LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• Religious/Health
• LinkedIn Groups

How Many Connections Do You Have
That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Steven Sue Mark Pat

The LinkedIn Network

Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
Person’s profile
And background
Engaging with intent
to transform
relationship for
mutual benefit
Transactional
Conscious, Tied to
Yearning & Emotions
Transformational
Dr. Bob Wright – Wright Graduate University

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 300 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Key Profile Settings

1. Your Profile
• Your First Conversation
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?

New Items

Share Your Work

Showcase Projects

Published Work

Customized Arrangement

Complete Your Profile

LinkedIn Open Publishing
• Began with Influencers
• Now opening to all users

2. Posting
• When you post, you are talking
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will you show them about
yourself?

Value Based Posting

3. Adding Connections
Start the Conversation
• Are you on LinkedIn?
• Is it ok if we connect?
• Get social!

Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number

4. Homepage Interaction

Engage with Connections’ Activity

5. Groups

5+ Search and Message

Set the Hook

LinkedIn Company Pages
Great for:
• Search
• Listing locations
• Marketing core services
• Providing contact information
• Creating engagement

Products & Services Pages
• Back-up your data
• Descriptions
• Images
• Recommendations
• April 14th transition deadline
• Transition to Showcase Pages

LinkedIn Showcase Pages

Showcase Page Details
• Create up to 10 pages for separate products and services
• Drive engagement from individual brands
• Share specific content with audience segments
• Enhance targeted relationships
• More imagery for engagement
• Share expert content for clients
and prospects

Just Twenty Minutes a Day

Assignment
• Be complete in your profile
• Post valuable information
• Have meaningful conversation
• Engage in groups
• Find your targets
• Be present!

Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET
Contact Us

LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

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