Durante la Social Media Week di Milano, il 24 settembre 2010 si è svolta la Surfin'Milan, la prima caccia al tesoro 2.0 interamente progettata per i social media. Foursquare, Facebook e Twitter: ecco le armi dei partecipanti! Progettata da Mimulus, realizzata in collaborazione con Augmendy e Vodafone

1. Surfin’Milan
Treasure Hunt 2.0
Milano, Social Media Week
September 2010, 24th

2. Social Media Week - Milan

3. Each hunter received:
Surfin’Milan T-shirt & personal badge
Foursquare gadget (thanks!)
Game rules
Notes to write the answers
“Matilunga” (pencil) Mimulus with the first clue
Hunter Kit

4. Hunter Kit

5. Managing Board
is composed by:
Roberto Cobianchi
Francesca Fabbri
Tommaso Sorchiotti
& StaffBoard

6. & StaffBoard

7. Hunters supported with an official Twitter account
Interviews
Photos and videos
Live streaming of Awards Ceremony
MultiMedia

8. MultiMedia

9. Before the event:
Many many reports and notices…
After the event:
Not so many reports (then you'll understand why), 2 articles
on local newspapers, some videos
Buzz

10. Buzz

11. Special
Guest

12. People
We expected geeks, bloggers, Foursquare users & fans
BUT…
They went to listen to the Naveen’s talk. This is also
the reason why there are few reports:
there were no bloggers or those addicted to social media
Surfin'Milan was attended by people who wanted to play, have fun and
win the iPad offered by Mimulus. Many of these were new to 4sq and
had not yet added 4sq app on their mobile phone, or had only installed
it a few days earlier.
This being said, all the players had a great time: it was really
an event for everyone!
80 booking on Eventbrite
40 participants (who played individually or in teams)
6 people from the Mimulus staff

13. People

14. Everyone is
thinking about
Surfin’Milan!

15. Everyone is
thinking about
Surfin’Milan!

16. 3, 2, 1… go!

17. 3, 2, 1… go!

18. Some clues
In 4sq Tips

19. Go to Corso Europa n. 2
and take a picture next to
the nameplate of the
most "searchable” office
Boccaccio isn’t allowed
to enter the library
where one of his
manuscripts was
discovered. Go to
console him and see
what he has to give you

20. Why don’t you take a picture
with a model of Abercrombie
and post it on your Facebook
Profile?
A tired horse is
holding a fierce
patriot. A caress
could raise it
again. Take a pic
while rub his nose!

21. And the winners
are…

22. Additional
Resources

23. Photos
http://www.facebook.com/mimulus_surfin
http://www.flickr.com/groups/1532328@N21/pool/with/5029808899/
Videos
our video
other videos
Additional
Resources

24. Photos by
Anna Monti
Anna Torcoletti
Francesca Fabbri
Luca Pistolesi
Silvia Marinelli
Riccardo Bigi
Tommaso Sorchiotti

25. THE END
for now ;)