This presentation by Dean DeLisle of Forward Progress was used in a discussion with the Jewish Community Center of Chicago.

1. (877) 59 - COACH (592-6224)
Social Media
How to Build an Effective
Online Community

2. (877) 59 - COACH (592-6224)
Your Social Media Coach
Dean DeLisle
•
•
•
•
•
•
•
•
Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 75,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting, and Training
Started Career at Merrill Lynch - 1981
Community Building, Social Networking, Social Media, Internet,
eMarketing, Lead Generation, eDu-selling, eLearning, eSelling
Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Leads
Financial Services, Banking, Insurance, Real Estate, Professional
Services, Legal, Accounting, Telecommunications, Technical,
Agencies, Auto, Retail, Educational and Channel Sales…..

3. (877) 59 - COACH (592-6224)
Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring it back

4. (877) 59 - COACH (592-6224)
Social Networks – Where do you Stand?
YOU
ARE
HERE

5. (877) 59 - COACH (592-6224)
The Changing Landscape
• The Market
• The Content
• The Client

6. (877) 59 - COACH (592-6224)
The Issue with Social
Networks
 Connections
 Postings
 Links
 Updates
 Website Integration
Producing Effective
Results

7. (877) 59 - COACH (592-6224)
Current Use of Social
Network Communication?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

8. (877) 59 - COACH (592-6224)
Why Online Social
Networks?
• Interaction
• Engagement
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

9. (877) 59 - COACH (592-6224)
Social Networks We
Already Know
•
•
•
•
•
•
•
•
•
•
Ourselves
JCC
CityCountry Clubs
Chambers
Industry Clubs
Organizations
Charities
Religious/Health
Network Groups
LinkedIn Groups

10. (877) 59 - COACH (592-6224)
Social Networks We
Already Know – Why?
•
•
•
•
•
•
Trusted colleagues
Like-minded people hanging out
Similar friends and associations
You have more “Things” in common
Similar “Beliefs”
Recommended “IN”

11. (877) 59 - COACH (592-6224)
How Many Contacts Do You
Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
Networking
Beyond
One-to-One
• That would recommend YOU?
Dean
Sue
Pat
Mark

12. (877) 59 - COACH (592-6224)
Our Networks

13. (877) 59 - COACH (592-6224)

14. (877) 59 - COACH (592-6224)
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2.7 million companies have a company page
OVER 1,000 to 1

15. (877) 59 - COACH (592-6224)
Our Networks
Community
Neighborhoods
Programs
Staff
Moms
Other
Partners
Parents
Participants

16. (877) 59 - COACH (592-6224)
Fun Facts
Interesting Facebook Stats
• More than one BILLION active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

17. (877) 59 - COACH (592-6224)

18. (877) 59 - COACH (592-6224)
5 Steps to Successful
Online Community Building

19. (877) 59 - COACH (592-6224)
Step 1 – Look Good
 Complete Profiles
 First Impressions
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?

20. (877) 59 - COACH (592-6224)
Step 1 – Look Good

21. (877) 59 - COACH (592-6224)
Step 1 – Look Good
2.5 Million!
Just One More?

22. #SocialJack
(877) 59 - COACH (592-6224)
Authenticity is ….

23. #SocialJack
(877) 59 - COACH (592-6224)
Authenticity Defined
• Genuineness
• Undisputed credibility
• Real, honest, worthy of belief, sincere
• True to one’s values, spirit, personality, and
character despite external pressures
• Congruence between who you are on the
inside and how you are on the outside
• Behavioral integrity – doing what you say
• Reciprocity, Mutuality

24. (877) 59 - COACH (592-6224)
Let’s Make Sure – Look Good

25. (877) 59 - COACH (592-6224)
Look Good Controlled and Guided
PRIVATE
PERSONAL
Locked
Down &
Training
PUBLIC
BUSINESS

26. (877) 59 - COACH (592-6224)
Step 2 – Get Found
Your Personal Business Keywords

27. (877) 59 - COACH (592-6224)
Step 3 – Training the Team
to “Be”
1. Be Fun
2. Behave - Responsible
3. Be in Community
4. Be Social
5. Be Efficient - Online only 20 Minutes a
Day to your Target

28. (877) 59 - COACH (592-6224)
Step 4 – Connecting
• Are you on Facebook?
• Can you join us?
Remember
your target!

29. (877) 59 - COACH (592-6224)
Connect - Ask

30. (877) 59 - COACH (592-6224)
Step 5 – Engagement
Interaction

31. #SocialJack
(877) 59 - COACH (592-6224)
Engagement Continuum v3
Consciousness; Tied
to
Yearning, Emotions
Disengaged
Comatose
• Asleep
• Spaced out
• Psychotic
Engaging
Mis-Engaging
Kind of
Sort of
Activity not
tied to
yearning
• Autopilot
Phatic:
social
niceties
Factual:
objective
data
Evaluative:
opinion &
judgment
Engaged
Gut Level:
emotions,
heartfelt
Deep
Engagement
Peak: *
What do
you care
about?
Dr. Bob Wright – Wright Leadership Institute
*Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman
Transformative
Engagement

32. (877) 59 - COACH (592-6224)
Step 5 – Engagement
JCC event and fundraiser, "Old Jews Telling Jokes" an evening of
community and laughter at the Royal George Theater (Oct 3, 2013)
JCC PresenTense boot camp, fostering innovation by engaging social
entrepreneurs to bring their ideas to life through the guidance of volunteer
mentors
Fall Fest at Elaine Frank Apachi, bringing families in the community together
in celebration of autumn and to enjoy Jewish holiday fun (Sukkot)
September, 2013
Fridays @ the J, joyous family celebration of Shabbat with
dinner, music, pool, gym, and other activities (held throughout the year on
Fridays at various locations)
New Years at JCC Perlstein Resort, a family weekend getaway at our resort
& conference center in Lake Delton, Wisc (Jan, 2014)

33. (877) 59 - COACH (592-6224)
Step 5 – Engagement

34. (877) 59 - COACH (592-6224)
Step 5 – Engagement
Five Tips for Engagement on Social Media
• Post quality images with a strong call to action
• Be a team and convey your message together
• Entice online connections to advocate for your brand
with positive feedback – ask for it!
• Reward your friends/followers with clever giveaway
contests
• Be conscious of mobile interaction

35. (877) 59 - COACH (592-6224)
Step 5 – Engagement
Remember every
post is a
conversation!

36. (877) 59 - COACH (592-6224)
Step 5 – Engagement

37. (877) 59 - COACH (592-6224)

38. (877) 59 - COACH (592-6224)
Step 5 – Interaction - Groups

39. (877) 59 - COACH (592-6224)
Step 5 – Interaction - Groups
Parents
Any Marital Status
Chicago – 35 Miles
?

40. (877) 59 - COACH (592-6224)
Step 5 – Interaction - Groups

41. (877) 59 - COACH (592-6224)
Social Networks - Success
•
•
•
•
Create Guidelines
Look Good Together
Be In Community
Train
• Not just Technical!
• Engagement Responsibly
• WatchListen
• Coach and Support

42. (877) 59 - COACH (592-6224)

44. (877) 59 - COACH (592-6224)
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET