1. Leveraging the Crowd
A Kickstarter Workshop
Friday, October 18, 13

2. +$2,000,000
Friday, October 18, 13

3. What are you doing?
Friday, October 18, 13

4. Is crowdfunding right for you?
Self Funding
Friends and Family
Grants
Angel
VC
Friday, October 18, 13

5. Which platform is right for you?
Friday, October 18, 13

6. Picking a category
Art
Comics
Dance
Design
Fashion
Film & Video
Food
Friday, October 18, 13
Games
Music
Photography
Publishing
Technology
Theater

7. #1
Photography
Technology
Why it can matter
Food
#35
#4
......................
Friday, October 18, 13
#3

8. Setting your funding goal
Actual cost of project
Is the Kickstarter funding the entire project?
How big are similar projects?
Your network
Incentive Costs (Digital vs. Physical goods)
Friday, October 18, 13

9. Building your campaign
Friday, October 18, 13

10. What drives success?
Clear messaging
Credibility
Compelling Pledge Levels
Coordinated Marketing
Friday, October 18, 13

11. Clear Messaging
Title explains what it is you are doing
Video is concise, personal, includes your team and testimonials
Page copy goes into the specific details of your whole project
You explain why you are doing your project
Friday, October 18, 13

12. Credibility
Who believes in what you are doing?
What have you done? Show your work!
Why should a random person trust you?
How are you going to deliver on the stated objectives?
When will you deliver on the project (realistically)?
Friday, October 18, 13

13. Compelling Pledge Levels
Do Customer development
How much money does your target audience have?
What do they like?
There needs to be value
Up-sell, Up-sell, Up-sell!
Friday, October 18, 13

14. Coordinated Marketing
How are you getting the word out?
What is your plan for the entire campaign?
Do you have blogs and media outreach plans?
Success can be determined in the first 4 hours
Friday, October 18, 13

15. Running Your Campaign
Full-time job for 1 or more people
Have an outreach plan for each day/week
Promote heavily, but don’t lose all of your friends
Don’t let the “Bathtub” get you down
Longer ≠ Better
Friday, October 18, 13

16. What happens when it ends?
14 Day window for collecting money
Ability to send out only 1 survey to backers
Continue posting updates and communicate on progress
Begin the nightmare of sending out incentives!
Friday, October 18, 13

17. Additional Questions
Friday, October 18, 13

18. Q: “Are there genres of games/Apps that generate
more interest with kickstarter supporters, and
conversely, are there genres of games/Apps that are
pretty much Non-Starters for the same reason?”
A: Yes
Friday, October 18, 13

19. Sequels/Developed IP
Friday, October 18, 13