Learn how you can help educate millions of Europeans on the Browser Choice screen and how to make a browser decision.

1. Choice POWER Team!
March 1, 2010

2. Choice POWER team
• 190 million Europeans will see the Browser Choice screen, but
will they know what it is or why it matters?
• Let’s change that!
• Join the Choice POWER team
• Looking for at least 1 person per country
“I wasn’t aware of this. The browserchoice
window popped up on my laptop today and I
was pretty suspicious and tried to close it
down...”
- Comment on the Open Letter
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4. Make an impact in your
country
• Expand the reach of the letter & blog:
• Translate both
• Help respond to questions/comments on the letter
• Spread the word
• Help us leverage social media:
• Identify regional twitter feeds & Firefox/Mozilla groups
• Localize messages
• Track the Browser Choice screen
• Localize campaign materials (flyers, posters, affiliate buttons)
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5. Short on time or not in EU?
• Tweet your views and/or RT @opentochoice
• Blog or comment on the Open Letter with your thoughts (See
Gen’s post: http://bit.ly/9D4hKt)
• Help us translate campaign materials:
• Posters & Flyers: Bug #549057
• Affiliate buttons: Bug #549059
• Localize social media messages
• Join #opentochoice on irc.mozilla.org
• Track Browser Choice screen “sightings”
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6. More info
• Join Wednesday’s community marketing call:
• 10am PST / 18:00 UTC
• +1.650.903.0800, followed by 92# and then 7391#
• http://air.mozilla.com/marketing/
• Join #opentochoice on irc.mozilla.org
• Check out: https://guides.mozilla.org/Marketing/OpentoChoice
• Overall plan: https://wiki.mozilla.org/Choice_Campaign
• Site: http://opentochoice.org/en/
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