Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide Asociation of Business Coaches - 2014

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Blogging for New Business

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Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 85,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..

What is Blogging?
A blog (a contraction of the term
"Web log") is a Web site, usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or video.

Why blog?
 A blog can be an incredible tool for sharing
information and expertise.
 A blog can be used to directly promote
products, services and events.
 A blog can assist in promoting company
vision and developments.
 A blog can foster customer loyalty, build
relationships with clients and customers.

 A blog can garner feedback and
suggestions from clients
 A blog can give customers
information on how to use
products, services and how to buy.
 A blog can develop client
community around a product.
Why blog?

Why Blog?
Weaving Your Own Web
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan

A basic precept of any business is just as
essential with your blog. It's critical to
pinpoint your audience and, in the
process, decide what you're going to say
that will make them read what you write.
Identify your audience.
Getting Started

Next up is determining where to
locate your blog. There are
numerous software packages that let
you add a blog section to an existing
Web site. A more automated and
perhaps easier option is a blog
hosting site (with a link from your
Web site bringing visitors over).
*SEM = Paid Versionwww.WordPress.com is a great
site to set-up your blog.
Decide Where Your Blog Should Live

 Invite Comments
 Ask Questions
 Be Open Ended
 Interact with comments left
 Be humble
 Be gracious
 ‘Reward’ Comments
 Make it Easy to Comment
 Invite “Expert” Guests
Increase Blog Comments

• Search engine hits are another
element of generating traffic.
• One strategy to attract search
engine interest is through careful
use of keywords in both your
headlines and blog copy.
Emphasize Keywords

• Study your website, content and
target and list an effective set of
keywords that are “Relevant” to
your objective.
• This how people would search
for your target!
Emphasize Keywords

• Nothing is more discouraging to
prospective readers than returning
to a blog site to find old or
outdated material. So, be prepared
to work at keeping your blog as
fresh and current as possible.
• Have a system – empower the
team!
Keep It Fresh

• Monitor the amount and quality
of the traffic you receive. If things
seem slow or stagnant, don't be
afraid to vary your themes or
subjects to boost interest.
http://google.com/webmasters/tools
• But don't stray too far from your
business or expertise.
Watch Your Traffic Closely

Ultimately defining what is ‘good content’ is a subjective exercise
(perhaps in a similar way to defining what is a ‘good book’ or a ‘good
movie’) and so a post is likely to cause a little debate as each person
will define it differently depending upon their personality, their needs,
the topic that they are talking about and perhaps even their ethics.
Not only will bloggers themselves each have a different view on what is
‘good’ content - but readers tend to also.
Writing Content

• For a blog to be successful
your content needs to be
useful and unique to your
readers.
• Start with the customer or
prospect - find out what they
want and give it to them.
Perhaps the best advice on developing useful content is to research your readership
(or potential readership).
Be Unique and Useful

• Writing for your target DOES
NOT mean writing about the
products and services you sell
them
• Write about the things they
want to learn about
They Are Hungry for Knowledge

• Should establish as a
thought leader
• When starting put time into
your plan and posts
• This will reflect your
reputation
Be a Thought Leader

Survey customers, look a lot at other blogs on a topic (especially
the comments section to see what types of questions people are
asking) and particularly look hard in forums and discussion groups
on topics where there is usually a lot of question asking going on.
As you do this you’ll begin to put your finger on what people are
wanting and what you might be able to provide to meet these
needs.
Researching

Search for Blogs

•Everywhere
•Other blogs
•Keep a list
•When you learn something,
flesh it out
•Check your email outbox
•Ask your readers/friends
•Great speech’s
•Hot relevant news
Hidden Areas

A great way to see what other blogs are
talking about in your industry is to
subscribe to them using and RSS reader.
There are many RSS reader tools available
from Google Reader to Feed Demon.
RSS Readers will update you when there is
new content on a blog.
Subscribe to Other Blog Feeds via RSS

Put Effort into Your Headings
250-500 words
Lists are OK (just not too many)
1 idea per post
Don’t over engineer
A Couple of Simple Rules

WordPress has some great statistical data.
• Check it after each post.
• Measure which posts receive the highest reader count.
• Check which keywords where used to find you blog.
Measure Your Response

Facebook
Twitter
Pinterest
Go Direct –
OR
Hootsuite
Sprout Social
Let’s Get Social – Get Found

• Post to multiple
Twitter Accounts
• Set feed URL
• Prepend all of your
tweets
• Set frequency of
postings
With
HootSuite
you can:
Post to Social Media

A “Share Button” allows
visitors to share your
information on multiple
networks and through
email.
http://wordpress.org/extend/plugins/di
gg-digg/
Use a Share Button on Each Post

Generate Traffic and Leads

 Make your opinion known
 Link like crazy
 Write less
 250-500 Words is enough
 Make Headlines snappy
 Write with passion
 Litter the post with keywords
(1-3% density max)
 Include Bullet point lists
 Edit your post
 Make your posts easy to scan
 Be consistent with your style
 Create a system
 Link to Your Social Sites
Best Practices

1. Define a target audience
2. Research competition blogs
3. Research what customers are looking
for
4. Define your Blog Team
5. Categories
6. Agree on Keyword phrases
7. Get Social
8. Blog Once a Week
9. Measure your results!
Assignment

Receive coaching and training on how to use:
• Email Marketing
• Social Media Marketing
• LinkedIn Business Development
• and more
What if you could…

www.SocialJack.com
ALL WABC
MEMBERS WILL
GET THE
PROFESSIONAL
FOR THE PRICE
OF INDIVIDUAL
TODAY

PLUS Access To Our LinkedIn Profile Building Course

Thank You!Thank You!

Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
DEAN’S TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide Asociation of Business Coaches - 2014

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Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide Asociation of Business Coaches - 2014

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