This document provides an overview of a webinar on how to monetize virtual events like webinars and webcasts during challenging times. It introduces the presenters and their backgrounds in digital marketing, influencer development, and webcasting. The agenda covers the current work environment, benefits of business influence, launching a webinar, and the process and guidance for webinars. It discusses platforms, campaign development, registration, delivery, follow-up, and documentation. The goal is to help others drive new business through virtual events.

1. How to Monetize Virtual Events: Webinars,
webcasts, podcasts, and beyond
Drive New Business in Challenging Times
Flash Class

2. Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Started at Merrill Lynch 1982, Brand Auditor for 5 years,
Systems Implementation, CRM, Digital Marketing, Employee
Advocacy, Influencer Development & Marketing - 30 years+
experience.
• Trained and Coached over 120,000 in Influencer Development
• Over 3,000 WebcastsWebinars
• Host of Webcast/Podcast “Influence Factory”
• Author of FIRST – The Street Guide to Digital Business Influence
• Third Degree Black Belt
• Family, Friends, Community Theater, Music, Entertaining..

3. Jackson DeLisle
• Production Manager at Social Jack™
• Trainer and Coach for the past 7 years
• Influencer Marketing and Development, Social Selling, Personal
Branding, Social Networking, Digital Marketing, Video Marketing
• Co-Host of The Influence Factory podcast
• Third Degree Black Belt
• Chicago Improviser
• Student of the Second City
• Family, Friends, Community Theater, Music, Entertaining..

4. Monica Hacker
• Influencer Department Marketing Manager at Social Jack™
•Fashion, branding, marketing management, event planning,
creating pop-up shop experiences, and working on a handful of
different campaigns
• World traveler who has been to 16 countries
• Enjoys cooking and entertaining, spending time with family &
friends, collaborating idea, fitness, & her favorite take out is
Chinese on Sundays.

5. How to Engage with the
Go-To-Webinar Interface
• Questions area in taskbar
• Type us a question so we know you
understand
• Ask us anything throughout the session
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
+1 (562) 247-8421
Access Code : 578-708-343
+1 (213) 929-4221
Access Code: 576-997-923

7. Who we are
+
DIGTAL
BUSINESSS
INFLUENCE
EDUCATION
DIGITAL
BUSINESS
INFLUENCE
SERVICES
We bring a full set of capabilities to Monetize Your Digital Thought Leadership
MONETIZE DIGITAL THOUGHT LEADERSHIP

9. Digital Thought Leadership
Humanized
Brand
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Content
Training and
Coaching
Content
Distribution &
Management
Measure ,
Adjust,
Continue
Connected
Culture
Increased
Revenue
Social Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Retention and
Acquisition

10. Social Results - Where Do You Stand Now?
YOU
ARE
HERE

11. Agenda

12. Agenda
• State of Work Environment
– Mindset
– Choices
– Shifts
• Business Influence
– Benefits
– Vehicles of Influence
– Employee Advocacy
• Launching a Webinar
– Benefits
– Choosing a Platform
– Setup
– Marketing
– Follow Up
• Process and Guidance

13. State of Work
Environment

14. State of Todays Work Environment
Source: SOCIAL JACK
• Mindset
• Choices
• Shifts

15. Business
Influence

16. Create Business Influence – Why?
• Reputation
• Visibility
• Brand Awareness
• Thought Leadership
• Referrals
• New Business

17. Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email

18. Source: IDC #247829
IDC Statistics
Employee
Advocacy
HOT!
Now
Influencer
Marketing
HOTTER!
Content shared by
employees receives 8X more
engagement than content
shared by brand channels
(Source: Social Media Today)

19. Launching a
Webinar

20. Benefits
Source: EZTALKS 7 SOCIAL JACK
Webinars/Webcast Common Benefits
• Cost Effective
• Connection from Anywhere* (Hardline)
• Sharing of Information
• Visually Connect (Webcast)
• Increased Opportunities
• Increased Productivity and Efficiency
• Effective Illustrations
• TrainingRecording
• Dynamic Pivots
• Audience Control
• Reporting

21. Features
Source: EZTALKS 7 SOCIAL JACK
WebinarWebcast Common Features
• Landing PagesData
• Stream Video Feed (Humans)
• ContentScreen SharingVideo Share
• IllustrationsWhiteboard
• Remote Control
• Chat/Questions Que
• VOIP/Dial in Options
• Closed Caption
• Breakout Rooms
• RecordingCloud vs. Local
• Lead GenerationMarketingReports
• Support

22. Software
Virtual Meeting Software
• GoToWebinar
• Zoom Webinars
• Live Stream

23. Live Stream
Source: SOCIAL JACK

24. Convert to Podcast

25. DO NOT FREAK OUT!

26. Process and Guidance
26

27. 9 - Steps
Process

28. 1
Pre-Marketing
Process

29. Step One – Platform Selection
• Considerations
• Type
• Webcast vs. Webinar
• Functions
• Features
• Budget
• Ease of use
• Reporting
GotoWebinar – Zoom – Adobe - ETC

30. Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions
• Custom Layout – Sponsorships
• Communication
• Reporting Needs
GotoWebinar – Zoom – Adobe - ETC

31. 2
Campaign
Development
Process

32. Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Team**
• Message
• Date/Time
• Duration

33. Step Two – Add Influencer Marketing
• Activate Network
• Organizers
• Partners
• Affiliates
• Where will they help?
• Social, Email, PPC
USE ID40 sheet

34. 3
Registration
Development
Process

35. Step Three – Registration Development
• Develop or Confirm
• Content
• Landing Page
• Questions

36. 4
Webinar
Development
Process

37. Step Four – Webinar Development
• Build Slides
• Polling Questions
• Handouts
• Closing Sequence
• Surveys

38. 5
Marketing
Process

39. Step Five – Marketing
• Begin PPC, Social Media, Emails, WOM
• Activate Your Team
• Test Message, Measure, Adjust

40. 6
Registration
Review
Process

41. Step Six – Registration Review
• Critical Step
• KNOW YOUR AUDIENCE!
• Is this who you wanted?
• Should you adjust presentation for audience?
• Confirm Autoresponders!

42. 7
Deliver
Webinar
Process

43. Step Seven – Deliver Webinar
• Test (Dry Run)
• Have Fun!
• Breathe
• Check Control Panel
• Show Screen/Camera
• Unmute
• Record

44. Step Seven – Includes Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (Every 6 min)
• Have a clear close

45. 8
Follow Up
Process

46. Step Eight – Post Event Follow Up
• Conversion Tips
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to non-attendees
• Drip marketing/call sequence

47. 9
Document
Process

48. Step 9 - Document
1. Successes
2. Drops/Mistakes
3. Improvements
4. Next Steps

49. www.SocialJack.com

50. https://eventinfluencerprogram.com/blueprint