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Social. Media. Sharing as Outbound Marketing.
1.
SOCIAL. MEDIA.
Sharing as Outbound Marketing Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11
2.
Jo n at
h a n (@j s t raus s )
3.
Jo n at
h a n (@j s t raus s ) (@awesm) Track. Learn. Share.
4.
Jo n at
h a n (@j s t raus s ) (@awesm) Track. Learn. Share. $
5.
Paid Media Owned Media Earned
Media
6.
Earned Media
7.
Authenticity Amplification Lack of
Control
8.
Authenticity Amplification Lack of
Control
9.
Authenticity Amplification Lack of Control
10.
Authenticity Amplification Lack
of Control
11.
Earned Media
12.
Marketing drives value
13.
Value can be
measured
14.
15.
2,767 followers 19 Tweets 179
visits 230 PVs
16.
2,767 followers
19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs
17.
2,767 followers
19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
18.
2,767 followers
19 Tweets 179 visits 230 PVs 56 Tweets 178,027 followers 1,092 visits (0.6% CTR) 1,312 PVs (1.2 PVs/visit) 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
19.
How data creates
value
20.
Increase Traffic
New Ad Products More Valuable Audiences
21.
Increase Traffic
New Ad Products More Valuable Audiences
22.
Increase Traffic New Ad
Products More Valuable Audiences
23.
Increase Traffic
New Ad Products More Valuable Audiences
24.
Thanks
jonathan@awe.sm @jstrauss Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11
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