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Mobile:
         Forces, Forms, Futures
         A survey of mobile consumer market forces,
         evolving content forms and the imminent future

         Mike Lee
         February 1-3, 2012, For AARP Design / Photo




                                                          1

Wednesday, February 1, 12
Mobile Forces
                            2

Wednesday, February 1, 12
Video: Google Mobile Movement
                                              3

Wednesday, February 1, 12
4

Wednesday, February 1, 12
Entire computers are on silicon chips now
                                                          5

Wednesday, February 1, 12
Russian doll phones by Karl Bean
                                                 6

Wednesday, February 1, 12
The rise and fall of personal computing
                                                        7

Wednesday, February 1, 12
The iPhone disrupt the mobile phone industry
                                                             8

Wednesday, February 1, 12
Apple sales last quarter ending 12/31/12:
                 37 million iPhones (Sales rate exceeded human birth rate)
                 15 million iPads (300 million iOS devices to date)
                 5 million Macs
                 $26 billion revenue, $6 billion profit
                 $97 billion in cash reserves
                                                                             9

Wednesday, February 1, 12
10

Wednesday, February 1, 12
Amazon Kindle Fire #3 device on AARP.org
                                                        11

Wednesday, February 1, 12
Pew Data February 2011   12

Wednesday, February 1, 12
Pew Data January 2012

                                     13

Wednesday, February 1, 12
Google Study November 2011
                                           14

Wednesday, February 1, 12
15

Wednesday, February 1, 12
Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today.

                                                                                               16

Wednesday, February 1, 12
Demos:

         - Path
         - Microsoft Photosynth

                                  17

Wednesday, February 1, 12
Glossary


         Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary
         clicks or downloads)

         Market force - Business phenomena that cause change in markets (e.g. Price
         competition, substitution of prevailing product or service, changing in supply of
         products)

         Disrupt - Sudden and forceful change in business; unseating of leading product or
         service

         Ubiquitous - Referring to computing embedded everywhere in everyday life

         Life stream - Frequent broadcasting by an individual of personal status, location
         photos, etc.)




                                                                                                 18

Wednesday, February 1, 12
Mobile Forms
                            19

Wednesday, February 1, 12
Mobile Futures
                            20

Wednesday, February 1, 12

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Mobile Forces

  • 1. Mobile: Forces, Forms, Futures A survey of mobile consumer market forces, evolving content forms and the imminent future Mike Lee February 1-3, 2012, For AARP Design / Photo 1 Wednesday, February 1, 12
  • 2. Mobile Forces 2 Wednesday, February 1, 12
  • 3. Video: Google Mobile Movement 3 Wednesday, February 1, 12
  • 5. Entire computers are on silicon chips now 5 Wednesday, February 1, 12
  • 6. Russian doll phones by Karl Bean 6 Wednesday, February 1, 12
  • 7. The rise and fall of personal computing 7 Wednesday, February 1, 12
  • 8. The iPhone disrupt the mobile phone industry 8 Wednesday, February 1, 12
  • 9. Apple sales last quarter ending 12/31/12: 37 million iPhones (Sales rate exceeded human birth rate) 15 million iPads (300 million iOS devices to date) 5 million Macs $26 billion revenue, $6 billion profit $97 billion in cash reserves 9 Wednesday, February 1, 12
  • 11. Amazon Kindle Fire #3 device on AARP.org 11 Wednesday, February 1, 12
  • 12. Pew Data February 2011 12 Wednesday, February 1, 12
  • 13. Pew Data January 2012 13 Wednesday, February 1, 12
  • 14. Google Study November 2011 14 Wednesday, February 1, 12
  • 16. Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today. 16 Wednesday, February 1, 12
  • 17. Demos: - Path - Microsoft Photosynth 17 Wednesday, February 1, 12
  • 18. Glossary Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary clicks or downloads) Market force - Business phenomena that cause change in markets (e.g. Price competition, substitution of prevailing product or service, changing in supply of products) Disrupt - Sudden and forceful change in business; unseating of leading product or service Ubiquitous - Referring to computing embedded everywhere in everyday life Life stream - Frequent broadcasting by an individual of personal status, location photos, etc.) 18 Wednesday, February 1, 12
  • 19. Mobile Forms 19 Wednesday, February 1, 12
  • 20. Mobile Futures 20 Wednesday, February 1, 12