1. An overview
May 2011
www.forumforthefuture.org/projects/sustainable-shipping-initiative

2. The Sustainable Shipping Initiative brings together some of
the industry’s biggest names to plan out how shipping can
contribute to – and thrive in – a sustainable future

3. SSI objective
Our goal is to
g
transform the global
shipping industry and
the wider maritime
sector,
sector establishing a
new, sustainable
approach as the norm
© BP Shipping

4. Strategic:
the Initiative looks beyond
immediate regulatory Balanced: while recognising
g g
concerns to the key climate change, the SSI will also
challenges and trends, and address wider sustainability
frames an ambitious issues such as biodiversity,
opportunity agenda for the transparency and economic
industry. development.
Independent: while
most members will have
legitimate commercial
interests, the
involvement of Forum for
the Future and WWF
ensures that it acts as an
independent force for
sustainable
Integrated: bringing Global: a multinational
development, reinforcing
together shipping membership to address
constructive interaction
companies and k
i d key global concerns.
l b l
with policy-makers.
stakeholders like customers
and financiers.

5. 90% of the
world’s
The impact
international
trade travels
by sea
importance of shipping
© istock

6. importance
of shipping
the
industry
y
accounts
for 3 4% of
3-4%
global CO2
emissions
© Jeff Nagy / istock

7. “Emerging technology
will require a more
tec
technical app oac
ca approach
than we impact
The have
traditionally required
for mariners
mariners,
changing the entire
demographic profile
of seafarers”
Peter Hinchliffe, Secretary
General, International
Chamber of Shipping
© Alfredo Tisi / istock

8. Why the SSI is needed now
• Industry moving at the speed of the slowest with reactive
rather than strategic approach
th th t t i h
• Emerging demand for reduced supply chain impact from
shipping customers
• Danger of blow back on the industry – unpredictable fuel
costs and piecemeal, inconsistent climate change
measures
• Leadership from within the industry is required to help
catalyse change

9. How change happens
We need leadership to drive the kind of change in the
industry that is needed to meet the scale of the
challenges we face. In some cases this will be
incremental change – such as growing a better skills base
to organise the ships of the f t re
future.
But in others it will be more radical – the uptake of new
technologies and financing models to dramatically reduce
carbon, for example. Either way, it is important for leaders
, p y, p
to understand how change can happen in the industry and
what the most effective routes to change are likely to be.

10. How change happens
Forum for the Future has been exploring this sort of
change for the past 15 years.
We have learned that there are a series of things that need
g
to happen to change an industry or sector. These are
captured in its ‘six steps to significant change’ – a
framework that combines change th
f k th t bi h theory with what h
ith h t has
been seen in practice.

11. Forum’s 6 steps |
to significant change
To find out more visit this page:
www.forumforthefuture.org/blog/six-steps-to-significant-change

12. Levers for change
The SSI has identified a number of factors influencing the way change
happens in the industry:
•Changes in
customer
demand
•Individual leadership
•Market prices
•Technological innovation and
Technological
replacement
•Regulatory change
© tunart / istock

13. Key phases of the SSI
Each phase of the project maps onto the 6 steps to change and takes
into account the levers for change in the industry.
We’re just concluding Phase 1: The Case for Action and are about to
start Phase 2: Vision 2040

14. Aim:
Identify the
strategic trends
which will affect
hi h ill ff t Outputs:
shipping over Case for Action
the next 30 report will be
years released 17th
May 2011 and
free to
download

15. The 3 key challenges
Challenge 1: Navigating a
changing economic context
Challenge 2: Increased
scrutiny, higher expectations
Challenge 3: The future of
energy and climate change

16. seven megatrends facing the
shipping industry
4.
4 Moving on from
oil – the future of
energy
1. The Global Economy:
5. Demanding higher
Emerging Giants?
standards:
sustainability
regulation
2. Freedom vs level playing field:
6. Advancing
Ocean Governance
technology – making it
pay
3: No secrets: demand for 7. Adapting to a
transparency changing climate
h i li t

17. Aim:
•Create a vision for an
industry in 2040 that is
resilient, profitable,
resilient profitable and
socially and environmentally
responsible.
•The Vision will be positive,
forward looking and
strategic. Outputs:
p
•It will capture the An industry
opportunity agenda for the vision and set of
industry and provide a
framework for shaping the
commitments
i
future that SSI want.

18. Aim:
Develop an action plan
to future proof the
shipping industry and
achieve the vision. Outputs:
Likely to involve the A series of
SSI members and the specific, practical
wider industryy innovation
projects/ work
streams

19. Aim:
Producing tangible
examples of
sustainable shipping
t i bl hi i
to enthuse, inspire Outputs:
and lead the wider Tangible
industry to achieve examples of a
the Vision truly sustainable
industry

20. Critical success factors of the SSI
• generates firm commitment through a compelling Case for Action -
which ca become the first point of reference for s a e o de s on industry
c can beco e e s po o e e e ce o stakeholders o dus y
impacts and action
• make sustainability mainstream - engaging the wider industry over the
course of the initiative. That starts with an inspiring Vision which can
engage the ‘hard to reach’
• inspirational and about opportunity - Highlight SD advantages and
achievements of shipping (as well as the challenges) and demonstrates
competitive advantage from proactive sustainability action
titi d t f ti t i bilit ti
• a clear focus on change - Identifies and acts on the levers for change in
the industry – clarity on the questions that need to be answered by this
group of leaders
• industry owned - Momentum amongst the leaders to take the initiative
forward
• result in new practice - new collaborative solutions that start to answer
the big questions e.g how to transition to a more sustainable fuel mix; how
to respond to piracy; how to manage changing trade routes; how to
retrofit the global fleet; how to develop and maintain key skills

21. Find out more:
www.forumforthefuture.org/projects/sustainable-
shipping-initiative
To sign up to the SSI mailing list send an email
to ssi@forumforthefuture.org
@SustShipping...........
@S tShi i