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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Optimize Your Marketing
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Maximize Your Learning
• Please turn off your mobile phone
• Close your email
• Remove all distractions
• Tune in and you will learn quickly
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Why Online Social Networks?
• Interactive
• People Are More Responsive
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks We Already Know
• Ourselves
• Your Company
• Business Solutions Network
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• Network Groups
• LinkedIn Groups
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks We Already Know – Why?
• Trusted colleagues
• Like-minded people hanging out
• Similar friends associations
• You have more “things” in common
• Similar “beliefs”
• Recommended “in”
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
What is Google Plus?
• Social Network owned by Google
• Described as “social layer” that supplements
Google’s many online destinations
• Integrated with Google Authorship, Places,
Maps, and YouTube
• Second largest social network site
with 540 Million active users
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Google Plus is Attractive because..
• Google is a trusted brand
• Businesses understand that Google will help their business’s exposure –
Success by association
• Higher quality of engagement
• Appropriate mix of personal and
business use
• Enhances search results
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Profiles and Pages
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Posts
Hashtags
+1 or Comment
Valuable, Engaging
Language
Descriptive
Images
Have fun!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Circles
• Share and receive updates with the selected people
• Filter what people share
• Find people you may know
• Create separate circles from people in
your life (Friends, Family)
• Choose who can see each of your posts
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Communities
• Similar to LinkedIn groups
• Share valuable information
• Make new connections
• Create your own
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Events
• Create events and invite friends and colleagues
• Share photos on the event page
• Edit your event’s theme
• Sync events with Google Calendar
• Schedule Google Hangouts
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Hangouts
• Free group video calling service
• Share photos, videos, and even your screen
• Better group conversation
• Record your sessions
• Ease of access
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Why Google Plus?
• Marketing Integration
• Social Network CEO
• Connections
• Engagement
• Outcome
• Get Found on Google
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Marketing Integration
• Trends and Keywords
• High Ranking Search
Results
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Trends and Keywords
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
High Search Results
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Network CEO
• Connections
• Grow your network
• Engagement
• Establish relationships
• Outcome
• Generate more business
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Connections
Connection
•Not Necessary for Acceptance
of Connection
•Emails/Contacts
•New Followers
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Engagement
Engagement
•+1 = Likes
•Comments
•Shares
•Direct Messages
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Outcome
Outcome
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers
•New Sales
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
In Summary…
• Using Google Plus Can:
• Enhance your brand’s image
• Foster participation in high quality engagement
• Help your brand stay current with trending topics
• Enhance your destinations’ search results
• Elevate your reach to the world’s second
largest social network
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Assignment
• Fix Your Profiles – Look good!
• Post Valuable and Engaging Content
• Grow Your Network
• Foster Relationships and Engagement
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
What if you could learn exactly how to maximize
your return from Google Plus?
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
www.SocialJack.com
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
PLUS Access To Our Exclusive Google Plus Class!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Thank You!Thank You!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Connect WITH us!
dean@forwardprogress.net
www.ForwardProgress.NET
TWITTER: @FwdProgressInc
TWITTER DEAN: @DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle

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