1. Building Trust
in a peer-to-peer network
Frederic MAZZELLA
Founder & CEO
@BlaBlaCar_FR

2. ALONE
80€
Cost of motoring
RIDESHARING
20€
20€
20€
20€

3. People Powered Travel
Travel
Search
Engine
Trusted
Community

4. A European phenomenon

5. A fast growing community
@BlaBlaCar_FR

6. A massive seat capacity
@BlaBlaCar_FR

7. A new transport network
@BlaBlaCar_FR

8. Making a difference
@BlaBlaCar_FR

9. WHY?

10. Context
+
_____________

11. Execution
?
Easy
Support
Trust
Previously only conveyed with
Quality & Branding in the former economy

12. HOW DO
WE BUILD
P2P TRUST?

13. D.R.E.A.M.S.
D.R.E.A.M.S.
The Trust Framework by
DECLARED
RATED
ENGAGED
MODERATED
SOCIAL
Lisa M
26 y.o.
ACTIVE

14. D
R
E
A
M
The Trust Framework by
DECLARED
S

15. D
R
E
A
The Trust Framework by
RATED
M
S

16. D
R
E
A
The Trust Framework by
ENGAGED
M
S

17. D
R
E
A
M
The Trust Framework by
Logged 1h ago
Response rate: 98%
ACTIVE
S

18. D
R
E
A
M
The Trust Framework by
MODERATED
S

19. D
R
E
A
The Trust Framework by
SOCIAL
M
S

20. Passengers transported
10M
3M
2007
2008
D . . AM .
2009
2010
2011
DR . AM .
2012
2013
DREAMS

21. Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
2.2
3.5
3.6
3.8
4.7

22. TRUST LEVELS
Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
2.2
3.5
3.6
3.8
4.7
FRIENDS & FAMILY
D.R.E.A.M.S. PROFILE
4.2

23. Going
Further

24. Sharing is BOOMING

25. Rachel
Botsman
Book
BeTrustman.com
Peers.org

26. Thanks!