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Ethics:
These are moral principle & values that govern
  the actions & decisions of an individual or
  group
Advertisement of Anheuser-Busch:
YOUR TEENAGERS WON’T COME TO YOU WITH
  QUESTION ABOUT DRINKING
THAT DOESN’T MEAN YOU CAN’T GO TO THEM
  WITH ANSWER
.
Objections to Advertising   Use of Sexual
 .
Of Certain Products         Appeals And/or   Use of Shock Ads
                            Nudity
The Advertisement & Promotion

Proponents Argue:
• Provides Information
• Encourages a higher standard of Living
• Creates Jobs and Helps New Firms Enter a Market
• Promotes competition in the Marketplace


Critics Argue:
• Creates Needs and Wants Among Consumers
• Is More Propaganda Than Information
• Promotes Materialism, Insecurity and Greed
Some Ad of the bad taste
Calvin Keller promotes their product with the
  base of sex ad
Benetton Ad
AIDS patient & Family member before his death
Perist Kissing nun
Ad of Death Row
Children's TV Watching Behavior:
Children between ages 2-11 watch on average
  21.5 hours of TV per week and may see 22,000
  commercials per year

Television is an important source of information
  for children about products
• Does Advertising Make People Buy Things
  they Don’t Need?

• Does Advertising Encourage Materialism?

• Is Advertising Just A Reflection of Society?
• Portrayal of Women to Reflect their Changing
  Role in Society

• Portrayal of Women As Sex Objects

• Ethnic Stereotyping

• Gender Stereotyping
Ethnic Stereotyping/Representation
            of Minorities
Ethnic Stereotyping/Representation
            of Minorities
Do Advertisers Control the Media?
• Advertising Is the Primary Source of Revenue for
  Newspapers, Magazines, and Television and
  Radio Networks and Stations
• The Media’s Dependence on Advertising For
  Revenue Makes Them Vulnerable To Control by
  Advertisers
• Advertisers May Exert Control Over The Media by
  Biasing Editorial Content, Limiting Coverage of
  Certain Issues or Influencing Program Content
Economic Impact of Advertising
Effects on Consumer Choice
• Differentiation
• Brand Loyalty
Effects on Competition
• Barriers to entry
• Economies up scale
Effects on product costs and prices
• Advertising as an expense that increases the cost
  of products
• Increased differentiation
Social, ethical, & economical aspect of advertisement & its impact

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Social, ethical, & economical aspect of advertisement & its impact

  • 1. .. . . .. . .
  • 2. Ethics: These are moral principle & values that govern the actions & decisions of an individual or group Advertisement of Anheuser-Busch: YOUR TEENAGERS WON’T COME TO YOU WITH QUESTION ABOUT DRINKING THAT DOESN’T MEAN YOU CAN’T GO TO THEM WITH ANSWER
  • 3. . Objections to Advertising Use of Sexual . Of Certain Products Appeals And/or Use of Shock Ads Nudity
  • 4. The Advertisement & Promotion Proponents Argue: • Provides Information • Encourages a higher standard of Living • Creates Jobs and Helps New Firms Enter a Market • Promotes competition in the Marketplace Critics Argue: • Creates Needs and Wants Among Consumers • Is More Propaganda Than Information • Promotes Materialism, Insecurity and Greed
  • 5. Some Ad of the bad taste Calvin Keller promotes their product with the base of sex ad Benetton Ad AIDS patient & Family member before his death Perist Kissing nun Ad of Death Row
  • 6.
  • 7.
  • 8. Children's TV Watching Behavior: Children between ages 2-11 watch on average 21.5 hours of TV per week and may see 22,000 commercials per year Television is an important source of information for children about products
  • 9. • Does Advertising Make People Buy Things they Don’t Need? • Does Advertising Encourage Materialism? • Is Advertising Just A Reflection of Society?
  • 10. • Portrayal of Women to Reflect their Changing Role in Society • Portrayal of Women As Sex Objects • Ethnic Stereotyping • Gender Stereotyping
  • 13. Do Advertisers Control the Media? • Advertising Is the Primary Source of Revenue for Newspapers, Magazines, and Television and Radio Networks and Stations • The Media’s Dependence on Advertising For Revenue Makes Them Vulnerable To Control by Advertisers • Advertisers May Exert Control Over The Media by Biasing Editorial Content, Limiting Coverage of Certain Issues or Influencing Program Content
  • 14. Economic Impact of Advertising Effects on Consumer Choice • Differentiation • Brand Loyalty Effects on Competition • Barriers to entry • Economies up scale Effects on product costs and prices • Advertising as an expense that increases the cost of products • Increased differentiation