Australia's Growing Mobile App Market and Ovi Store Success

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AUSTRALIA TODAY?
Emile Baak
Managing Director
Nokia Australia and New Zealand

Ovi Store Australia

• Top 15 countries for downloads
• No.5 in number of purchases
• No.3 in revenue
• 100 per cent growth month-on-month in
users
• 100 per cent growth month-on-month in
downloads

Top apps in AU

Downloads Revenue
• Ashphalt 4 • Adobe Reader LE 2.5
• Assassin’s Creed • Bejeweled
• Facebook • Bejeweled Twist
• Froga
• FarmFrenzy
• Level Touch
• Gravity
• Shazam
• Midomi SoundHound
• SMS Preview
• Texas Hold’em Poker • Sonic Unleashed™
• Windows Live for S60 • Tetris
• Zum Zum • The Sims 3

Aussie developers?
Dojo Media Lookout Mobile Redpoint Michael Heinzel News Digital
Media

Cubed Addict Rugby League Live monikker Pocket Life beta News.com.au
(NRL)

Squabble Aussie Rules Live (AFL)
Multiplayer word game

Aqua Dig Summer of Cricket

Partnerships: developers
What’s in store?
• ‘Behind the Scenes’ WRT widget for the
fans of Team Vodafone
• Applications for the major Australian
sporting codes
• WebTV widget with local broadcaster

Partnerships: operators
• Operator support
• Co-development: FutureLab and Team
Vodafone widget

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Australia's Growing Mobile App Market and Ovi Store Success

1. AUSTRALIA TODAY? Emile Baak Managing Director Nokia Australia and New Zealand

2. Ovi Store Australia • Top 15 countries for downloads • No.5 in number of purchases • No.3 in revenue • 100 per cent growth month-on-month in users • 100 per cent growth month-on-month in downloads

3. Top apps in AU Downloads Revenue • Ashphalt 4 • Adobe Reader LE 2.5 • Assassin’s Creed • Bejeweled • Facebook • Bejeweled Twist • Froga • FarmFrenzy • Level Touch • Gravity • Shazam • Midomi SoundHound • SMS Preview • Texas Hold’em Poker • Sonic Unleashed™ • Windows Live for S60 • Tetris • Zum Zum • The Sims 3

4. Aussie developers? Dojo Media Lookout Mobile Redpoint Michael Heinzel News Digital Media Cubed Addict Rugby League Live monikker Pocket Life beta News.com.au (NRL) Squabble Aussie Rules Live (AFL) Multiplayer word game Aqua Dig Summer of Cricket

5. Partnerships: developers What’s in store? • ‘Behind the Scenes’ WRT widget for the fans of Team Vodafone • Applications for the major Australian sporting codes • WebTV widget with local broadcaster

6. Partnerships: operators • Operator support • Co-development: FutureLab and Team Vodafone widget

7. Thank you!

Australia's Growing Mobile App Market and Ovi Store Success

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