1. FUNDAÇÃO FÓRMULA CULTURAL
(Cultural Equation Foundation)
OUR CULTURAL EQUATION IS
CURIOSITY
+
INITIATIVE
+
INFORMATION
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KNOWLEDGE
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

2. WHO WE ARE AND WHAT WE WANT
FUNDAÇÃO FÓRMULA CULTURAL
A non-profit foundation with cultural purposes, established in July, 1994 and
acknowledged as being of federal public interest by the Administrative Regulation
Nº 1788 dated 09/16/2008 published in the Union Official Gazette on 09/17/2008
with the purpose of developing special projects for cultural activities propagation,
social interaction and access to the much diverse forms of knowledge, information
and enhancement of the Brazilian people cultural and artistic levels. FFC’s –
Fórmula Cultural Foundation – directing founders are companies and
professionals from the communication area aiming to prepare projects and
special actions to capture resources from investment funds and public and private
entities, domestic and foreign companies, in order to allow interaction of culture,
work, knowledge and life quality
Instituted by companies and professionals from several areas of Communication,
among which are the publicity agencies, video producers, broadcast and
journalism companies it has gathered, through their information, top know-how and
determination to accomplish its corporate purpose. Besides its founders, the
Boards of Directors and Administrators has had the participation of the most
respectable professionals and executives in the Brazilian market, representing, in
their roles, companies like: Banco América do Sul (extinguished and incorporated),
Salles Interamericana (same), Eastman Kodak, Citizen, Ajinomoto, Panasonic, and
others, besides Kazuo Wakabayashi, a well-known painter and several other
representatives of the Brazilian society community.
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

3. WHO WE ARE AND WHAT WE WANT
MISSION
FCC- Fundação Fórmula Cultural (Cultural Equation Foundation) was created with the mission of fostering
culture in the most diverse and expressive means of manifestation:
Access to artistic knowledge and information, through social insertion of the Brazilian population is one of
the entity’s targets, developing special projects in the cultural environment.
Professional and human development, respecting social, cultural and ethnical differences is also part of the
Foundation’s philosophy, which explores the human wealth provided by the uniqueness of usages,
costumes and beliefs.
Social unit and environmental awareness feeling strengthen the thoughts of Formula Cultural Foundation,
valorizing the major transformation agent in the world: the human being.
SOCIAL PURPOSES
The foundation has as an objective the development of culture and information, education and
professional improvement, environmental preservation, sustainability, technology, sports, and well being,
especially in:
• Organization of regular courses in the areas of cinema, videos, essays, editing and special effects,
shooting in studios and outdoor, sound, journalism, editing, web design and IT, and other regular courses
to coach and graduate individuals in specific areas in which the entity works in
• Publication of books, magazines, flyers, newspapers, sites and other ways that advertise the activities or
contributions that interests the associations’ objective
• Promote an interchange with cultural institutions of search, environmental preservation, sports, and
national and international development by means of agreements that makes exhibitions possible, reunions,
seminaries and training of artistic profiles, literary, of information and professional qualification
• Stimulate and promote exhibitions, shows, conferences, debates, fairs, cinematic projections through the
production of videos, films, documentaries, projects in CD, DVD, Bluray or any other type of media, in
addition to festivals, popular events, and other activities together with cultural and artistic development,
informative, technological, sportive, and environmental allowing an opportunity for ideas, cultural elements,
traditions, and social habits of the community with the objective of stimulating leisure, culture, and social
existing
• Stimulate and participate in programs or projects that has as an objective the transfer of advanced
technology to the country in the production of audio video, special effects, and sustainability related to the
environment and its’ preservation
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

4. WHO WE ARE AND WHAT WE WANT
• Elaborate projects of environmental education in a way to promote
conservation actions, the recuperation of degraded areas in the rural and urban
environment, sustainable use of natural resources, that’s ecologically and
socially just, as well as the protection of the physical identity, social and cultural
urban grouping with own resources or coming from agreements or other
juridical possible forms
• Stimulate cultural activities, of sports and education, with the objective of
making conscious of the necessity to preserve small communities and their
respective culture, including their respect and different forms of environmental
existence
• Promote the defense of goods and social rights, collective or diffused related to
the environment, cultural property, and human rights
The Formula Cultural Foundation may work as well as in the following activities:
• Creation of schools and educational centers of all grades
• Develop laboratories for research, with the objective of stimulating the
production of new jobs in the cinematographic market and others, with the
consequence of building studios for it
• Planning and constructing hotels for the members of the foundation or guests
• Management and vigilance of ecosystems in its’ property and other areas for
environmental conservation
• Import equipments, accessories, software, and know-how necessary for the
transfer of advanced technology related to its’ social objective, well as
electronic equipments, clean energy generating system, water purification
treatment system, and others
• Incentive to the cooperative system of the local population generating and
sharing the knowledge related to the conservation and management of the
region
• Offer services of technical consulting and production in the audio-visual area,
internet, culture, information, education, environment, technology or any other
area of knowledge for the self existence, maintenance, and execution of
projects
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

