1. Digital Marketing Strategy for
Myspace Music
BY: ANDIE FOWLER
ADV 420

2. Intro
MySpace Music was launched in 2008 and is still
struggling to develop their online presence. My
campaign will help to reach global audiences and
establish their musical credibility by creating and
running MySpace Music commercials as ads on
YouTube, the music video powerhouse.

3. Target Audience
[ ]
Gen Y:
Gen Y is known as tech savvy tweens, teens, and young adults. All of which use or
are familiar with YouTube which has more than one billion users each month. If
the Gen Y users are already there looking for music, why not redirect them to a site
all about music.
Gen Y = 80 million people

4. KPI – Twitter
 Update twitter consistently
 Use one general tone
 Timely material
 Update with material pertaining
to the industry. For example:
50% Music posts
20% Celebrity News and gossip posts
20% Movies and TV posts
10% Games posts

5. KPI – YouTube Ads
 Ideas for commercial Ads on YouTube:
 Showing tutorials of setting up a music player
 Displaying different type of music industry entertainment
news and gossip on a MySpace Music.com interface.
 Interviews and personal testimonies with current users

6. Big Idea
 Increase traffic to the Myspace Music website
 Solidifying its online presence
 Marketing on other music platforms

7. Tools and Tactics
 Although MySpace is its
own social media site, in
order to expand it’s Gen
Y audience and attract
more viewers they have
to be active across other
social media sites as well.
 Ads

8. Budget
 Providing a salary to hire employees to monitor and
maintain social networking sites
 Making a commercial or ad
 Buying ad space on YouTube
 Google AdWords for Video
ESTIMATION: $10,000

9. Summary
 Video ads on YouTube creates an average of 20%
increase of traffic to your website.
 Many users on YouTube are Gen Y users already
looking for music, so the video ads won’t be wasted
on any uninterested parties.

10. Thank You
Questions? Contact me:
Andrea Fowler
fowler11@msu.edu