60. Clinical Cases and Images A website based on blog platform It is NOT a blog This is a small example of Web 2.0
61. Blogosphere Collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months A new blog is created every second
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63. Using Blogging Software to Create a "Regular" Website You don’t have to be a blogger to use blogging software You can create a regular website (NOT a blog) for free, host it for free and even make money off of it with Google AdSense
66. Umbrella term used to describe media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates
67. It’s also a fancy way to describe zillions of conversations people are having online 24/7
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82. Information mulch aggregation Sunlight Readership Sunlight Water – Rain News, RSS, FF, Life Blog Blog Posts Social Network Flower Organic Content Information Mulch
109. How Are Hospitals Using Social Media? Customer ServiceAnother contact point for our customers Community OutreachThe people in our physical community are on these sites EducationA natural extension of our efforts to reach & teach RecruitmentLinkedIn, Facebook and other tools are used to recruit Clinical and Administrative staff
111. Rapid Growth – YouTube & Twitter Number of Hospital Accounts by Month
112. Community Outreach – Sutter Medical Center twitter.com/SutterEdenMed Sutter Eden Medical Engages the local community about hospital building plans with this blog and a Twitter feed. suttermedicalcentercastrovalley.org
113. Real-time Education - Aurora Health Care Bilateral knee replacement surgery In the first wave of Live OR Twitter events Advance marketing built viewership from 900 to 2,000 followers in one week Local / National press coverage “Had this done about 2 years ago but I know I will learn more today being awake” “I heard about this on GMA this morning and got excited”
138. How about HIPAA and patient cases? There are 18 identifiers that must not be present in the case description
139. How not to blog and get fired? Always check with your boss Comply with the institutional blogging guidelines (if available) Your patients may be blogging about you Do not blog about them in any HIPAA-identifiable way
151. Credits and Acknowledgements VesDimov “Web 2.0 and Medicine” BertalanMesko “Practicing Medicine in the Web 2.0 Era” Jacqueline Limpens “Introduction Medicine 2.0” Jacquelyn Cyr “What the F**K is Social Media: One Year Later” Jason Bhan “Social Media: Patients And Providers” Dean Guistini “Social Media For LIBR500” Cameron Neylong “The Web as a Tool Rather than a Threat” Ed Bennett “Hospitals & Social Media” Mike Cadogan “The Blogging Ecoystem”
152. Credits and Acknowledgements Lemley, T. “Web 2.0 Tools in Medical and Nursing School Curricula” J Med Libr Assoc 2009 January 97 (1): 50-52 Jain, SH. “Practicing Medicine in the Age of Facebook .” NEJM 2009 Aug 13; 361 (7) :649-651 Chen, Pauline. “Medicine in the Age of Twitter.” New York Times. 2009 June 11 Grossman, Lev. “Time's Person of the Year: You.” TIME 2006 Dec 13 Eysenbach, G. “Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness .” J Med Internet Res. 2008 Jul–Sep; 10(3): e22. Hughes, B. “Junior physician's use of Web 2.0 for information seeking and medical education: a qualitative study.” Int J Med Inform. 2009 Oct;78(10):645-55 Chretien, K. “Online Posting of Unprofessional Content by Medical Students” JAMA. 2009;302(12):1309-1315. Thompson, LA. “The Intersection of Online Social Networking with Medical Professionalism.” J Gen Intern Med. 2008 Jul;23(7):954-7.
153. Credits and Acknowledgements Websites: Clinical Cases and Images http://casesblog.blogspot.com/ Science Roll http://casesblog.blogspot.com/ Laika’sMedLibLoghttp://laikaspoetnik.wordpress.com Life in the Fast Lane http://lifeinthefastlane.com 33 charts http://www.33charts.com Stock Exchange photos http://www.sxc.hu/
Notas do Editor
How many of you can relate to this picture? I know I can. Login, check out health connect, inbox with secure messages, lotus notes, schedule’s full with all these patients to see, consultants to call or if you are the specialistEverybody is busyweb applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web aka Medicine 2.0 Or Web 2.0 in Medicinecan save you time by helping you get exactly the information you are interested in, risks of having an online presence as a doctor, and why you should still use it At the end of this talk, you’ll have a set of tools that hopefully can prevent you from ending up like this guy
Medicine 2.o is basically web 2.0 and medicine So what’s web 2.0Hint it’s The Matrix
Chloe o’ brien fox tv show 24Collection of (mostly) free web servicesYou can’t buy Web 2.0 at the store but you can use it today, in fact you’ve probably already have been using it Who are you to talk to me about Web 2.0 and websites? I don’t have any formal website or information technology training. I picked this up on my own, tried to integrate this into our residency website reslounge.com and so if I can do it, you can too. Disclaimer – not being paid by and have no affiliations with any organizations in social media like twitter and facebookLet me show how you can use web 2.0 and want to use them
History about the web
As of Early 2000s, this is a map of online communities, geographic areas represents estimated size of membership xangaFriendsterMyspaceyoutube