5. PROJECTS
CITIZEN ECO DRIVE AND WWF
Project in cooperation with WWF, sponsored by Citizen do Brazil. Part of the sales of the
Eco-Drive model watch, manufactured with a non-environmentally aggressive technology,
was donated to WWF, an entity dedicated to the environment and endangered animals
protection.
CLUBE DO PORQUÊ
Project developed in cooperation with Radio Educadora de Campinas. A Radio
Program then sponsored by Yakult, aimed for the children-youth audience with the
participation of the fundamental school aged audience with live questions to specialized
professionals.
Initially expected to last for 3 months, the project was extended to 12 months due to
large participation of the audience.
DVD KARAOKÊ – DIGIOKÊ
Production of the first national range of DVDs software with a karaoke system in 1999
which, at the time when Digital Video Disc was launched, the market was supplied only
by foreign films and music shows. The series was formed by repertoires of MPB,
children’s songs and traditional carnival marches for disclosure of Brazilian pop music.
AMAZONAS SIMBIOSE
Project prominent for the investment in environmental research and preservation.
Development based on cultural projects for education and awareness of the national
and international communities, together with state and federal research institutes in
2004, in this case with IPAAM – Instituto de Proteção Ambiental do Amazonas
(Amazonas Environmental Protection Institute). Sponsored by a private company from
the photographic field for the preservation of the Galo da Serra species, considered as
one of the most beautiful birds of the Amazonian fauna. We have a lot to learn from our
fauna and flora.
WEB CONTENTS - CONTENT FOR WEBSITE/ DIGITAL MAGAZINE
Project focused on the coordination and production of digital content for websites as well
as their update. Through the communication professionals roll in Brazil and abroad, the
concept aims to disseminate the most delicate information of the Brazilian economic
activity routine, enriching and clearing the population daily life. Always with a simple
language and adjusted to each project, allows special focusing to the current
institutional websites transforming them into curious sources and information sources
besides entertainment, culture, study and research for many people eager for knowledge.
Web Magazine Pioneer – automotive project. History of the automobile, World Rock Day,
Technological evolution of the auto-radios, interviews with celebrities of the Brazilian
music and many other information are part of one of the projects that explain the concept.
NEWS NETWORK
A project constituted in a data bank with more than 3 thousand professionals in the
communication areas: journalists, reporters, writers, translators, journalistic
photographers, web designers, illustrators, script writers, cultural producers, and many
others.
Professional collaborators in all 26 states of Brazil are prompt ellaborate or collect any
necessary information for our’ projects.
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

6. PROJECTS
HIGH DEFINITION STUDIO
The High Definition Studio project, or simply HD studio, provides the next generation of
image quality in capturing and finishing of audio-visual works in the HD system.
With eyes on the media convergences, the structure aims to produce programs in the
new system, compatible with TV broadcasters’ tendencies, player devices and big
screens (LCD and Plasma) of the electronic industry and movie theaters.
Image Capturing
The tested equipments in the Brazilian National Parks’ project prove the high fidelity of
the colors and contrasts present in nature. The cameras’ resources allied to the lenses’
sensibility forms a set that provides scenes and effects of extreme richness of the audio-
visual project, with quality and similarity of the resources found only in cinema.
Finishing
The studio for the completion provides all the filmed material to be captured in the same
HD system without the loss of image quality. The resources for capturing and finishing of
the editing platform enable the best hour cost administration of the final process of the
audio-visual project.
PARQUES NACIONAIS DO BRASIL – WWW.NATIONALPARK.ORG.BR
A project favored by the Rouanet Law of Ministry for Culture for encouragement of cultural
pursuits and institutional support of the Chico Mendes Institute for Preservation of
Biodiversity (ICMBio).
This project is focused on the cultural, historical and natural heritage of the preserved
regions, in a wide research task that records and publicizes the habits and customs,
traditions, characteristics and importance of the parks, with their fauna and flora, within an
environmental context.
SPECIFIC OBJECTIVES
Publicity for the regions and the historical, cultural and natural heritage of Brazil, both in the
country and abroad.
Record and publicize the rich cultural, natural and historical heritage of Brazilian parks,
strengthening the identity and also the relationship between humanity and nature;
Help to boost the development of tourist activities in the regions;
Help to boost the self-esteem of the local population, by getting them involved in the work,
building awareness in them so that they may preserve and add value to their wealth for
present and future generations;
Encourage sustainable and non-predatory development;
Become a sub-material for studies in schools, colleges and educational centers;
Document and publicize the natural regions protected by the Federal, State or Municipal
Government or by private individuals.
The contest shall be part of the series of 35 BD (Bluray Disc) produced on high definition
program. It will be press of more than 3 thousand copies of each title, focusing on the
cultural, historical and natural heritage of more than 70 Brazilian National Parks. It shall
have a wider research work conducted, registering the data and the portfolio of these parks
in encyclopedic form, and shall be divided into 2 titles each of 1 hour and 30 minutes.
The programs shall be appropriate for the Internet, where they shall be showcased in a
portal.
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

7. FEDERAL PUBLIC CERTIFICATE
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br

8. FEDERAL PUBLIC CERTIFICATE
MINISTRY OF JUSTICE
SECRETARIAT OF NATIONAL JUSTICE
DEPARTMENT OF JUSTICE, CLASSIFICATION,
TITLES AND QUALIFICATION
CERTIFICATE
THE DIRECTOR OF THE DEPARTMENT OF JUSTICE, CLASSIFICATION, TITLESAND
QUALIFICATION, using the powers grantedto him by the Administrative Regulation Nº 28,
dated September 10, 2008, published in the Federal Official Gazette on September 11, 2008,
RESOLVES:
To grant the Federal Public Interest certificate herein to the entity FUNDAÇÃO FÓRMULA
CULTURAL, established in SÃO PAULO, SP, enrolled in the Brazilian Corporate Taxpayer’s
Registry under the Nº 69.113.181/0001-69, after examination as declared in the Process of the
Ministry of Justice Nº 08071.012247/2007-21, which generated the Administrative Regulation Nº
1.788, dated September 16, 2008, published in the Federal Official Gazette on 09/17/2008.
Brasília, October 02, 2008.
Davi Ulisses Brasil Simões Pires
Director
Av. Irai, 79 – Conj 101 Bloco A – Moema – São Paulo – Cep. 04082-000 – Tel. 55.11.3853.1556 – www.formulacultural.org.br