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TED Mobile




Ronda Carnegie, Head of Global Partnerships
Actually, people love to learn.
Actually, people love to learn.
Ideas worth
spreading
TED Global; Going Mobile
we’ve discovered people love to learn.
Design for the (very) small screen.
we love curation!                                                                                                                                              34 million video views

1500000




                                                                                                                                                                                                                                                       1.3 million



1125000




 750000




                                oh, hey, people actually watch videos!


 375000




                                                      multi-task analytics bug lull
                                                                 (oops)

     0
   Oct 11, 2010   Nov 8, 2010   Dec 6, 2010   Jan 3, 2011   Jan 31, 2011   Feb 28, 2011   Mar 28, 2011   Apr 25, 2011   May 23, 2011 Jun 19, 2011   Jul 17, 2011   Aug 14, 2011 Sep 11, 2011   Oct 9, 2011   Nov 6, 2011   Dec 4, 2011   Jan 1, 2012    Jan 29, 2012   Feb 26, 2012   Mar 25, 2012
TED Global; Going Mobile
TED Global; Going Mobile
TED Global; Going Mobile
TED Global; Going Mobile
TED Global; Going Mobile
Mobile web Q4-2011 Mobile web Q1-2012      Web Q1-2012
   Visits           4 million         5.5 million          42 million
Page / visit          2.44               2.23                2.85
                                                    13%
feedback :-)




“Wondrously time consuming. The app is seamless and very quick to load. I find all
of these talks to be very interesting and hope to one day attend a TED conference.
And I am only 14.” - Tristan
                                       we love curation!




“Well Done TED Not only is the app easy on the eyes, it also handles well. I enjoy
being able to listen to the talks. I do so mostly while driving. Kudos to TED.” -
Samuel
TED Global; Going Mobile
TED Global; Going Mobile
TED Mobile




ronda@ted.com

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TED Global; Going Mobile

  • 1. TED Mobile Ronda Carnegie, Head of Global Partnerships
  • 6. we’ve discovered people love to learn.
  • 7. Design for the (very) small screen.
  • 8. we love curation! 34 million video views 1500000 1.3 million 1125000 750000 oh, hey, people actually watch videos! 375000 multi-task analytics bug lull (oops) 0 Oct 11, 2010 Nov 8, 2010 Dec 6, 2010 Jan 3, 2011 Jan 31, 2011 Feb 28, 2011 Mar 28, 2011 Apr 25, 2011 May 23, 2011 Jun 19, 2011 Jul 17, 2011 Aug 14, 2011 Sep 11, 2011 Oct 9, 2011 Nov 6, 2011 Dec 4, 2011 Jan 1, 2012 Jan 29, 2012 Feb 26, 2012 Mar 25, 2012
  • 14. Mobile web Q4-2011 Mobile web Q1-2012 Web Q1-2012 Visits 4 million 5.5 million 42 million Page / visit 2.44 2.23 2.85 13%
  • 15. feedback :-) “Wondrously time consuming. The app is seamless and very quick to load. I find all of these talks to be very interesting and hope to one day attend a TED conference. And I am only 14.” - Tristan we love curation! “Well Done TED Not only is the app easy on the eyes, it also handles well. I enjoy being able to listen to the talks. I do so mostly while driving. Kudos to TED.” - Samuel

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