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- 2. Why fMarketing? Social Media Marketing Expert Over 15 years experience in social media All-rounded social media services Customer-oriented Tailor-made marketing plan depends on your business nature
- 3. Content Marketing Strategies • • • • • Facebook Marketing Weibo Marketing WeChat Marketing Forum Marketing Offline Markeitng (F – wifi) E-commerce platforms • • • • Social Website Group Buy Website Online Shopping Cart Mobile Shopping Cart
- 5. Facebook Marketing App Page Advertising • Invite Friend • Ecard • Photo Competition • Page Management • Page Setup + Design • Traditional Ad • Promoted Post Ad • Sponsored Story • • • Loyalty Program Game Others
- 6. App Others Loyalty Program Game Invite Friend Photo Competition Ecard Objectives • Raise brand awareness • Recruit fans • Increase brand exposure • Raise brand loyalty • Engage fans proactively, continuously • Build long term customer relationship • Collect fans’ information
- 7. Others FreeMAX Photo Competiti on Loyalty Program Webjet Game Café de Coral • Like 1st tier incentive • Invite friend further incentive • Several tiers to keep fans engaged Invite Friend Ecard
- 8. Others Letsbuy Photo Competiti on Loyalty Program Game AHQ Groupbuy Citywalk • Upload photos • Vote Invite Friend Ecard
- 9. Others Francfranc Photo Competiti on Loyalty Program Game Central/Central • Catch the timing of big festivals • Send ecard to friends • Invite friends to participate Invite Friend Ecard
- 10. Levi’s Pinball Game Others Invite Friend Photo Competiti on Loyalty Program Olympian City Photo Hunt Game Ecard MTM Card Matching Game • Flash • HTML5 • Diversified game type
- 11. Bonluxe Loyalty Program Others Photo Competiti on Loyalty Program Bandai One Piece Loyalty Program Game Gobuya Loyalty Program • Retain & engage fans • Encourage repeat visits • Increase brand loyalty Invite Friend Ecard
- 12. Others Bandai Q&A App Yuen Long Shopping Mall Voting App Invite Friend Photo Competitio n Loyalty Program Game nowTV Plug-in App Ecard
- 13. Page Management Timeline Posts Content Generation Feeds Publication (Wall Posts) Page Moderation Page • Liaise with client regarding page direction and content • Create Timeline Posts based on client direction • Topic research and content generation • Liaise with client for brand and promotional content • Publish feeds onto the Timeline • Publication of ad hoc feeds • Flexible response rate • Mon-Fri business hours only (crisis management out of hours)
- 14. Tmall DHC HK
- 15. Page Setup + Design Page • Facebook page setup • Cover photo design
- 17. Advertising Promoted Post Ad Promote through fan page Able to target specific segment (e.g. gender, age, industry)
- 18. One of fMarketing’s many pages: Advertising 38,000 fans >11,000,000 reachable audiences
- 19. Sponsored Story Target Facebook users around the world Appear on users’ News Feed Advertising
- 20. Ad by fMarketing Standard Facebook Ad Only on PC, but not mobile On mobile as well!
- 21. Advertisement Niche Targeting Function Use existing email list as the source of targeting Accurate targeting function Make good use of your budget
- 22. 1. Create Customer Audience Create an ad that’s targeted at current customers on your existing email list who aren’t currently Facebook fans to get them to like your Page.
- 23. 2. Create Lookalike Audience Lookalike audiences help you find the people who are most similar to the people in your customer audience based on fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.
- 24. 2. Create Lookalike Audience Similarity Greater Reach Include the top 1% of people in your selected country who are most similar to your custom audience Include the top 5% of people in your selected country that are similar to your custom audience Smaller reach, more precise match Bigger reach, less precise match
- 25. Weibo Marketing
- 26. Weibo Setup • Create Weibo • Apply for “V” Badge
- 27. Weibo Maintenance • Weibo Post • Reply Comment
- 28. Application(Inside Weibo) Left hand side tag inside Weibo
- 29. Application(Outside Weibo) App built in an external website http://mtm.uat.fmarketing.hk/game/ Use Weibo account to login
- 30. Advertisement Login Page Mobile Tips Banner Recommended Activity
- 31. Wechat Marketing
- 34. Forum Marketing
- 36. Why Forum Marketing? 隨著論壇普及化, 越來越多人利用論壇每天接收不同的資訊。 Forum Seeding 是 利 用 網 民 的 討 論 方 式 , 在 論 壇 滲 透 式 宣 傳 , 比 傳 統 的 Marketing宣傳方式更著重互動性, 更能令品牌宣傳融入大眾。
- 40. F-wifi • Free Wifi hotspot in your store • Build Database • • • Store customers’ information Huge database for future promotion Effective Marketing Tool • • Drive sales Divert offline traffic to online platform
- 41. F-wifi 1. Customer Connect to Wi-Fi 2. Social-Fi redirect the user to Register/Login 3. Customer login via Facebook (Collect customers’ data) 4. Customer click “Like” or “Follow” business’s Fanpage to use Free Internet Access
- 42. Social Website
- 43. • Make your website appear on three platforms • Maximize your online exposure
- 44. Content Update Update contents in one admin panel Updates automatically synchronized onto all platforms
- 46. Groupbuy
- 47. Simple Shopping process Select Products Proceed to check out Confirm Shipping details Payment Order Confirmat ion Page
- 48. Well Functioned Control Panel
- 49. Mobile Website
- 50. 雲端伺服器 Facebook Login 隨時擴大、縮小對伺服器的規格設置， 以應付突如其來的流量變化 經facebook 來到團購網站自動註冊、 登入 PayPal 認可合作伙 伴 手機版團購網站 a) 團購專用PayPal戶口, 特平佣金收費 b) PayPal 客戶服務團隊 自動轉換為手機版網站介面
- 53. Simple Shopping Process Select Products Proceed to check out Confirm Shipping details Payment Order Confirma tion Page
- 54. Control Panel 1. Product Information (e.g. description, stock level, price) 2. Customer Information (e.g. email, orders) 3. Webpage Information (e.g. page name, page content, )
- 55. Online Shopping Cart Plan Plan Details Number of products (Unlimited variations per product) Unlimited Number of staff logins 10 Monthly Bandwidth Unlimited Storage space 5GB Email account 10
- 56. Cases Chic de Kids EQ:IQ Shop Neal
- 58. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Facebook version Website version Mobile version
- 59. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure • The dominant trend • 17.8 billion mobile transaction of in 2015
- 60. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Sales decreases 16% for EVERY additional step! You have to minimize your steps!
- 61. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Efficient, userfriendly Admin Panel operation
- 62. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure • • • PayPal Channel Partner The most secure payment system Exclusive PayPal manager for our clients
- 64. Client List - Fashion & Beauty
- 65. Client List - Shopping Mall
- 66. Client List - Food & Beverage Client List - Baby
- 67. Client List - Education Client List - Charity Client List - Wedding
- 69. Thank You! Tel: +852 3111 6899 Email: info@fmarketing.hk Website: http://www.fmarketing.hk