This document provides a summary of public relations highlights and activities for AG Jeans. It includes sections on print and online coverage in publications, collaboration projects with other brands, celebrity placements of jeans styles, blogger outreach, social media growth statistics, and digital media campaign recaps. Key details include positive feedback from editors at publications on styles for upcoming issues, over 140 new Instagram followers from an event, and growth of over 8,000 new followers across social networks over 6 months.
17. AG FW13 New York Press Day Highlights
Recap
Editor Comments & Feedback
Daisy Shaw, Allure
Daisy has two major denim stories coming up, one on “Back to Basics” denim, and another on “Coated Denim” for their upcoming August
issue. She was very interested in several pieces including the coated motoblack jacket and coated black button down shirt as well as the
oversized raw denim jacket and denim shirt.
Kristen Shirley, ELLE
Kristen loved the Jacquard group and was drawn to more sulfur colorwaysfor Fall. She also highlighted AGs tees and said they get better
and better each season and feels like they’re in a strong place right now. She liked the mixed material paneltops as well as the hidden
placket blouses which work well in shopping guides.
Becky Malinsky, Glamour
Becky loves AG and pulled a huge selection of both men’s and women’s for her upcoming shoots. She agreed with and is happy to see the
trend towards non stretch denim and appreciated that AG offers it both with distressing and without and in so many of the silhouettes.
Becky noted the metallic legging and favorites were the Legging Ankle in all of the destroyed colorways.
Luis Campuzano, WWD
Luis was interested in what AG felt the current trends are for Fall and agreed that the hunter green and military inspired colors were very
current. He liked the outwear offering and appreciated plaids from the line. Luis spent some time considering the coated denim for men and
liked the color offerings.
19. Cher Coulter for AG Jeans
Celebrity Placements
January Jones
The Legging Ankle in Zig-Zag White
Rosie Huntington-Whiteley
The Legging Ankle in Butterfly Natural
Rosie Huntington-Whiteley
The Legging Ankle in Zig-Zag White
21. Liberty London x AG Jeans
Celebrity Placements
Kate Hudson
The Legging Ankle in Denim Isla
Kate Hudson
The Legging Ankle in Denim Isla
Rosie Huntington-Whiteley
The Legging Ankle in Denim Bianca
28. The Legging Ankle
Celebrity Placements
Rosie Huntington-Whiteley
in Basket Weave Grey
Diane Kruger
in Basket Weave Grey
Jessica Alba
in Brilliant Blue
29. The Legging Ankle
Celebrity Placements
Emma Roberts
in Heart Print Dark
Rosie Huntington-Whiteley
in 17 Years Western Studded
35. Womens Tops and Dresses
Celebrity Placements
Emmy Rossum in the
Necktie Blouse in Beige
Minka Kelly in the
Soft Wedge Tunic in White
Emmy Rossum in the
Slim Fit Blouse in Confetti Print Soft
White
40. Men’s Tops
Celebrity Placements
Garrett Hedlund in the Vintage Cuff
Crew in Masonry Grey & Zip
Baseball Jacket in Sunfade Red
Paul Walker in the Hidden Placket
Oxford in Oxford Navy
43. AG Jeans Social Community Growth
January 2013 – June 2013
5,512 5,568
5,746
5,905
6,205
6,427
3,038
4,102
6,846
7,693
8,286
8,541
3,062
3,248
3,409
3,608
4,041 4,041
35,024
35,752
36,119
36,463
36835
36,985
34,000
34,500
35,000
35,500
36,000
36,500
37,000
37,500
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Jan Feb March April May June*
Twi er: 14.2%
Instagram: 64.4%
Pinterest: 24%
**Facebook: 5.3%
Percentage increase is based on measurements taken in January 2013
*June measured through June 7th
** Facebook measured on right axis
Facebook: +5.3%
Instagram: +64%
Twitter: +14.2%
Pinterest: +24%
44. AG x Liberty London Event
Event Highlight
Editors:
- LA Confidential
- InStyle
- E!
