Referral marketing is the oldest trick in the book. Learn how to tap into the huge opportunity for growth through word of mouth online with Forewards referral marketing software.

1. HELPING TURN PASSIONS INTO BUSINESS
Forewards
September 2014

2. RE-IMAGINATION OF RETAIL
Brick and mortar has been disrupted by online retailers who offer better price and selection
$1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore
2014-­‐09-­‐04
Yesterday Today
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3. RE-IMAGINATION OF ONLINE RETAIL
Just as the department store became the boutique, the same is happening online
Simple shopping carts such as Shopify are driving explosive growth in the mid market
2014-­‐09-­‐04
Today Tomorrow
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4. The barriers to entry of
e-commerce have been
removed.
2014-­‐09-­‐04
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BUT…

5. THE HARDEST PART OF ECOMMERCE
2014-­‐09-­‐04
Getting New Customers
- Acquisition
Keeping Existing Ones
- Churn
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6. REFERRALS – THE OLDEST TRICK IN THE BOOK
65% of new business comes from referrals New York Times
People are 4X more likely to buy when referred by a friend Nielsen
The LifeTime Value of a referral customer is 16% higher Wharton
83% of consumers are willing to refer—yet only 29% actually do Texas Tech
2014-­‐09-­‐04
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7. FOREWARDS
Crowd-source your marketing
turn customers into advocates
2014-­‐09-­‐04
Customers can Share their
experience with friends
Increase positive online
Word-of-Mouth
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Reward advocates

8. REFERRALS – MORE POWERFUL THAN EVER
2014-­‐09-­‐04
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2004
“1
to
6”
in
weeks
2014
“1
to
1000”
in
seconds

9. A HUGE MARKET OPPORTUNITY
E-commerce expected to double in %
share of all retail in the next 10 years
Explosion in mid market boutique
retailers
Shopify was the #3 online destination on
Cyber Monday 2013 behind Amazon,
and eBay
2014-­‐09-­‐04
10%
Of All Commerce
Will be Online
by 2015
$148 Million
$260+ Billion
E-commerce sales
Cyber Monday Sales
From
Social Media
In the US
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10. DIFFERENTIATORS
• Easiest to setup and use app in the market
“I just completed setup of an initial test campaign and the walkthrough is
incredibly simple, and one of the most user-friendly Shopify apps I’ve
encountered”
– Reddit User
• Integrated a/b testing
– Performance improvement over time
– Extend the longevity of your campiagn
• No blank page
– Campaign auto-generated from customer profile
2014-­‐09-­‐04
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11. TECHNICAL STUFF
2014-­‐09-­‐04
Consumer
Behaviour
E-­‐Store
Profile
• Custom
Data
A / B Testing Engine
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Email Server
Consumer
/
Target
Profiling
Dynamic
Campaign
Building
Campaign
Broadcast
Intrinsic
MoGvator
• Persona
based
value
proposiGon
Extrinsic
MoGvator
• Coupons
• Geography
• Catalogue
size
• Market
VerGcal
Coupon / Rewards Engine
Dynamic Message Authoring
Other social
Facebook App networks
Data
Inputs

12. SCREENSHOTS
2014-­‐09-­‐04
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13. THANK YOU
h t t p : / / f o r e w a r d s a p p . c o m /