second website to do the things the main website brand won’t or shouldn’t do Each page gets a fixed html, very important not to have database driven content so it can be indexed by search engines Custom develop php directory to create industry hub if information

33. Synergize Facebook, twitter, blog, YouTube, and website content can be updated simultaneously The buffalo theory “use all internet marketing efforts your efforts simultaneously” YouTube video produces a tweet, updates a facebook, etc.

34. linkedin All companies should create their own identity on Linkedin.com All employees should post their profile in LinkedIn Create LinkedIn groups based on search phrases and industry

35. Analyze Actively monitoring the web traffic is the only way maintain continual high rankings Using Google Analytics

36. Summit site Submit site to Google paid review Dmoz.org Yahoo.com Merchant Circle EZLocal.com Yellowpages.com More…

37. How to keep top ranking Analyze what the websites currently on the top position are doing Analyze key word density and strategy of top competitors Analyze competitors’ matatags Out perform them Out smart them (Spend less than them but more intelligently) Target to outperform top two ranking websites