Food Entrepreneur Guide to Safety, Quality and Regulations

[object Object],[object Object],[object Object],[object Object],Getting Your Recipe to Market NorthwestFoods.net

Getting Your Recipe to Market Northwest Entrepreneur Development Seris Safety, Perception, Demand: Better Names for Quality John Henry Wells Food Systems Engineer

Foods Must be Safe Safety before Quality

Regulatory Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Federal Food Drug & Cosmetic Act http://www.fda.gov/opacom/laws/fdcact/fdcact1.htm

Regulatory Definitions ,[object Object],[object Object]

Regulatory Definitions ,[object Object],[object Object],[object Object]

Food Science Food Microbiology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food Science Food Microbiology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THEY MIGHT KILL YOU We are the microbes …

Food Safety Analysis Regulatory Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food Science Physical Food Preservation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food Science Physical Food Preservation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Food Safety before Food Quality

Food Safety Analysis Cross Contamination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HACCP References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Fitness for Use” Food Hazard ,[object Object],[object Object],[object Object],[object Object]

Food Safety Management System Hazards and Controls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Describe Your Product Class Activity ,[object Object],[object Object],~ 10 minutes!

Quality Search for Meaning ,[object Object],[object Object]

Quality Search for Meaning ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Quality Search for Meaning

Quality Management System Hazards and Controls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Conformance to Requirements” Food Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality Grade Standards Absence of Something Bad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perceptions of Quality Perishable Nature of Food ,[object Object],[object Object],[object Object],[object Object],[object Object],Quality Attributes

Food Science Food Safety, Deterioration and Spoilage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality Perceptions Sensory and Consumer Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality Perceptions Sensory and Consumer Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sensory Characterics has very few SCIENTIFIC STANDARDS

Sensory Science Consumer Science

Perceptions and Preferences Sensory Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Perceptions and Preferences Sensory Science

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Perceptions and Preferences Sensory Science

Sensation and Intensity Perceptions and Preferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sensory Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intensity Scaling Sample A Sample B Sample C Not Hot Very Hot Not Hot Very Hot Not Hot Very Hot

Sample A Sample B Sample C Reference Deviation from Reference R R R

Consumer Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emotions and Behaviors Consumer Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Describe Your Product Class Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],~ 10 minutes!

[object Object],[object Object],[object Object],Consumer Demand Essential Market Understanding

Food and Agriculture Enterprise Consumer Demand Food Review 25(1): 2-9. USDA-ERS, May 2002 ,[object Object],[object Object]

Food and Agriculture Enterprise Consumer Demand “ Benefits” that Add Value Food Review 25(1): 2-9. USDA-ERS, May 2002 ,[object Object]

Benefits that Add Value Multiple Perspectives Purpose Perception Promotion Process Place

Food and Agriculture System Benefits that Add Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food and Agriculture Enterprise Consumer Demand “ Benefits” that Add Value “ Distinctions” that Differentiate Quality Food Review 25(1): 2-9. USDA-ERS, May 2002 ,[object Object],[object Object]

Food and Agriculture System Consumer Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Food and Agriculture System Consumer Demand ,[object Object],[object Object],[object Object],[object Object],(my lifestyle experience)

[object Object],[object Object],[object Object],[object Object],Lifestyle Experience Distinct Needs Natural Products Census , The Hartman Group

Food and Agriculture System Consumer Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dashboard Dining Makes Tracks Focused on the growing niche of mobile foods, Deli Dashers® Premium Meal Oriental Cups, with a decidedly regional Chinese influence, are hitting the mark. Convenience Products Distinct Foods http://www.preparedfoods.com/CDA/ArticleInformation/features/BNP__Features__Item/0,1231,113739,00.html PreparedFoods.com

Stand-Up, Zip-Lock, Pop-Top, Squeeze Bottle, Surprise Inside Products

Distinct Values Certifications

Quality-Differentiated Products Increasing Distinction Degree of Distinction: Safety Satisfaction Sustainability Social Responsible Continuous Improvement: Programs: ISO 22000 Food Safety Management System HACCP Microbial Food Safety Hazards ISO 9000 Quality Management System ISO 14000 Environmental Management System ISO 26000 Guidance Standard on Social Responsibility SA 8000 Social Accountability Standard International Standards Organization (ISO) 4-S Criterion for Food and Agricultural Enterprise

Quality-Differentiated Products How is quality defined? Continuous Improvement in the Degree of Distinction

Benefit Increasing Value-Added Products Increasing Distinction Quality-Differentiated Foods

Consumer Demand Production Manufacturing Consumption Benefit Mix Needs Values Wants Distinction Mix Benefits + Distinctions Cost

Production Manufacturing Consumption Benefit Mix Safety Social Responsibility Sustainability Distinction Mix Demand Specifications Satisfaction

Describe Your Product Class Activity ,[object Object],[object Object],[object Object],[object Object],~ 10 minutes!

Food Entrepreneur Guide to Safety, Quality and Regulations

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Food Entrepreneur Guide to Safety, Quality and Regulations