1. Unit 1
By: Jonathan Newton

2. Research methods
Method Definition Advantage Disadvantage
Primary
The collection of data by a researcher for
example questionnaires, focus groups and TV
interviews `
It gives you a great range of results which are
tailored to you and they all fit in with your work.
You can also review the data really easy.
It takes time and money to do so it cost a lot.
You have to do a lot of planning and preparation
before you start taking the information in. you
could also not get enough results for you
research to be valid.
Secondary
This is research which has already been done
by other people. For example blogs and
websites. Information you find that other people
have written.
It’s cheaper because it usually evolves one person
looking at other people’s data. It gives you a wider
range of data than primary research.
This data may be incorrect so it could be invalid.
Or the data could be not relevant to your subject
and deemed useless.
Quantitative
Collection of data in mass and then being
counted and put into graphs and charts so it can
read easily. This data can be easily written up
It provides information really easy and is great to
compile into graphs and charts. It can be used
over a large area.
It takes a lot of time and money and each type of
data may not be relevant. You also have to carry
out this test frequent to keep accurate results.
Qualitative
Investigation of subject thought usually focus
groups. Were the answers are not mathematical
and are word answer. This data is hard to write
up and takes time when there are more than 10
people in a focus group
It allows you to get a clearer picture of your
desired target audience. It is also cheap and cost
effective.
Only small amounts of data are collected to it
cannot represent the whole population. It does
not include statistical data. But if you have a big
group of people a focus group can take along
time to write up.

3. What research methods did you
use
 I used both primary and secondary research methods
because these both give you the best results together. On
there own they have loop holes which don’t cover all the
research you need. But together it gives you great research
to plant the foundation of your production.
 A example of primary research I have carried out is in unit 2,
were I took pictures of Boscombe Pier so I could find out how
to use a camera better so my final photos in New York would
looked great.
 I have used secondary research in my unit 21, I found a
website which gave me guides on how to take photos in city
environments.

4. What research techniques did
you use when completing the
assignments
 For my secondary research I mainly used the internet
because this is a great resources and give you a wide range
of information which has not been censored. It is also really
easy to access and gives you great inspiration.
 For primary research I usually did questionnaires, which give
you great results. Or in units which involved photography
such as unit 21, I would use a camera and take photos and
come back and annotate them and see were I could do better
on them.

5. How did you collate, store and
use the information trail for
Units 21
 I kept all my information on the computer and arranged them
into folder. For example I took over 2,000 photos in New York
I put them all into one big folder and then took the ones out I
liked and put them in a different folder. Then I filter down this
folder even more so I had the ones I want to use for my unit.
 For my questionnaires at the end of my unit I used google
forms to keep my data because this way I had great charts
and graphs to read the data off of.

6. How and why might you use the
four research methods in a real
life situation?
 You would use all four because this creates a water tight platform for
your product. One method on its own has its loop holes so as a four
they work much better and leave nearly no holes in your research.
 Primary research, if you were starting a new magazine you would want
to find out what people want out of a magazine and the age group this
would be applicable to.
 You could use secondary in a TV show. For example the news uses
secondary research when they quote surveys.
 You could use qualitative to gauge what a audience thought about a TV
episode. This would work well because you can get a lot of data in one
place.
 Quantitative would be useful after doing focus groups because you
could create graphs and charts to analysis the reading. You could use
this after a airing of a TV programme to see if the audience likes the
show or not.