IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

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Signal Chicago 2012

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Signal la: the content marketing conversation Los Angeles/ February 9, 2011

IBM Expert Network on Slideshare Highlights Individual Voices Ross Mayfield VP Business Development SlideShare

Who Top 200 site on the web 45 Million user/mo 150 Million pages/mo 3 Billion slides/mo Professionals…majority are business decision makers (Media kit) New VP Biz Dev at SlideShare Longtime advisor Chairman and Co-founder of Socialtext Social software pioneer

Beyond professionals presenting themselves …we started working with businesses too

Custom Branded Channels Branding Communication Engagement Lead Generation

A lot of them. …even regulated companies

Share control to create value (the core pattern of Web 2.0)

Your People are on SlideShare.. …building their brands as professionals

Give your people Pro accounts http://pro.slideshare.net

IBM Expert Network http://SlideShare.com/IBM

Networks are made of groups too. http://SlideShare.com/Dell

Questions? @ross on twitter ross@slideshare.com

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IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

1. Signal la: the content marketing conversation Los Angeles/ February 9, 2011

2. IBM Expert Network on Slideshare Highlights Individual Voices Ross Mayfield VP Business Development SlideShare

3. More than YouTube for Powerpoint

4. Professional Sharing Community

5. Powerpoint Democratizing Ads

6. Visual Business

7. From Professionals to Businesses

8. Viral Marketing Through Content

9. Who Top 200 site on the web 45 Million user/mo 150 Million pages/mo 3 Billion slides/mo Professionals…majority are business decision makers (Media kit) New VP Biz Dev at SlideShare Longtime advisor Chairman and Co-founder of Socialtext Social software pioneer

10. Beyond professionals presenting themselves …we started working with businesses too

11. Custom Branded Channels Branding Communication Engagement Lead Generation

12. A lot of them. …even regulated companies

13. Share control to create value (the core pattern of Web 2.0)

14. Your People are on SlideShare.. …building their brands as professionals

15. With SlideShare Networks… …they can present themselves while building your brand

16. Give your people Pro accounts http://pro.slideshare.net

17. Curate and Aggregate Content

18. IBM Expert Network http://SlideShare.com/IBM

19. Networks are made of groups too. http://SlideShare.com/Dell

20. Questions? @ross on twitter ross@slideshare.com

IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

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IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare