Do you currently have a content marketing strategy? Do you even know what content marketing is? In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the hottest new Web Marketing strategies for 2014. During the session, you will learn how Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Blogging are now the most cost-effective ways to generate new traffic to your website and increase lead generation which will translate to more revenue.
2. Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people per month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
3. Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring It Back
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
4. The Issue with Content Marketing
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
5. Content Marketing
• What is it?
• Why is it Important?
• What’s the Strategy?
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
6. What is Content Marketing?
Content Marketing is
the science and art of
reaching your audience
and pulling it toward
your business with the
use of Content
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
7. What type of Content?
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Blogs
Articles
Training Materials
Video/Audio
Photography
Presentations
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
8. Why is Content Marketing Important?
There are qualified prospects looking
for your product or service right now
and Search Engines like Google use
properly placed content to place you
in front of their search request.
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
9. What is the Strategy for Content Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
website visitors
• Convert those visitors
into customers/clients
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
10. Chose Your “New Business” Destination
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Landing Page
Website
Registration
Phone
Webinar/Event
Location
What is yours?
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
11. Identify Your Target
• Who is your target client/partner?
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What do they look like?
Where are they?
What Industry are they in?
What size Company do they work for?
Who do they know?
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
12. Your Personal Keywords
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What are you an expert in?
How would your ideal prospect find you?
What would they “yell or “Google” to find you?
What makes you different?
What is your skill set?
Exercise:
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ForwardProgress.NET
Write 10 things in which you are an expert
What terms would someone use to find you
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
13. Conversion
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its goal
• What you’ll gain
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Prospects/Customers
Subscribers
Social Media Fans/Followers/+1s
Product Reviewers
Members
Promotion Entrants
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
18. Periodic Table of Content
How to Turn Articles into Particles
• Elements at top are and have a
short“half-life”
• Elements are bottom are larger
and last longer
• Elements on the left are appear
everywhere in the web-sphere
• Elements on the right appear
only on your website
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
20. Why Online Social Networks?
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Interactive
People Respond
Building Trust
Building Community
Viral Activity
Sharing
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
21. How Many Contacts Do You Have That You Cannot
See?
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That know YOU?
That trust YOU?
That have done business with YOU?
That would recommend YOU?
ForwardProgress.NET
coachme@ForwardProgress.NET
Extended Reach to
More Targets
facebook.com/ForwardProgress
@FwdProgressInc
26. Blog
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A blog can be an incredible tool for
sharing information and expertise.
A blog can be used to directly
promote products, services and
events.
A blog can assist in promoting
company vision and developments.
A blog can foster customer loyalty,
build relationships with clients and
customers.
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc
30. RESULTS
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its goal
• What you’ll gain
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Prospects/Customers
Subscribers
Social Media Fans/Followers/+1s
Product Reviewers
Members
Promotion Entrants
ForwardProgress.NET
coachme@ForwardProgress.NET
facebook.com/ForwardProgress
@FwdProgressInc