The document summarizes insights from interviews with various target groups regarding their travel routines and perceptions of airlines. Business travelers expect a separation into two classes, with some continuing to fly premium carriers while others choose cheaper options. They say service and convenience have declined on flights. Holiday travelers have reduced trips due to costs and embraced short trips on low cost carriers. Professionals believe safety and reliability are most important for an ideal airline. Views of Emirates were that it offers luxury but lacks some expected cultural aspects. It was not seen as very relevant for German business travelers given its routes.

1. Emirates Insights and Quotes Germany October, 2009

3. Target : Business Travellers who fly frequently

11. Target : Holiday Travellers who take mid-long haul Flights

16. Target : Travel Trade Professionals as Travel Agents and Pilots