- People
- Where LA
Magazine
- The Zoe Report
- Racked LA
- WhoWhatWear
Bloggers:
- Glitter ‘n Glue
- LiveLoveLA
- Jazzi McGSome
- Notes on Napkins
A diverse and enthusiastic group of established magazine editors and fashion influencers attended the AG x
Liberty London High Tea Event. Influencers were given the opportunity to see the collection, as well as get a
custom AG manicure which they were then encouraged to share via Instagram as a means of increasing
digital participation.
The implementation of the #AGXLiberty hashtag created a unified conversation across both the Twitter and
Instagram platforms. The hashtag also made the event’s imagery easily discoverable within the platform.
Results:
•140 new Instagram followers
•Notable mentions from @TheZoeReport and @InStyle received 4,100 likes and 40 comments on
Instagram.
45. Anthropologie + AG Instagram Contest
Campaign Highlights
AG Jeans partnered with Anthropologie to create an initiative that
would not only increase their follower numbers, but also create an
opportunity to strengthen the social engagement with one of their
more socially influential resale partners
The goal of the event was to
•Increase Instagram community
•Extend awareness of AG’s social media presence
•Build the brand’s relationship with a socially relevant resale
partner
Strategy:
•To encourage participation a contest was created with a low
barrier of entry and an enticing prize for three winners
•Messaging was planned and broadcast across each brand’s
Facebook, Twitter and Instagram accounts to generate awareness
and ensure cohesive messaging
•The contest was also supported by a series of in store events to
create organic talking points and a holistic user experience
•Leveraged a resale partner relationship to effectively execute the
contest with minimal costs to either brand
4,872 LikesResults:
• 450 entries
• 2,944 new Instagram followers
• 30% increase in engagement on Instagram
46. Lucky FABB + AG Jeans
Campaign Highlights
AG Jeans attended the Lucky FABB West Conference on
March 4/5th of this year, where many notable fashion
brands presented successful digital marketing strategies
across all social channels. The Lucky FABB presentations
created an opportunity to spread brand awareness online
and significantly increase engagement on those specific
conference days.
The conference incorporated a social activation element,
where we hosted an Instagram contest using the hashtag
#AGFABB, which enhanced AG’s social media presence
within the FABB community.
Results:
•184 new Instagram followers
•309 Images were uploaded using the branded hashtag
•114 emails were sent out from the photo booth station
to participants’ email accounts
47. Blogger Seeding
Outreach Highlights
Karla Deras of Karla’s Closet:
• On April 1, 2013 Karla featured the
Deep Low Back Cami in Pale Moon
within her “Bolted Doors” personal
post on April 1, 2013.
• Uniques: 161,020 Monthly Visitors
• Twitter: 21,918
• Instagram: 278,006
• Facebook: N/A
48. Blogger Seeding
Outreach Highlights
Chriselle Lim of The Chriselle Factor:
• On April 2, 2013 Chriselle featured the Deep
Low Back Cami in Pale Moon within her
“Spotted in Spots” personal post.
• Chriselle also featured the Collette in Wave
in two personal style posts.
• “Powerplay + Coffee” on April 5, 2013
• “Coffee Date Attire” on April 30, 2012
• Uniques: 180k+ Monthly Visitors
• Twitter: 36,618
• Instagram: 206,635
• Facebook: 126,859
49. Blogger Seeding
Outreach Recap
Aimee Song of Song of Style:
• On April 2, 2013 Chriselle featured the Deep
Low Back Cami in Pale Moon within her
“Spotted in Spots” personal post.
• Chriselle also featured the Collette in Wave
in two personal style posts.
• “Powerplay + Coffee” on April 5, 2013
• “Coffee Date Attire” on April 30, 2012
• Uniques: 257,600 Monthly Visitors
• Twitter: 28,551
• Instagram: 801,000+
• Facebook: 36,434
50. Blogger Seeding
Outreach Recap
Le Fashion:
• On May 8, 2013 Le Fashion posted an image
of the Stilt Roll-Up in 14 Years Sand on her
Instagram account.
• Uniques: 36,510 Monthly Visitors
• Twitter: 14,175
• Instagram: 25,068
• Facebook: 9,528
